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7 Proven FOMO Marketing Tips That Will Skyrocket Ecommerce Sales

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In this new article, we are talking about FOMO Marketing Tips – Fear Of Missing Out marketing tips.

We will be learning about:

  • What is FOMO Marketing?
  • Common Behaviours that Feed into FOMO
  • How Does FOMO Connect With Marketing?
  • What is the Science Behind FOMO Marketing?
  • Why is FOMO Marketing so Important?

And so much more, including 7 great tips that you will not want to miss out on!

Let’s get started

Header image - 7 Proven FOMO Marketing Tips That Will Skyrocket Ecommerce Sales

Want to increase your Shopify store sales with FOMO marketing strategy?

Are you wondering, what are the best FOMO marketing tips or tactics that will boost your eCommerce sales?

You came to the right place as we offer you the best FOMO marketing strategies that will Improve your Shopify e-commerce sales several folds.

Using FOMO as a digital strategy is one of the best marketing techniques for driving more sales.


Because it moves anxious visitors and consumers to make purchases since they do not want to miss out.

Nobody wants to be at the back.

You don’t want to find yourself in a situation where you’re like, “I should have bought that stuff.” It is a regrettable experience no-one enjoys.

That is where FOMO marketing comes in handy.

So if you can tap into the psychological triggers of FOMO marketing, it means that you can seamlessly encourage your marketing personas to take advantage of your offers and buy from you.

However, what is FOMO?

Let us address this unique word before going further down the article.


FOMO Definition

FOMO is short for “Fear of Missing Out,” It is an anxious feeling of insecurity when you sense that people have a rewarding experience for which you’re missing.

In other words, FOMO is a widespread uneasiness that makes you act on the momentum so that you will not miss a thing.


What is FOMO Marketing? 

In business, FOMO marketing is market-based activities that involve the use of messages and other content types to trigger consumers’ fear of missing out (FOMO) on what you are offering.

Put differently, FOMO, the fear of missing out, is content pieces that appeal to users’ cravings to leverage any available opportunity before it goes away.

As humans, we tend to make stimulus decisions and act upon it so that we do not miss out on something of value.

That is where FOMO comes in handy. It is a psychology that prevents us from regrets. 

That is why FOMO marketing is so powerful.

So, because you fear missing out on valuable offers, consumers are constantly checking their emails, social media, and other notifications for exclusive offers, discounts, gift cards, and more.

What is FOMO Marketing and the common behaviours that feed into FOMO?Click To Tweet

Common Behaviours that Feed into FOMO

Fear of missing out is a typical problem that anyone can experience, both marketers and consumers.

It is especially so for social media users as they can quickly access other users’ live experiences.

It might be a feeling that other users are more popular on social sites and things like that.

This emotion may move some to expect more of themselves.

Thus, it is this high expectation of oneself that breed the following common behaviours of FOMO:

  • Anxiety
  • Greed
  • Envy
  • Fear
  • Eagerness

These behaviours are the critical elements that drive FOMO, making it a remarkable marketing tactic that drives sales growth.


How Does FOMO Connect With Marketing?

FOMO and marketing are like peanut butter and banana; they go hand in hand.

Consumers may not notice the FOMO marketing strategy in the content that excites them.

But it is easy to identify if you pay close attention.

For instance, if you send out a brand message that says, “14-days only,”

You have integrated FOMO into your marketing campaign.

Also, you may see words like those in the screenshot below, from an email I received from Jon Morrow of SmartBlogger.

Screen capture of email conversation - FOMO Marketing - How Does FOMO Connect With Marketing? - Jon Morrow SmartBlogger
Screenshot by the author.


Notice that Jon used FOMO strategy 6x in his email copy:

  1. The flash sale ends tonight.
  2. You can still get 85% off the Smart Blogger SEO 101 if you act fast.
  3. For the rest of the day only.
  4. Grab your copy before the price goes back up.
  5. This flash sale ends at midnight today.
  6. Click here to download it in the flash sale today only.

The FOMO marketing strategy Jon used is to persuade recipients of that email to buy by activating the FOMO effect.

The sales copy shows that in less than 24 hours, the deal will go away.

So, it becomes urgent for recipients to act quickly, or you’re bound to miss out if you don’t act fast.

That is how FOMO connects with marketing.

Therefore, using FOMO in your marketing mix will help you drive more conversions and boost your return on investments (ROIs).


What is the Science Behind FOMO Marketing?

The simple psychology behind the fear of missing out is that it creates pervasive anxiety on consumers that other users of a particular product or platform might be having rewarding experiences without them.

That fear is what drives potential customers to act quickly without taking the time to think it over.

So, FOMO marketing techniques take advantage of visitors’ intense desire not to miss out.

Since they want to be among those having a rewarding time, the FOMO effect makes them buy from you.

That thought processes or behaviourism characterized by FOMO is the driving force that compels consumers to take action because they want to be at par with others.

For example, a report by Everbrite shows that FOMO compels millennials.

That is why almost 70% of millennials experience the fear of missing out.

Think about it; millennials are everywhere on social media and listening to podcasts.

If their peers transmit exciting life experiences across social media sites, FOMO will urge them to join in, interact, and share the experience.

What is the science behind FOMO Marketing?Click To Tweet


Why is FOMO Marketing so Important?

FOMO marketing is essential because it has a significant influence on consumers’ purchasing decisions.

For example, research reveals 64% of customers experienced the wonders of FOMO─the fear of losing social media attention.

Also, 60% of consumers admit to making responsive purchases after experiencing FOMO.

Social media updates are the primary factors causing FOMO.

For this, over 70% of Facebook users say they can’t go more than 12 hours without examining their accounts.

Graphic from Sky Word
Source graphic via Sky Word.


As you can see, more people are experiencing the fear of missing out.

For this, they will always buy from you to satisfy the FOMO phenomenon.

Thus, 56% of social media users are afraid of missing out on valuables. 

As a result, they are considering walking away from social networks for a while.

So how can your business make the most of FOMO marketing to increase Shopify store sales?

How to use FOMO Marketing to increase Shopify sales! Click To Tweet

How to Use FOMO Marketing Strategies to Increase Shopify Sales

While there are several procedures you can apply, we assembled the top seven ways that are proven to work.

If applied correctly, these steps will work for you, as well.


7 FOMO Marketing Tips and Tactics

1. Add Countdown Timer to Your Offers to Boost Sales

Time, as you know, is a valuable resource that you want to utilize properly.

In this context, the countdown timer leverages the principles of insufficiency and stir up the urgency, which triggers web visitors’ fear of missing out on what you’re offering.

That is why this FOMO marketing tip is so effective in getting consumers to make purchases.

When the countdown tool inflames buyers’ sense of want and urgency, they are more likely to take action.

For example, here is a sample countdown by Jorden Makelle of Creative Revolt, in one of the emails she sent to me about her offer:

Screen capture of a countdown for an offer


You can see the same countdown timer on her landing page on the screenshot below.

This marketing technique helps in increasing consumers’ need to buy from you even when they’re not willing.

screen capture - 1. Add Countdown Timer to Your Offers to Boost Sales


Also, Melyssa Griffin was selling a product for $397, but I wasn’t interested and was less excited about it.

However, a few weeks later, I received a countdown notification about the product.

Right there, I experienced FOMO, took action, and paid for the product.

So, if she had not added a countdown timer, I would not have opted to buy it at that point because I wasn’t ready.

That is the power of FOMO.

Consequently, use countdown timers to stimulate urgency.

It will move your target market to take action and make purchases.


2. Show Live Action (That People are Buying Your Products or Services)

Showing live-action that consumers are buying from you is a fantastic way to stimulate the fear of missing out (FOMO).

When web visitors see that people are making purchases, it creates a sense of curiosity and triggers their urge to buy.

SeedProd screen capture


Have a look at the screenshot in this section to see how SeedProd uses real-time live-action marketing tactics to skyrocket sales.

It influences your decision to buy. So, to boost sales for your Shopify store, apply this strategy, and see your Shopify store sales increase beyond imagination.

So, use live-action marketing tactics to arouse consumer anxiety, move visitors to action, and increase your Shopify store sales.


3. Provide Discount to Early Buyers

Another fantastic FOMO tactic is to give early buyers product or service discounts. It works pretty well, and similarly like countdown timers.

That is because it also ignites the feeling of urgency.

Smart marketers are using this marketing tip to achieve a remarkable return on their investments.

They offer discounts to early buyers to speed up purchasing as it encourages shoppers to make purchases before the discount offer expires.

The concept is, if you want a discount, then hurry up and pay for the product or service.

You can choose to give the first 500 customers who purchase your downloadable 50% off the regular price. 

This approach will heighten a pressing need not to miss out on the offer since it is only available to a select number of people. In that way, you will increase your Shopify store sales several-fold.

Let’s face it; if you know that a particular product of interest would be available only to the first 10 buyers, it is obvious you want to be among the early 10 to pay for it. In that case, FOMO is influencing your buying decision.

It encourages shoppers to make quick buying decisions rather than thinking it over.


4. Create Time-sensitive Special Offers

To see a time-sensitive special deal in action, have a look at the sample screenshot by Keap.

They are giving consumers a 30-day special offer for either of their two products.

But to benefit from the deal, you must buy either one now or before the end of May 25th 2020.

Time sensitive offers graphic


That is a limited time offer in the FOMO marketing strategy in action. It means that if you can purchase their product within the next three days at the time of writing this article, you will benefit from the deal.

But if you can’t, the offer goes away after the deadline.

This process is about using deadlines to improve Shopify sales for your eCommerce store.

Moreover, you can use this marketing initiative to provide customers other benefits to urge them to buy from you.

You can, for instance, include a bonus for each purchase made before the deadline. These could be:

  • An Amazon gift card
  • Free downloadable
  • Coupon
  • Etc.

The idea is to use the fear of miss out to influence your target market to start making purchases to increase sales.

it or not, humans incline to acquire items for free or at a much lower rate.

For this reason, buyers encounter FOMO when they become aware that they could get needed items at low rates or for free.


5. Use Influencer Credibility to Increase Shopify Store Sale

One of the best digital marketing assets in recent times is Influencer marketing. That is why several businesses, small, mid-sized, and larger brands are investing heavily in influencers to grow their businesses.

Why is Influencer Marketing so Effective? 

To answer that question, consider a few statistics:

  • 65% of budgets for influencer marketing will increase in 2020
  • 89% of marketers say ROI from influencer marketing is some-worth equivalent to or better than other marketing strategies
  • 2020 will see almost 70% of marketers spending more money on Instagram influencer marketing.
  • Over 90% of marketers trust that influencer marketing is an effective marketing tactic.

These numbers show how essential influencer marketing is to businesses and organizations.

Moreover, according to theState of Influencer Benchmark Report for 2020,” in 2019, 380 new influencer marketing platforms/agencies were established.

The industry is growing steadily, and the impact influencers have on consumers can’t be disconnected from FOMO experience.

It makes working with the right influence a fantastic way of utilizing the “fear of missing out” to your advantage.

Consumers have already built trust with the influencers they follow and are willing to buy what they recommend.

Take Instagram, for instance.

Each Instagram post by an influencer gets thousands, hundreds of thousands, and millions of likes.


Because 90% of consumers trust the word of mouth marketing─recommendations from others than traditional ads campaigns, the recommendations could be through:

  • Online reviews (product reviews, case studies)
  • Email campaigns
  • Branded content
  • Social media posts
  • Podcasts

So, when an influencer mentions your products or services to his/her followers with a limited time offer, for example, or a limited number of sales, you can imagine what would happen.

FOMO will take effect and light up the fear of miss out.

As a result, customers will make more purchases. But it can be challenging to find the best influencer for your campaign.

Several influencer marketing apps can help you find the right influencer to work with for optimal Shopify shore sales. 


6. Disperse Your Content with Short Supply Offers

Dispersing your content is a useful marketing strategy that will help you build brand awareness and grow your business quickly.

This method involves crafting content that people will like to share and use omnichannel marketing techniques to promote your business.

In this context, you will create highly-informative content pieces that can land you a standing ovation.

Ensure that your content is explanatory and persuasive enough to keep readers on the page.

It is a fantastic way to promote your product through blogging

However, if you are creating video content, it should be captivating enough to keep viewers glued on your screen. 

Then use multi-channel sales tactics to distribute and promote your materials.

However, guarantee a stable customer experience across marketing channels.

Improve customer experience 9CX with a variety of content types, including:

  • Videos
  • Email newsletters
  • Blog posts
  • Podcasts

With your offers integrated into these materials, tell recipients via newsletters or other avenues that you have a short supply of exclusive discount offers.

Let them know that they can access the offers only on particular marketing platforms.

Knowing that you have a short supply of incredible deals across channels, the FOMO will take effect and move them to act fast to benefit from the deal.

As a result, not only will you boost your e-commerce store sales, but you will also increase publicity for your Shopify store and build your online brand reputation. It is a win-win marketing strategy.


7. Use Shopify Review Apps to Increase Sales

Integrating Shopify review apps into your eCommerce business is one of the best ways to increase sales dramatically.

These apps let you collect customer reviews in visual formats that influence consumers’ buying behaviour.

Moreover, image-based reviews convert more leads than text-only product reviews.

So, using a Shopify photo review software is a fantastic decision you could ever make for your eCommerce business.

Why is that so?

By collecting real-time social proof, it will arouse the potential buyer’s fear of missing out (FOMO) and inspire them to action–make purchases. 

When consumers see first-hand visual product reviews from real people in your store, FOMO will take effect.

Consequently, you will drive more web traffic, improve conversions, and increase sales.

The social proof you gathered has a tremendous impact on consumers.

It serves as evidence of your brand’s authenticity and helps in amplifying your brand reputation. 

There are several tools you can use for this purpose, including:

These Shopify tools allow you to collect photo reviews from happy customers and display them on your eCommerce store.

Examples of Shopify Visual Review Apps in Action

Here are just a few businesses that are using the Shopify software application to collect photo reviews and drive more sales. 

Ele Story

screen capture - Ele Story

Ele Story is a Shopify fashion store that sells classic handcrafted children clothing made in the USA.

The company is one of those that are using the Shopify reviews app to collect happy customer reviews to drive more traffic and sales.

Slick Case

screen capture Slick Case

The last on our list that is leveraging FOMO and image product reviews is Slick Case.

Slick Case is a Shopify accessory store that is powered by Loox.

The hundreds of photo reviews they have assembled so far has helped them to attract new buyers and retain existing customers.

Pinterest share image  - 7 Proven FOMO Marketing Tips That Will Skyrocket Ecommerce Sales


Takeaways – How to Increase Shopify Store Sales Using FOMO Marketing Strategy

FOMO is not new to us, but using it as a powerful online marketing technique may be new to you.

There are many ways to use the fear of missing out to increase eCommerce sales and grow your business.

But the six steps we outlined above are sure-fire ways you can apply today and start seeing positive results from your Shopify store sales.

And while FOMO raises anxiety and curiosity, it makes sense as a powerful marketing tool.

In consequence, use these six FOMO marketing strategies outlined here to generate more leads, increase sales, and grow your business.

What other FOMO marketing techniques can you bring to the table to add value to our readers? We will appreciate your comments!


Now it is over to you.

Have you ever used FOMO Marketing?

Do have any additional FOMO Tips of your own?

Let us know in the comments section below!




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Moss Clement
7 Proven FOMO Marketing Tips That Will Skyrocket Ecommerce Sales
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7 Proven FOMO Marketing Tips That Will Skyrocket Ecommerce Sales
In this new article, we are talking about FOMO Marketing Tips - Fear Of Missing Out marketing tips and offer you 7 tips to get you started today
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Follow Moss Clement:
Moss Clement is the founder of Moss Media—a premium content writing service. He is also the content manager at Writers Per Hour. Moss is working closely with B2B marketers—helping​ several startups grow their online presence by delivering highly informative content pieces​. He has assisted small & medium-sized businesses in building their online reputation. 

27 Responses

  1. Priya Sharma
    | Reply

    I appreciate your quality content, I would love to read some interesting posts like this! Keep Sharing.

  2. Shiva Kumar
    | Reply

    I loved this post very informative and useful! Thanks for sharing such kind of useful stuff. Thanks for sharing your knowledge.
    Shiva Kumar recently posted…#Amazon announces winners of KDP Pen to Publish 2019 ContestMy Profile

  3. Moss Clement
    | Reply

    Hi Ravi,

    I appreciate your kind words. Thank you too for stopping by and contributing to the article.

  4. Web Root Com Safe
    | Reply

    A very informative post. I like the way you write, it helped me a lot. Thanks for sharing this with us.

  5. Drav
    | Reply

    A very informative post. I like the way you write, it helped me a lot. Thanks for sharing this with us.

  6. Saji Varghese
    | Reply

    I appreciate that you have presented the FOMO practically and colourfully to maximum success, one should select the niche/product as well to sute FOMO.

    • Moss Clement

      Hi Saji,
      You’re right, but the best part of FOMO marketing strategy is that it works for all kinds of business, no matter your niche market. You just have to create a compelling copy that will move your targets to take action.
      Thanks for your input!

  7. Moss Clement
    | Reply

    Hi Drav, I’m so happy that you like the article and finds it helpful to you.
    Thank you for stopping by and adding to the discussion!

  8. Dylan Aubrey
    | Reply

    Do you have any great small business marketing tips that you would like to share? I am doing some research and I would like to know the general consensus on the best form of marketing.
    Dylan Aubrey recently posted…How to Write a Wikipedia Page for Your Company in 5 StepsMy Profile

  9. Ovais Mirza
    | Reply

    Hello Moss Clement,

    This really is an interesting article. Even though I am a webmaster for the last 5 years, i was not aware of the concept of FOMO. After reading this well-researched article, I am now thinking of implementing this FOMO marketing to one of my client’s e-commerce website. Hope it will work for me. Once again, thanks for sharing such knowledgeable post.

    Ovais Mirza

    • Moss Clement

      Hi Ovais,

      I’m happy that you like the article. However, you’re not alone in this because there are several others like you who are not aware of FOMO marketing. So, it sounds like a new concept, but it has been around for the longest. Apply it in your e=commerce marketing strategy and let us about it.
      Moss Clement recently posted…8 SEO Content Writing Tips That Will Boost Traffic and Search RankingMy Profile

  10. Hemant
    | Reply

    i am about to start dropshiping and was searching about it and, end up to your blog I am glad I found it. You explained everything in details.
    Hemant recently posted…What Type Of Millennial Are You?My Profile

    • Moss Clement

      Hi Hemant,
      I’m pleased to know that you find this article helpful.
      Thank you for your kind words, and for coming by and adding your input.

  11. Deepak Kumar
    | Reply

    Such an informative article. First time came to know what is FOMO. Apart from FOMO there are lot of other well researched things I came accross. Thank you for an amazing article.

    • Moss Clement

      Hi Deepak,

      It is good to know that you learned something new from the content. FOMO marketing should be part of your content marketing toolbox. It has the potential to move buyers to switch product and become loyal customers.
      Thank you for stopping by.
      Moss Clement recently posted…How to Find Your First Freelance Writing Job OnlineMy Profile

  12. Prem Singh
    | Reply

    Very high quality and informative article. Such an amazing and helpful content to me.

    • Moss Clement

      Hey Prem,

      Knowing that the article is helpful to you is a great feeling. However, to make gains with the tips in this blog post, you should ensure to apply them. Only then will you see positive results from your marketing efforts.
      Thank you for your contribution.
      Moss Clement recently posted…How to Find Your First Freelance Writing Job OnlineMy Profile

  13. Eva Smith
    | Reply

    Nice blog post about tips on marketing and how we can grow our business from local to global. Nice blog post keep the good work going.

  14. Moss Clement
    | Reply

    Thank you so much for your kind words, Eva. It’s fascinating to know that you like the article. Your contribution to the discussion is well appreciated.
    Moss Clement recently posted…How to Become a Freelance Writer + 15 Questions to Ask Yourself (Updated)My Profile

  15. Valerie Turner
    | Reply

    Great post about marketing, Moss! I agree that tapping influencers can really help promote your content or any asset. These are some pretty interesting points that you made. I personally haven’t tried some of them yet, but I’ll definitely give it a go. What’s good with digital marketing there are no rules to follow. You can make them as you go and see what’s effective for you. Thanks for your help!

  16. iqbal tasif
    | Reply

    Thanks for sharing this helpful post with us, I found this post very informative.

  17. sid khan
    | Reply

    Hello Moss Clement,

    I found your article is very interesting. I am a doing Digital marketing for the last 5 years, i am still not aware of the concept of FOMO. Once again, thanks for sharing such knowledgeable post. Keep Sharing these new trends of Digital Marketing

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