In this new article, we share with you our InfoBunny Update SEO Technique and explain exactly how it can be used to improve your search results.
Let’s get started.
What is Update SEO?
Update SEO is simply the process of keeping your content up to date.
Google loves fresh new content but it also loves old content that is kept up to date and relevant and evergreen.
On the other hand, Google hates orphaned content. The Update SEO Technique is your chance to not only keep content fresh but also fix any orphan content issues that may fall through the gaps
But using the Update SEO method doesn’t just apply to older existing content it can also apply to newly created content and content that hasn’t even been published yet if you apply our Infobunny Update SEO technique strategy.
What is the Update SEO Technique Strategy?
We know that Google loves longer content, between 1500 and 2000 seems to be the sweet spot.
Should you be posting content at this length for SEO?
Absolutely yes you should if it is required but not if you are intending to use the Infobunny Update SEO Technique?
As mentioned before Update SEO is when you simply update your content to keep it evergreen.
The Update SEO Technique Strategy is when you write content that you intend to update every week.
But this can be tricky when you write long-form content because once you have written your post there is really nowhere to go because you have already gone big unless you strategically initially write shorter.
Let me explain with an example
We have an article here that is part of our Update SEO Technique Strategy called Best Value VPN.
Normally you would write your article, add your images, set up the on-page SEO, apply your schema mark-up, publish and promote.
But that is not what happens with the Infobunny Update SEO technique strategy.
With the Update SEO Technique, you purposely write short so that you can make those updates that Google wants to see.
The Best Value VPN article currently sits at around 1000 words so is way shorter than what we would normally publish on Infobunny but that is an advantage on articles that can be much bigger because you have somewhere to go.
You have room to make the updates that will help push your post forward.
You haven’t maxed out.
Not all content lends itself to this Update Strategy but when you writing about the Best Value VPN there are lots and lots of VPNs that you can write about and add to your post.
You don’t have to go big straight away
Our Best Value VPN article currently mentions just 3 VPN services out of let’s say 20 good services we can add.
Over the coming days, weeks, months we can simply keep adding VPN services to the article, keeping the content fresh and relevant.
Advantages of using Update SEO Technique Strategy
The Update SEO Technique is a huge time saver.
You only need to write 1000 words or so to get started.
The time you spend writing the article is halved, there are fewer images to add, the process is just way quicker and any updates you do make need take no more than 20-30 mins.
You’re giving Google exactly what it wants, fresh relevant content.Join the conversation - Are you using the Update SEO Technique - Remember where you saw this first. Click To Tweet
Sharing your content to social media the right way can be time-consuming.
It can often look spammy when you do it the wrong way.
When you use the update method it is much easier to social share.
You suddenly have a genuine reason to be sharing, there is an update.
In the example of the VPN article, mentions about the new services as they are added can bring in good traffic and grab the attention of rival services that have not yet been added.
The Infobunny Update SEO Technique keeps the buzz humming around your content especially if you can automate social sharing.
When Googles notices your content and likes your content it gets pushed in front of people eyes.
This can lead to sales, sign-ups, advertising enquiries, sponsored posts.
All of the above is already happening with the VPN article.
So does this really work? Let’s take a look at an Update SEO Technique case study
We have been talking about our VPN article so let’s use that in this case study.
This article was published on 24th of Feb and it was deliberately written with room to be significantly updated.
The reasoning behind this is that its a huge topic, so there is lots to write on this.
Also, there is huge competition for our keyword phrase which is “Best VALUE VPN” not just from some huge tech websites but from Google ads galore.
Wordcount so far is just 992 words and we currently have 4 images in the article.
There is a lot of room to manoeuvre when it comes to applying the Update SEO method.
Early search results after 3 days of publishing show the article on page 3 no 23.
There is clearly lots of room for improvement.
We used an incognito window on Google Chrome for these results.
On Bing, we fare slightly better at no17 but again there are a ton of ads and big tech sites showing before our article.
We will update this case study as and when we update the VPN article so keep checking back
In the first week of publishing the VPN article, we saw a drop in ranking.
We slid down to around no 32 on page 3 which was expected.
Today we have added 2 new VPN services to the article and reindexed the post through Google search console.
The results we have move us back up to page 2 with a slight improvement to no 16.
24 hours later we moved back to 22.
Content length is 1200 words so it will be interesting to see if any jump in rankings on the next update sticks as we will be hitting 1500 words plus.
Stay tuned for our next update which will be made in a few days time.
Have you seen our UPDATE SEO case study?Click To Tweet
What is Update SEO – Takeaways
Long-form content is good in Google’s eyes but it can often be a good idea to leave some in the tank for updates especially when you have a topic where you can go big.
If you want better search results you need to keep your content peoples eyes and the Update SEO technique is going to do that, so remember where you read about it first 😉
If you decide to try our method on one of your articles then let us know the results you get in our comments section below making sure to subscribe to the comments so that you are notified when we reply.
And please consider linking to us if you use our InfoBunny Update SEO Technique, we will happily share and promote your page if you do.
If you have any more thoughts on this article or if you would like to collaborate in any way please use our Contact Form linked in the menu above to get in touch.