In this new article, we are talking about the Instagram promotion rules and guidelines that exist and how to promote IG posts.
Let’s get started!
Instagram is a photo-based social media network that is undeniably popular in almost all generations.
It has easy-to-use features, informative nature, and entertaining purposes that make it an excellent platform for nearly everyone.
According to the latest statistics, there are about 1 billion monthly active users on Instagram.
The first thing these members do in the morning, during coffee breaks, after getting off work, and before bed, is to check their Instagram feeds.
So, think about the number of people among these 1 billion users who can become your active customers.
Does that not make you eager to promote your IG posts to increase your brand awareness?
You may even find that an Instagram marketing strategy is more innovative and cheaper than many other marketing strategies.
However, what makes your job a bit more difficult is that there are many competitors in almost every industry on Instagram.
So, your knowledge of Instagram, your creativity, patience, and consistency are the qualities that can make you stand out.
If you want to learn the guidelines and rules for Instagram promotion in 2021, you are reading the right article.
These guidelines and rules to promote IG posts will help your stay ahead of the crowd
Jump ahead to:
Why Should You Use Instagram for Your Business?
Firstly, you are very likely to get many followers on Instagram right away because there are many active users worldwide.
If you know how to attract them by meeting their needs, these followers may one day become your customers.
In addition, using Instagram as a social media platform is free, and you do not have to spend money on that.
Many Instagram marketing strategies can be adopted without spending a penny.
However, if you want quicker results, you can adopt those features that require a budget.
For instance, you can make a paid partnership with influencers or use paid Instagram ads.
The advantage of using paid advertising on Instagram is that you can choose the budget you want to spend.
Therefore, even in a paid solution, you can spend as much or as little money as you want.
In general, unless you want to achieve your goals quickly, you can build your brand on Instagram and find your customers for free based on your buyer persona.
Moreover, from statistical data, 25 million companies worldwide have active accounts on Instagram.
On the other hand, more than 200 million users visit business profiles every day.
Through quick calculations, you can realize that your business is likely to win a high reputation.
Therefore, all you need is to learn the Instagram promotion guidelines and rules to promote IG posts.
Instagram Promotion Rules and Guidelines to promote IG posts.
To build your brand image and promote your business on Instagram, you need to learn the Instagram promotion rules and guidelines.
So, let’s see what these rules guidelines are and how to use these growth hacks to grow your brand on Instagram.
1. Optimize Your Instagram Professional Account
The first rule is that if you do not already have an Instagram business account, you should create one or switch your account to a business one.
These are the advantages of an Instagram business account:
A business account can provide credit for your business and show that you are professional.
Compared with companies that have personal accounts, users can trust professional accounts more.
Your followers can easily find a way to contact you when they encounter problems or inquiries.
They can see your contact information immediately after opening your Instagram profile and deciding which communication method they prefer.
Emails can be sent by clicking the “Email” button.
They can find your postal address in your Instagram profile, send you inquiries or visit you for business meetings.
They can even call you by clicking the “Call” button.
In addition, you can check your Instagram insights with an Instagram professional business account.
You can see how your audience interacts with your posts and stories by viewing Instagram analytics.
For example, you can view the number of visits and clicks on the link in your profile.
In addition, you can access demographic data of your audience, including their gender, age, and location.
Finally, a professional account allows you to use the “swipe up” feature to add links to your Instagram stories.
If you want to promote the products or services you find on your website, you must have an Instagram professional account.
However, you need to note that there is another condition to be eligible to use this feature: you must have more than 10k followers.
Choose a Username
After creating an Instagram business account, you should choose a username for your account.
A username should be easy to remember, easy to search, and relevant to your market segment.
Therefore, when people search for keywords in your niche, they can easily find you.
Add a Profile Photo
The next step is the profile photo.
It has to be high-resolution, appropriate, and relevant to your niche. Your profile photo can be the logo of your business if you wish.
Write a Bio Description
The final step in optimizing your Instagram business profile is to write a bio description.
Whatever you write in this section can determine whether your profile visitors will turn into your followers or not.
Many people judge an Instagram profile based on the pictures on their feed and the bio description.
The bio description character limit is 150. So, you should describe who you are and what you do without exceeding the character limit.
Include a Bio-Link
Another thing to consider is the Instagram bio link.
You can add a link to your website and always drive your followers to click on it in the caption of your post.
The link can be the link to your website, online shop, other social networks, etc.
However, Instagram does not allow its users to add more than one link to their Instagram bio. So, how can you add multiple links?
2. Take the Interests of Your Followers into Account
In terms of your buyer persona’s tastes, you will need to develop Instagram content to attract folks who share those preferences.
Targeting a specific demographic on Instagram can help you retain your current followers while also attracting a large number of new followers who are similar to your buyer persona.
You can also use tools to grow and engage your followers—technologies to increase the number of people who follow you and keep them engaged.
As a result, knowing your target audience’s needs allows you to develop an Instagram strategy tailored to their tastes.
If you believe that managing your Instagram activities is time-consuming or requires a team, you might want to consider using Instagram monitoring tools.
3. Share Interactive Content
As we mentioned earlier, Instagram is a picture-based network that requires you to upload high-quality photos with captivating captions.
This is how you may interact with your followers and grow your audience.
Look at how @discover.hotels share a high-resolution photo with an interactive caption that encourages followers to leave a comment:
People are highly inclined to judge an Instagram account based on its content, as previously stated.
As a result, if you do not consider your audience’s preferences in what you share, you are seriously endangering your Instagram presence.
For your Instagram strategy, creating engaging and high-quality content that caters to the needs of your target audience is critical.
Nevertheless, it is not just about sharing high-resolution photographs when it comes to posting graphics.
You can also share designs, infographics, GIFs, films, animations, memes, quotes, and advice, among other things.
Keep in mind that all of the varieties mentioned earlier must be tailored to your target audience’s tastes.
4. Post Regularly
Posting consistently can engage a lot of your followers.
If you have a plan for your posting, you will appear there on their feed anytime they open their Instagram to scroll their page.
They will look at your content and, if it appeals to them, they will like it or even share it with their friends! However, blogging in quantity and without regard for the best time to post can waste all of your time and work.
By evaluating your readership, you should be able to determine the best time to post.
The posting will vary depending on where your target audience is located. You can find out when is the optimal time to post on Instagram by regularly searching through your Instagram insights and the Internet.
Then you can take advantage of the high engagement each time you post.
5. Make Collaborations and Partnerships
If you want to get a lot of interaction and sales from your Instagram account rapidly, you should use Instagram’s sponsored solutions.
There are two paid solutions on Instagram:
- Instagram influencers
- Instagram paid ads
When it comes to working with influencers, the amount of money you spend is determined by whether you choose a micro or macro-influencer.
Using Instagram tools, you can find influencers who are active in your niche.
Then, build a selection of the best candidates and reach out to them via email or Instagram DM to inquire about their pricing.
You will begin the collaboration after you have completed the discussions, and they will start promoting you.
Remember that there are some influencer marketing mistakes to avoid.
When working with influencers, one crucial tip to keep in mind is that you should not compel them to say exactly what you want them to say.
Instead, you should let them be free to promote your company the same way they typically do with their following.
This is because their followers know and trust them, and doing so would erode their trust, which would be detrimental to your partnership goals.In this new article, we are talking about the Instagram promotion rules and guidelines that exist and how to promote IG posts.Click To Tweet
6. Use Instagram Ads
Instagram ads are the next paid option for promoting your business on Instagram.
One great advantage of Instagram ads is that you can set your ad’s target demographic based on your budget.
For example, you could choose a target group of 30 to 40-year-old men who live in the Netherlands and enjoy playing squash as your target audience.
Then you will pay for your ad, which will be shared on your target audience’s feed.
They will become followers if they enjoy your products or services, and you will gain more followers.
7. Constantly Check Your Performance
If you do not examine your Instagram performance, how will you know if you are on the right track?
Checking your performance regularly allows you to see if your audience likes your content or your Instagram marketing approach as a whole.
Checking to see if your posts are getting a lot of attention is crucial for your content marketing plan in the future.
How to promote IG posts – Takeaways
Instagram can assist you in promoting your brand and attracting new clients while increasing your customer retention.
Knowing the Instagram promotion standards and rules and applying them to your Instagram marketing techniques is the key to achieving such a terrific result.
Remember that you should be patient and work hard to get to your desired results.
I wish you the best of luck!
That’s all for now.
So go you use Instagram?
Do you employ any of the ideas and rules to promote IG posts in your strategy?
Let us know in the comments section below.