Guide to Video Marketing and Checklist of What You Should Do

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Here is a very quick guide to Video Marketing and a detailed Checklist of what you should do and how to implement your new strategy.

Videos have become an essential tool for marketers to attract, engage and convert their prospects. That’s why many businesses have started implementing a video marketing strategy to gain more customers nowadays.

According to Cisco, video content makes up the majority of the internet traffic this year, with a total of 82%. This is a big number considering there are many different types of content that users can consume when browsing the internet. Still, videos make the greatest proportion simply because they are way more entertaining than others.

But, what is exactly video marketing?

Guide to Video Marketing: Definition and Benefits

Video marketing is a strategy in which marketers, businesses, and professionals use the form of a video to promote or market a product, service, brand, or even idea. This form of marketing has been rapidly growing over the years because it allows marketers to connect with their audience on a personal level.

In other words, people tend to pay more attention to videos than they do with articles, and marketing plans would be a lot easier if businesses used video marketing in their strategy.

Video marketing can have many benefits for your business depending on what you’re trying to achieve, whether awareness, conversions, or sales. Here are some of the major benefits:

1. Improve SEO

You should already know that the Google search engine accommodates a different and exclusive section for video search. Google embeds videos from YouTube whenever users are looking for terms or keywords that best match with content in the form of a video.

That’s why videos will give you a great opportunity to rank higher in search engine results as Google favors video content nowadays, so if you want to increase your online presence, go ahead and create some videos right now.

2. Drive traffic to your website

Videos will help you drive more targeted traffic to your website as people who click on a video tend to stay for a longer period of time. Visitors can continue their activity on your site once they find your videos helpful. Thus, creating higher chances that they perform an action such as filling out a form, buying a product, or signing up to your program or course.

3. Build trust and authority

YouTube is the second-largest website in the world, so it’s no wonder why consumers prefer watching videos over reading articles or blog posts from unknown sources. Because people love YouTube so much, businesses can take advantage of this by sharing their videos on this platform.

After all, people are so used to consuming video content, and YouTube has become the go-to platform when they want to find new information quickly. That’s why most companies are now creating a YouTube channel to connect with a bigger audience.

So now that you know what video marketing is and its benefit, you may question: How do you design such a video? What makes it successful? With limited time and resources, how can you ensure your video will contribute to the growth of your business?

The answer lies in your video marketing strategy. Here are some video marketing checklists to help you develop an effective one.

7 Video Marketing Checklists to Ensure Your Campaign

1. Determine Your Objective for Creating Videos

We all know videos are compelling because they enable marketers to communicate ideas visually. But what exactly do you want to communicate?

Is it information about your brand or product? This would be considered as ‘informative’ content. Or is it discounts, special offers, and offers? This would be called ‘transactional’ content.
Your videos will only be effective if you have an objective that aligns with your target audience’s needs, wants, and expectations.

That’s why the first thing you should do is to analyze what you want to convey with your marketing video. It’s important to know your end goal to make any effort worthy when producing video content.

2. Establish a Range for Your Budget

You may think that hiring a professional videographer will make all the difference, but it’s not necessary if you don’t have a big budget. Creating your own videos doesn’t require too much money at all.

You can shoot your marketing videos on your own, but you must know the execution and editing parts if you want to make it work. For example, you can use video editing tools to help with post-production work. However, this can take some time if none of your teammates can shoot videos, let alone do some editing work.

Most of the time, working on your marketing videos without help from an expert can go to disaster because you’ve spent a huge effort on it. That’s why it’s more efficient if you ask a video production company to help you produce the content effectively.

3. Video Content Planning

When creating a marketing video, planning your content is an integral part of making a successful campaign. This process includes researching what kind of marketing videos you will make.

There are lots of video marketing out there. Deciding on the right content can help you deliver your brand message effectively.

For example, if you plan to make an explanation video that informs the audience what you do and your offers, explainer videos are the way to go. On the other hand, if you want to make an impression from the start, you can implement a tutorial video where people can watch the guides and learn your product at the same time.

4. Video Production

You will begin creating videos by deciding the best video format for your purpose. For instance, if you’re trying to build an animated explainer video, a whiteboard animation will likely be the best content for your videos. Then, you can begin writing down what you want to explain. Do your research first on why people need it.

However, if you want to make something more real-life, like a product review or testimonial, it would be better to choose over-the-shoulder shots rather than having a cartoon figure talking straight at the camera.

Also, remember to focus on making your video stand out from your competitors, as this is one of the keys that will help you succeed in this marketing strategy.

5. Video Editing

The editing process is where all essential elements come together and define how viewers perceive your video. If you want to produce a high-quality video, then this is one of those things that will require significant time and effort on your part.

You can start putting things together, including script, voiceover, animation, and music style. But don’t go overboard with the editing part, as they can overshadow the content you’re trying to tell to the audience.

Make sure that the additional elements added in your editing process reflect your brand image. People can perceive your videos differently if you don’t make it clear what your brand is and how you voice the message to them. That’s why editing works can make a huge difference if it’s done correctly.

6. Video Distribution

Once you’ve finished making the video, you need to spread it out there so more people will notice it and connect with your brand or product. You can share videos across social media platforms like Facebook, Twitter, and LinkedIn.

You can also host videos yourself online or on YouTube. If you post videos on YouTube, you have a higher chance of getting more audiences as the platform can reach people from around the globe. This would be beneficial if you plan to introduce your brand to the general public, not only your target market.

Although having your videos on YouTube is good, you still need to make sure your video stands out from the crowd. That’s because your video will compete with hundreds of similar videos on this platform. And if the viewers don’t find it interesting, you can’t get more views as bigger views can help with the conversion.

7. Video Evaluation

Finally, after you’ve published or uploaded several videos online, try to track them and see which one gets more views, shares, and clicks. If you post on YouTube, you can check the video performance on the analytic dashboard. This page will help you collect the data needed for your next campaign.

Once you get a good grasp of how these videos work together, you can start planning for your next video; either it’s improving current content or creating something new.

A Quick Guide to Video Marketing and Checklist of What You Should Do – Conclusion

Video marketing has become an essential marketing strategy simply because it’s one of the easiest and fastest ways to communicate with your targeted audience. It’s also a great tool to reach people who haven’t heard about you yet and persuade them to take an interest in your brand.

The key to succeeding in using video marketing is that you should create an engaging video that helps people solve their problems. You can work on improving your script, adding more elements, and using the right type of video to attract your audience. After all, creating a successful marketing video is a long journey; you will need to do a trial before deciding what is best for your business.

Hope this article will help you plan an effective video marketing strategy for your business as well as keep it on track.

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