In this new article, we are talking SEO and sharing with you 15 SEO tips to improve your rankings.
We will be covering:
- High quality and relevant content are essential for better rankings on Google
- The loading speed of a page is important for SEO
- Applying different diverse multimedia content will improve your rankings
- Layout and page formatting is key to making your SEO better
- Include a contact us page on your website
- Mobile optimization is crucial if you want to make your SEO better
- Optimizing your images
- Avoid ambiguity – readers need to understand what you are writing about
- Avoid broken links
- Allow sharing on social media
- Keep regularly updating your content stay evergreen
- Use of Meta description
- Use outbound links to qualify your content
- Set up a blog for your site
Let’s get started!
15 SEO Tips to Improve Your Rankings
Whether you are a seasoned website builder or just a newbie in the Google industry it does not matter.
What matters is how fast you can climb the ranking ladder and improve your rankings
What happens when someone searches Google is that, the top searches show on the first page.
Common sense has it that any user will click on the top websites in the first page so imagine a situation whereby your site is neither in the first, second or third page.
It is a big disappointment since the probability of someone finding your website is very low.
You want to be on page 1 right? So the question to ask is “How do I get better rankings on Google?”
The good news is that at least you appear on Google, and it is never too late to improve your rankings and become one of the popular websites with Google.
The top websites made it to the first page by simply creating great content and working their own SEO strategy to get better rankings on Google.
In this article, we will offer you some simple tips to improve your rankings and helping you answers the questions like:
“How do I get better rankings on Google?” and “How can I make my SEO better? and much more”
So keep reading!
Here are 15 SEO Tips to Improve your rankings within Google search
So let’s start improving your rankings.
1/ High quality and relevant content are essential for better rankings on Google
The first of our SEO Tips to Improve Your Rankings is all about creating great content that is valuable and usable to your visitors.
Once you provide useful content to your readers, there is a high chance of them staying longer in your page.
The notion with most website builders is that the less you write, the more readers you attract.
This is the complete opposite.
The more content you write, the higher the chances of getting more visitors.
The assumption is that you have a massive load of knowledge on the topic.
Once the reader finds your page relevant, there is a chance of them bookmarking it on chrome, and this will automatically increase your ranking on Google.If you want to improve your search rankings with Google then write good long, relevant, valuable content for your audience!Click To Tweet
2/ The loading speed of a page is important for SEO
If a user has to stay an extra second on your page waiting for it to load, then they will automatically leave the page for a faster one.
Once this happens the dwell time is reduced, the bounce rate of users is increased, and definitely, the number of pages viewed is reduced.
When all these are put into consideration, your SEO rankings automatically drop.
You can decrease the loading time of a page and speed everything up by doing the following
- Using a clean code.
- Minimizing the number of redirects and plug-ins on one’s page.
- Optimizing the size of images and many others.
So we are hearing a lot about Dwell Time and how we should be optimizing for dwell time SEO.
But what is it and how do we optimize for dwell time?
Well here is how you do it.
3/ Applying different diverse multimedia content will improve your rankings
There are many ways of reaching out to your users.
You can use videos, slideshows, audios or text.
Videos have proven to be more efficient to users due to their accuracy in passing information.
Depending on the length of the video, someone watching a video spends more time on your website compared to one reading through text.
People watching a video also have a higher retention power primarily due to the photographic memory.
The bouncing rate in videos is also lower compared to text reading since you are required to take action before quitting a particular video.
4/ Layout and page formatting is key to making your SEO better
Once a user clicks on your website, what meets the eye matters.
If you are looking to improve your SEO and improve your rankings with Google then this is one area that will need work.
If the page is poorly arranged, your visitor may leave the page, without necessarily considering the weight of the content.
There are many ways of making a reader stay longer on your page.
It involves the use of a good readable font.
The use of bold and color where necessary.
Using bulleting or numbering to list several items instead of blocked paragraphs, and using head tags with the keywords required to break down content.
Here are some of the common design mistakes that bloggers can make
5/ Include a contact us page on your website
The fifth of our SEO Tips to Improve Your Rankings is often overlooked by webmasters.
We have all been in a position where we search the contact address of a specific business being advertised on a website only to not find a contact page.
What most people do when a contact page is not provided is that they tend to not trust the site and bounce out and this will damage your SEO.
Including a contact page in your article gives customers a reason to trust the source hence its credibility.
Google looks for a contact page when it decides how your site should rank so adding contact details is a sure way to improve your rankings in the SERP’s.
Adding a contact page or form gives you higher chances of getting new business opportunities or improving customer services since users have a direct way of contacting you.
6/ Mobile optimization is crucial if you want to make your SEO better
Previously, most people did their searches using desktops or laptops.
However, research shows that the most significant number of Google users now use their mobile phones to access information.
So much so that we now have Google’s Mobile-First Index to contend with.
It is therefore advisable that a website can convert data to mobile devices to enhance user experience.
Your site needs to be mobile responsive so it looks good on all formats or you can implement AMP (Accelerated Mobile Pages)
AMP is your site stripped down and fast, it not only looks good via your mobile or tablet but is also very fast compared to the loading of a responsive theme
This is especially important to business marketers who are in a position to connect businesses’ searches to the products and services, hence the need for mobile optimization.
7/ Optimize your images
Having images on articles gives you a higher capacity of attracting more customers since they can relate the text to the images provided in the article.
However for your website to get ranked, factors such as file format and size should be put into consideration.
Large images slow down the loading speed hence decreasing the chance of a higher ranking.
It is also advisable to use attractive captions on your image to make them relevant.
Images should be named so that Google can understand what they are about and they should be tagged and have descriptions.
Placement on the page is also very important.
Add your images in and around the phrases you want to rank for with those same keywords in your images and you will find that Google will pick them up fast and index and rank them in Google Images.
There are some very simple fixes for image optimizing.
Your starting point is just to use jpg filers and not png because jpg are smaller files and so load faster
You can then just add an optimization plugin to your site to limit the file size of any images you add.
We use WP Smush on Infobunny and can recommend that plugin but if you want to do your homework then our friends over on Wp Beginner have a great article about Smush and the alternatives you can use – Optimizing Images with WP Smush (Pro, Cons, and Alternatives)
8/ Avoid ambiguity – readers need to understand what you are writing about
Passing information is not a phase to showcase your power in language.
Even though the target audience is well-educated, they will not be in a position to decipher another dissertation.
The choice of words determines how you communicate your message.
No one will spend time on a website that requires them to have a dictionary by their side.
Make sure you communicate to your users in a way that a majority of people will understand- direct and to the point.
9/ Avoid broken links
Imagine a situation where a user clicks a link on your website only to be directed to an invalid website.
Someone waiting for a page just for a 404 page to show up!
This will be disappointing to the user, and they will leave your page.
These broken links will lower the SEO ranking of your website hence the need to check for them and to fix them.
The good news is that; you do not have to go through all your pages to manually check whether your links are working.
Some applications and tools automatically fix broken links in websites.
For the best-rated apps and tools, see here
10/ Allow sharing on social media
It is common knowledge that most businesses booming are those being shared on social media.
Once you have your content ready, all that is required is for you to offer sharing options for your readers.
When someone finds particular information worth sharing, all they have to do to click the relevant sharing option for the site they want to share too.
With our increased quest for knowledge, you may get surprised by the number of shares an article receives if your content is good and answers the user’s search intent.
Within a short period, search results increase to a certain percentage hence improving the SEO ranking of that website.
Social media users share what they have an interest in. in some instances, they may purchase your products or and services and influence other users to buy the same.
There are certain words that people search for when looking for something on Google.
These are known as keywords.
These words should, however, fall naturally in your text so that Google knows what your page is about.
If the keywords are forced, Google will pick up these words, and the result will be an adverse effect on your ranking.
Keywords can be used on headers within image captions etc
Here is an example of how someone searches on Google:
A farmer searching for the best pesticides in the market is not likely to just search the term ‘pesticides’ instead, he is more likely to search for a phrase instead like ‘best pesticides for aphids’ so that he finds what he is looking for faster.
If the keywords from your website match those of the user, your website will get a higher ranking.
We don’t do conventional keyword research here on Infobunny instead we say – Never do keyword research again. Do this instead!
12/ Keep regularly updating your content stay evergreen
Our 12 SEO Tip to Improve Your Rankings involves your content.
Quality content is what Google strives to share with the searcher.
You should create content regularly and update existing content to keep it relevant and evergreen for your audience.
A website that is regularly updated increases its relevance to the users and will, in turn, make your SEO better and improve your rankings with Google.
13/ Use of Meta description
Meta descriptions are the bolded black texts found under a headline whose primary function is to inform new users and Google about the page.
It is the call to action for your post so make it good, make people want to click.
Add your main keyword phrase to your meta description to help your SEO ranking but avoid saturating your Meta description with keywords.
Here is the meta description that we used for this 15 SEO Tips to Improve Your Rankings article:
Here are 15 SEO Tips to improve your ranking and authority with Google. So, how do you get better rankings on Google and improve your SEO ranking?
14/ Use outbound links to qualify your content
In most instances, some of the information used on articles is not general knowledge.
This is information that has been researched by different writers and in most cases; a website owner may refer to these works.
To have relevance in your content, it is advisable that you link out to the source of that information.
This gives a website user a chance to get the in-depth knowledge on the particular content they have searched.
By so doing, one increases the period a user spends on their site.
Additionally, some trust signals are sent to Google as a result of you qualifying your content.
You should also note that authority sources should be recent and up to date.
Having a good relevant external link strategy will help to improve your rankings with Google.
15/ Set up a blog for your site
The last of our SEO Tips to Improve Your Rankings involves blogging.
Blogs are critical features if one is to succeed in business.
So if your site based around e-commerce or alike and you don’t have a blog then you should certainly start a blog.
You will find that adding blog articles will really help boost your site’s rankings and push traffic to your online shop or service.
With blogging, you get a chance to interact with users online on your website just by sharing your knowledge and replying to the comment engagement that you receive.
There are many ways of attracting traffic to your website but having an associated blog to your site is one of the best.
Blogs work well providing that you produce regular fresh content and keep older content up to date and evergreen.
Use your blog to review your products and services.
You can also offer basic guides or tutorials.
Just make sure that you create valuable, helpful content and you will find that your blog becomes a driving force in improving your sites SEO ranking
15 SEO Tips to Improve Your Rankings – Takeaways
SEO is constantly changing but there are certain aspects that really change.
Google likes good long-form content that answers the search user’s intent.
It has to cover the reason why they are searching and you have to do this consistently and this aspect really will never change
This article provides tips that just don’t go out of fashion with Google, they work and will continue to work.
Many people don’t understand SEO, they see it as difficult, a lot of the time it is just common sense.
But most of the time SEO is not the issue, it is the content.
You can have the most optimized site in the world but if the content doesn’t do it then it fails.
If you have a very common-sense approach to SEO and you write great content then you find that you really do improve your SEO rankings, you only have to look at Infobunny to see that it works.
That’s all for now
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