In our last Quora post, we answered the question “How do I write great Quora questions?” in this new post we continue to add to our Quora cluster, moving on and asking the question “how do I write great Quora answers?”
Let’s get started.
How to write awesome Quora Answers that drive traffic
Back at the end of 2018, we wrote an article championing how Quora was an incredible traffic generation site.
You can read the article here – How to drive traffic to your site with Quora
At the time of writing, we shared a screen capture showing just how much our Alexa rating had jumped as a result of using Quora, you can see the screen capture below.
15 months or so later we are sharing our Alexa rating with you again as another screen capture, and as you can see we continue to move in the right direction.
What is impressive with the above screen capture is the rank in the USA.
Now, of course, we do not attribute all of our gains to Quora but there is no doubt that Quora is a site where you should be asking questions in your niche, answering questions in your niche, and sharing your content.
But it is not just a case of just asking and answering questions there is a bit more to it than that.
How you ask questions and how you answer them really does matter when you looking for traffic from Quora.
Again if you are looking for inspiration on how to write great Quora questions that rank on Google and generate traffic then check out our How to write great Quora Questions post.
How to write great Quora Answers – The Rules
When writing great answers there are things that you must do for success and some things that you must avoid at all costs.
Generating traffic by answering Quora questions is a time-consuming traffic generation strategy but when done well produces traffic consistently day in day out.
With each new question, you answer well boosting the amount of traffic you get from Quora but there are rules.
You cannot just write 2 sentences and add a signature link or say something like “I have answered this question here” and then link to your post because you’re going to get pulled up for spam.
And it is not really Quora who is calling you for spam it is the members.
There are a couple of scenarios that can happen when your writing spammy answers
- Members downvote your answer and it is collapsed by the Quora bot
- Members report your answer as spam and it is collapsed and removed and you are sent a notification for appeal as the answer is then removed
Here is what Quora has to say about spam:
On Quora, spam is defined as one or more questions, answers or posts whose purpose appears to be to direct traffic to external commercial sites while providing little to no value back to the Quora Community.
Note that even if you didn’t intend to ask a spam question, questions that attract primarily spam content may also be deleted because of the spam answers they receive.
In other words, if you are not really answering the question and linking to your site then your spamming,
Quora doesn’t say that you can’t link out they just want you to give useful, authentic answers and answer the question.
When you are looking to write great Quora answers they have to be exactly that, they have to be great.
Just about all of the problems you will encounter on Quora will be as a result of other members downvoting or reporting you and then almost without question the Quora bot will come along and collapse your answer or just delete it.
So yes your answers have to be great.
In general short one-word answers, one-word sentences will be downvoted and collapsed.
So yes and no answers are just pointless.
If you are going to write short answers you must add in the question as well just to beef up your answer so that you’re not automatically collapsed
so, for example, for the question “how do I write great Quora answers?” you would answer something like
Thanks for the A2A on “how do I write great Quora answers?”
You have to write long informed answers it’s that simple.
Padding out your answer gives you some hope that your answer will not be collapsed.
But if your goal is Quora traffic to your site then answers like this are pointless.
You have to write enough good quality content to justify adding in your link because adding links to short answers are on the fast track to being removed.
Writing killer Quora answers is a form of micro-blogging
This is why generating traffic with Quora is a time-consuming strategy because good answers are basically microblogs.
You have to think like a blogger and compose your content like a blogger.
Headings, text formatting, images, and links all play their part in defining a great answer.
Add in the question title to your answer create paragraphs with subheadings because no one likes great walls of text.
Make it easy for the reader to consume.
Add images that can be used as breaks,(they can then also be shared to Pinterest and alike)
Create something special that readers like and will upvote, you have to create mini blog posts.
When you create and share value the links you add are overlooked.
Writing something meaningful encourages the reader to click through to your site.Join the conversation - Our Alexa rank continues to improve and much of this we put down to answering questions on Quora - Here is how we do it.Click To Tweet
Adding links to answers
There are a few ways to add links to answers.
As mentioned before you can just add in a signature at the end.
For example, I would write something like:
Hope this helps.
Or you can link into one of your articles as anchor text like this:
It is a good idea to add the Question title into any answers you make in case the question gets merged into another.
When this happens sometimes the answer loses some meaning.
Having added the question title makes a merged answer relevant again
It is also good to note at this point that not every answer needs a link back.
There is value in just answering without looking for traffic.
After all the more followers you can get by just using Quora well the more eyes eventually on your answers and shares.
Be number 1 and answer quickly
Quora ranks answers that questions received so ideally you want your answer to show as number 1 as the best answer to the question.
Anyone landing on a question always checks out the answer that Quora deems as the best.
The further your answer is down the page, the less likely you’re going to get click-throughs because readers tend to focus on the top answer.
Quora also pushes what it considers less valuable answers down the page.
The longer you take to answer the question the less likely you will be to get upvotes and the less likely you are to get a good position on the page
This is because the people interested in the question have visited and already read the answers and had their say by upvoting the answers already there.
You want to avoid playing catch-up.
With that said don’t avoid questions that have already been well answered.
They have proven to be popular for a reason.
Just know you are going to need a really good answer to get a good position on the page.
How to write great Quora Answers – Conclusion
If you want to generate traffic with your Quora answers then you do really have to put the effort in and write great answers.
Short answers are just not going to cut it for you.
If you want to see examples of great answers then just check out what answers are doing well on Quora.
That’s all for now
Hope this has given you some insight on how to write great Quora answers, you can let me know in the comments section below and let me know if there are other Quora topics that you would like us to write about.
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