In this new article, we are talking about blog design mistakes and how you can avoid them.
You will be learning about
- The ‘Wall of Text’
- Mobile optimization
- Choosing a hosting service
- The importance of images
and much more.
Let’s get started!
9 Blog Design Mistakes to Avoid
Bloggers can spend a lot of time working diligently on their content, only to let themselves down with simple blog design mistakes they could (and should) be avoiding.
Your content could be first-rate, but if your overall blog design makes it tedious or difficult to read then your readers may well flee (or ‘bounce‘) before reading even a single sentence.
And get this: did you know that people’s attention spans today are now shorter than that of the average ill-focused goldfish?
It’s true! According to a 2015 study from Microsoft, people now generally lose concentration after eight seconds (down from twelve seconds in the year 2000; goldfish hang in there for nine seconds.)
The lesson is clear: readability, scalability, and general overall clarity are of paramount importance if you want to retain a decent number of visitors to your blog.
So what are the major blog design mistakes that bloggers should be avoiding?
9 Blog Design Mistakes to Avoid
1. The ‘Wall of Text’
People these days (particularly on mobile devices) tend to scan text rather than reading top to bottom as they would while reading a book.
Their eyes jump around the screen glancing at images, headings, and key phrases.
In view of this the usual advice from experienced bloggers is to keep your paragraphs to a maximum of two or three sentences to make your text look more inviting (and less intimidating.)
Single sentence paragraphs, in fact, are increasingly becoming much more common (this one for example!)
Shorter paragraphs are even more important on mobile, as people tend to find reading more stressful on a small screen.
So avoid making one of the common blog design mistakes of The Wall of Text!
Did you know that people's attention spans today are now shorter than that of the average ill-focused goldfish? - Here are 9 blog design mistakes to avoid...Click To Tweet
2. Not Optimized For Mobile
With an ever-increasing percentage of your readers using mobile devices such as smartphones and tablets, you want to ensure that your blog is optimized to look great as well as run fast on them.
As you can see from this Google Analytics snapshot just over half of my traffic is mobile or tablet, while other bloggers report numbers up to 70% of their traffic on those devices.
The percentage using mobile is only forecast to increase in the next few years, with the numbers using the internet likely increasing from around 3.5 billion to close to 7 billion.
On my own blog I use (and recommend) the StudioPress ‘Genesis Framework‘ which is very popular with bloggers and is well optimized for mobile.
With so many of your readers using mobile devices, you’ll want to continually be confirming that your speed and readability is excellent on them.
You can use Pingdom.com to test your website’s speed.
If you’re using Pinterest make sure that your pins are easily readable (a common error – many aren’t!)
Best to stick with large, easily readable fonts (use script sparingly) and bright colors for graphics.
On mobile, you only have a few seconds at most for your pin to make an impression so it needs to stand out.
3. Choosing an Inferior Hosting Service
If monetizing your blog either now or sometime in the future is your aim, you should definitely ensure that you’re self-hosted, as opposed to going with a free website.
The primary reasons for this are that you want your blog to be flexible enough to be able to evolve along with your changing blogging needs, and you also want your blog to be taken seriously – by both search engines and readers.
One obvious method of finding a good hosting service, of course, is to simply Google reviews on the topic, but you should be careful whose advice you take when you do so.
The reason for this is that some inferior hosting companies are offering substantial affiliate fees to encourage bloggers to write glowing reviews about them, so be warned!
One company, in particular, BlueHost, has become rather notorious in this regard, with even some prominent bloggers regularly praising them on their blogs (with prominent affiliate links to BlueHost of course.)
Regular complaints about poor service and site speeds “slow as molasses” tell a different story, however.
My own personal choice for my latest website (after much research and advice from more experienced bloggers) was SiteGround.
SiteGround is better than other popular hosts.
Thus far I’ve only had excellent service and great loading speeds with them.
4. Not Including Images
Omitting images from your blog is one of the blog design mistakes that seem to be becoming less common, as bloggers continue to get feedback from their viewers that they want and expect some form of visual media in a blog post.
Images in your blog posts help to:
- Break up the text
- Get a reader’s attention before reading the text
- Give the reader’s eyes a break
- Generate more engagement with readers
Be sure to optimize your images as large images can slow down your loading speed. Smush is an excellent WordPress plugin for this, allowing you to automatically optimize your images without losing image quality.
You should be careful not to use copyrighted images as some bloggers have been sued for this in recent times, with lawsuits costing them many thousands of dollars. My current favorite site for public domain images is Pexels.com, with other popular sites being Flickr and Pixabay.
More on including images in your blog posts here.
5. Social Share Buttons Are Missing Or Invisible
If you want people to share your posts, the easier you make it for them the more likely they are to do so!
There are plenty of good social share plugins available – I personally use and recommend Social Warfare.
Apart from looking nice and colorful, they also display a count of how many times a post has been shared to each site.
I’ve set Social Warfare to clearly display its buttons at the top and bottom of every post – you don’t want to have tiny ones or just hide them right down in the footer as I’ve seen on a few sites. The more obvious they are the more they’ll be used!
If you shell out $29 for Social Warfare Pro you can also get a Twitter count (not available with most free plugins) and features such as Twitter Cards, which allow you to make much better looking (and more clickable) tweets.
This is more than just a cosmetic feature – clicking anywhere on the picture, heading or text will take you to the post, whereas with a normal Tweet a reader has to hunt for an often difficult-to-find URL.
6. Lack of Whitespace
Whitespace sometimes referred to as negative space, is simply the absence of text or graphics within a blog or design.
The blank space doesn’t have to be white–it can be any color so long as it’s free of text or images.
The idea behind whitespace is to improve readability and the overall user experience by removing clutter and making your layout easier on the reader’s eyes.
Lots of whitespace on a page creates a cleaner, more sophisticated impression that helps to guide readers to the more important and interesting elements.
Sometimes, less is more.
7. Not Including Related Posts
There’s a good chance you’ll lose your reader once he or she reaches the end of your post and finds nothing of interest to click on.
This is where a good ‘related posts’ (or ‘recent posts’ as on InfoBunny) plugin can earn its keep, displaying a selection of relevant or interesting posts to tempt the reader into clicking on and reading a new post.
Such a plugin also helps with the ‘stickiness of your website, giving you longer average browsing times, more page views, and a lower overall ‘bounce rate’.
So don’t make the blog design mistake of neglecting to put more new articles in front of your readers–install a related posts plugin and encourage them to stay awhile longer instead.
8. Poor Spelling & Grammar
Not strictly a ‘blog design’ mistake but still a very important part of your actual blog, since nothing can turn a reader off faster than a post infested with spelling and grammar mistakes.
It’s also a simple matter of credibility – who’s going to trust or care about the opinion of someone who’s visibly demonstrating that they haven’t mastered the basics of the English language?
You’re also likely to cost yourself sponsored posts and other brand opportunities since PR and marketing people are very picky when it comes to writing.
If your writing isn’t top-notch then they’ll probably just pass you over and you’ll never even know about it.
So once you’ve completed a post carefully review it one word at a time, and if you still find errors slipping through you can use programs like Grammarly to aid you, or consider hiring the services of an editor if your budget will stretch that far.
9. Insufficient Internal Linking
Internal links are simply hyperlinks that point to another page on a blog or website.
They’re great for SEO as well as improving the ranking power and page authority of your website, and help spread ‘link equity (ranking power) around the site.
Internal links also encourage readers to stay on your site longer browsing other posts that you’ve linked to.
By directing readers to more important pages on your blog you also assist them in navigating your site.
You should visualize your website as a pyramid with the most important content at the top.
Those articles are your cornerstone content.
You want to have lots of links to that content from other related pages in the pyramid, which transfers link value to those more important pages.
You should also link from the top pages in the pyramid to lower pages with relevant content.
This demonstrates to Google which pages contain content on similar topics.
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Your Turn
What blog design mistakes did I leave out?
Let me know in the comments.
Regards
Justin
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His blog WordsByJustin.com is aimed at sharing his knowledge on all things blogging related.
- 9 Blog Design Mistakes to Avoid - July 6, 2018
Dexter Roona
Very useful article. Yes everyone scans and most how a very low attention span.
Have you come across “Bucket Brigades” it is where you add very short scannable lines to lead the reader on to keep them on the page. They are bold so easily picked up on the initial scan 😉
Examples
“Here is the answer”
“Keep reading for the answer”
Dexter Roona recently posted…Keyword Anticipation Vs Keyword Research. How can it boost your SEO [Guide]
Justin Penrose
Thanks for the invite to guest post here Dexter! (And for your recent excellent guest post on WordsByJustin.com).
Yes I’m familiar with ‘bucket brigades’ – Brian Dean of Backlinko is the expert on those I gather. A good copywriting tactic which all bloggers would probably do well to master 🙂
Btw your CommentLuv doesn’t Luv me: cURL error 6: Could not resolve: http (Domain name not found)
(Does CommentLuv work for anyone? It seems to be buggy on all sites I’ve seen it on.) And don’t get me started on Captcha…
Dexter Roona
Both seem to work fine for me.
Justin Penrose
Commentluv has major probs with https I gather: https://www.adrianjock.com/commentluv-fix-https-errors/
I don’t think they’ve updated in a long time.
Re Captcha it works – I just find it very annoying 🙂 Yours starts showing a bunch of new pictures if I pause typing for more than 10 secs.
Justin Penrose
Feel free to tell me anything that you think sucks about my site by the way Dexter – I can’t improve it without negative feedback 🙂
Dexter Roona
I think CommentLuv is a great fit for comments as I just don’t think the standard wp comments are exciting enough. And I hate FB comments even more. There was a plugin that I used to use that was great that allowed you to select the comment type, you could switch to FB or Google Plus or just use WP, but like CommentLuv the developer didn’t show it any love, probably because it just took too much to make all 3 platforms happy.
I do like gravatar but from what I remember is that it is site based so your name link, links to a Gravatar page. I’m not keen on building a Gravatar page I prefer a link o my site for clickthrough traffic and I prefer the latest post link even more, just like CommentLuv offers.
One point I would add to your section on Images is that I think it is the best practice to set an image size that you stick to and that if you accept guest posts then the guest authors then also use the same sizes.
Just so everything looks the same and for page load times.
Justin Penrose
Sounds like you’ve tried a few different comment plugins there Dexter – how long have you been blogging for btw? I’ve only been taking it more seriously for about six months now myself with my latest blog, which uses WPDISCUZ for comments.
Standardizing image sizes sounds like a good idea – I’ve been a bit careless about that myself; not sure if it’s been slowing loading speeds (I use Smush too) but reducing image size sounds a good idea anyhoo.
Janice Wald
Hi Dexter,
No suggestions here. Honestly, I thought all your tips were spot on! New bloggers should read this! A future guide? =) Good job with this.
Janice
Dexter Roona
Not mine, Justin’s 😉
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Justin Penrose
Hey Janice,
Yes I’ll take responsibility – just another one of Dexter’s guest posters 🙂
Thanks for your comments! – actually I’m thinking of combining some posts
like this and making an ebook sometime, maybe as a lead magnet.
Justin
(Dexter – Captcha has now verified me about 12 times while typing two replies; Kill it with fire!)
Dexter Roona
Are you a killer bot? 😉
Justin Penrose
I’ll have to check with Tyrell Corp and get back to you on that 😉
I notice btw that when I logout from your site that I get the pic of my happy smiling
face back in, and a few less assaults by Captcha (only checked my robotic status four times this time.)
Lisa P. Sicard
Great tips Justin! My big pet peeve is posts that I cannot share easily that show @shareaholic , etc and not the bloggers username.
I would agree that white space and having images makes it so much easier to read a blog post than a wall of text. Love that saying too btw!
One other thing I would add is to not just write copy to reach a certain word count or using the same words over and over again. It can get annoying as one is reading the post.
Enjoy the rest of your weekend!
Dexter Roona
Social Warfare is a great option for sharing from a blog. I particularly like that it is lightweight and still looks great and that you can add Tweet This share options into the body of your article without the need for another plugin.
It is one of the few plugins that I may buy the premium version because having share counts for Twitter is a good option, saying that there are only certain sites that allow share counts, Google plus for example no longer supports them so you can never really get a true total share count.
Does anyone know if it is a one time upgrade or a yearly
Dexter Roona recently posted…Guest blogging opportunities – Become an author and contributor – Your Guide
Lisa P. Sicard
That is the one I use Dexter – social warfare! It’s a great. They do upgrade the plugin often if you have the paid premium version which I do. You pay yearly. I believe I pay $19 for it. Well worth it!
Lisa P. Sicard recently posted…Is Your Blog Summer-Proof & Why Does Web Traffic Tend to Drop?
Dexter Roona
That doesn’t seem to bad. That is the price point that Yoast SEO Premium should be at.
Justin Penrose
Hi Lisa,
Thanks for your comments and feedback! You’re right that a blogger writing for SEO or wordcount can be annoying. Re wordcount do you know if comments add to the total post wordcount? I think they do but not sure.
Re Social Warfare Pro I think it’s $29 now – I upgraded mainly for the Twitter cards option and the Twitter wordcount, though Dexter gets Twitter cards without it I see.
Lisa P. Sicard
Hi Justin, comments are not counted in word count 🙁
I wish!
You can do the Twittercards yourself I believe with a little coding. I’ve had them for years since they first came out. I love the social share count with Social Warfare Pro and the ease of use.
Dexter Roona
Are Twitter cards not also part of the Social Preview feature on Yoast SEO?
Dexter Roona recently posted…Social Media Monitoring Apps – Could They Help Create A More Productive And Happier You?
Lisa P. Sicard
I don’t believe so but they (Twitter cards) are easy to set up with Yoast SEO premium if you don’t already have them.
Justin Penrose
Yes you want the Twitter Cards enabled especially for sharing with VCB – much likelier to get clickthroughs if people only have to click on the text or image to go to your post, rather than hunt for that tiny little URL. Not too many seem to be doing that though – a big mistake I think!
Justin Penrose
Thanks for that Lisa – a couple of relevant posts on comments and SEO (with Harsh Agrawal pointing out a big problem with CommentLuv btw): https://www.shoutmeloud.com/blog-comments-effect-search-engine-ranking.html
http://www.thesempost.com/comments-good-for-google-seo/
Dexter Roona
I would dispute some of what is said here about CommentLuv.
My experience tells me that CommentLuv doesn’t significantly boost comment totals.
I do get one or two broken links but no more than you get from a commentator just adding their site link as part of a regular Facebook comment.
You do get the odd non related link but if the comment is good who cares it is nofollow by default so discounted by search.
As long as you moderate your comments, correct any broken links that arise I don’t see any problems.
Dexter Roona recently posted…Social Media Monitoring Apps – Could They Help Create A More Productive And Happier You?
Justin Penrose
That might be true, but isn’t it’s main benefit supposed to be letting people add links? It doesn’t work for me, and I only see the occasional person with a link (not sure how it worked for Lisa since I’m told it doesn’t support SSL sites.)
I read that the programmer stopped supporting it about two years ago for health reasons, so the bugs will only get worse. And if you switch your site to https reviewers say it’ll stop working altogether.
Dexter Roona
The premise is to reward good comments with a link to a commenter’s post, I see it a continuing the flow of information and as long as you moderate your comments I don’t see a problem especially as you can nofollow them.
You are absolutely right though it is buggy now and I am going to have to change it soon as I am moving to https.
I did have an idea though if any developers are watching.
A comment plugin that is integrated into bbpress so effectively the comments thread becomes a forum thread.
Dexter Roona recently posted…My Twitter Mentions Technique
Justin Penrose
Yes I agree the premise is great – sadly the plugin itself is old and broken. Is it possible to keep your comments if you switch to a new system btw?
Dexter Roona
I doubt it.
Dexter Roona
This conversation has inspired a new article that will be coming soon… STAY TUNED! 😉
Dexter Roona recently posted…9 Blog Design Mistakes to Avoid in 2018
Moss Clement
Great Post, Justin. It is goof to avoid these mistakes to help improve your blog traction. For example, mobile internet users recently overtook desktop users, couple with the fact that Google has rolled out mobile-first indexing strategy, meaning that Google has made mobile version its primary indexing version over desktop. As a result, if you are not optimizing for mobile you’re loosing traction and money.
Dexter Roona
I just had a look at the Yoast settings for the free version and it seems you can add Twitter Card meta data as well with the Free Verison
“Enable this feature if you want Twitter to display a preview with images and a text excerpt when a link to your site is shared”
Dexter Roona recently posted…WordPress Page Builders – All you need to know [Guide]
Justin Penrose
Hi Moss,
Thanks! Yes optimizing for mobile is no longer optional in 2018 with over 50% of your visitors using it.
Nancy E. Head
My tech guy just switched me over to Groundsite. Glad to hear you recommend them too. So far, I’m very pleased with the improved site!
Dexter Roona
You mean Siteground? 😉
Dexter Roona recently posted…Yoast SEO issue – Are you affected by this SEO problem?
Sazia Kazia
Hi, Great post Justin sir, and Dexter Roona, These are all good points necessary to follow for blogging. Thanks for https://infobunny.com/guest-blogging-opportunities-guide?amp such informative post.
Dexter Roona
Thanks, Sazia, glad you had some takeaways. Will you be implementing them into future posts?
Navin Rao
Hi Justin and Dexter,
Great tips to make better blog visibility. I too believe a blog should be designed well. It’s being quite common these days, people are skimming the post instead going through completely. That makes it more challenging for the webmasters to keep them stick with their website. The tips shared would certainly work great to avoid the bounce rates.
Thanks, have a great day!
Navin Rao recently posted…Ultra Light Weight and SEO Optimized WordPress Themes for Blogging
Justin Penrose
Thanks Navin, yes skimming is rife everywhere with the plethora of choices available to a reader today, esp. when using smartphones. That’s why a great title is vital as well.
brain waves
hey,
it’s a great article for blog visitors,
thank you for sharing,
keep it up
Bill Fonda
There have been times I’ve had ideas for blog posts but not written them because I could not come up with any ideas for images.
Dexter Roona
Just write them is my advice and have them in the bank as draft posts. You never know you might get some image inspiration a bit later on and you will be ready to go.
Kathryn Maclean
Hi Justine and Dexter,
The only problem I saw was saying that suggesting Smush for slowing downloading speed. I had a horrible time with that plug-in. It messed up my site for about a week until Siteground could help me find the problem. I use something else to optimize my images before using them. Social Warfare is great. All things mentioned where right on in this article. Will share it.
Justin Penrose
Hi Kathryn,
Sorry you had problems with Smush! Usually it gets great reviews. Did Siteground find out why it wasn’t working properly?
Justin
Dexter Roona
Hi Kathryn, you don’t even need a plugin to optimize your image files. There are plenty of online sites that can help you.
TinyPNG is one that is popular > https://tinypng.com/
Dexter Roona recently posted…My Twitter Mentions Technique
Nancy E. Head
Writing for a newspaper helped me understand that large blocks of text are too overwhelming for people who feel a time crunch (all of us today). Small paragraphs are so important.
Like this one.
Thanks!
Dexter Roona
I have been saying this for as long as I have been blogging. Think of your page as a newspaper article
You need
1/ Headline
2/ Sub-headlines
3/ Short paragraphs for readability
4/ Images
And you will be well on your way to creating great readable content.
Dexter Roona recently posted…My Twitter Mentions Technique
Dailycatchon
Thanks for sharing the awesome post, mandatory for bloggers to avoid mistakes in 2018
Lesly Federici
Hi Justin and Dexter,
I enjoyed your post. Lots of useful tips and discussion. It’s amazing how short attention span has gotten so having more white space than not makes reading so much more comfortable.
Dexter Roona
Indeed it was because of this post that I decided to narrow my site width so that the sentences were not so wide and easier to follow.
Alpha Assignment Help
Great work done by you .Informative and problem-solving content that users can easily digest can work really great for almost all types of blogs. When a user find something informative on a blog, he/she is more likely to come back again in future to get something valuable from your side.
Tarun Nagar
Very informative blog and you guys cover all the major mistakes especially include images in the blog. As we all know a relevant image worth a thousand words, hire a website designer who knows how to use relevant images and where to use in a blog.
Incipient Info
These tell it all, Dexter Roona. I hope every blogger see this. Nobody wants their effort to die.
Jatin Nahar
When anyone is creating a blog for there-self they need to follow the above-described tips. Blog and web designer especially should aware of these tips. Very useful article I have ever seen. Thanks for your efforts.
Dexter Roona
Justin did a great job with this article.
Alpha Assignment Help
Great work done by you .Informative and problem-solving content that users can easily digest can work really great for almost all types of blogs. When a user find something informative on a blog, he/she is more likely to come back again in future to get something valuable from your side.
findthelocalss
Thanks for your nice post really this post is very helpful please keep it up your writing.
Alaine Michaels
Mobile optimization is a MUST. Google is going toward that way and voice search and if your website is not mobile-friendly, don’t expect to be ranked very high in Google.
john daniel
Many thanks for your advice, I am sure many people have found great value and help from your blog. Very informative post for the education lovers
Neeraj
Well written, informative and useful information for the website. I have used a few and looking forward to implement others as well.
John
I am sure, this advice will definitely help bloggers and first-time starters in the web world.
Nikita
For me the most important aspect is the mobile responsiveness and the image optimization. Others are important as well, but i have already done those.
Em @ Ruislip Lido
Ah, great stuff! I think we will have to use this as a blueprint to design our blog! It all makes good, logical sense, but it’s helpful to have it all laid out in this way 🙂
Dexter Roona
Yes this is a very solid guide to blog designing.
YellowRoad Designs
Thanks for this, some really useful tips much appreciated. Gonna share this with the team on monday! Cheers
Dexter Roona
Thanks appreciate that.
Prateek Sharma
While there’s a considerable measure a business may experience when attempting to fabricate a brand over internet-based life, there may be minor oversights that could bring down the objectives. While every one us commits errors (that is the thing that makes us human!), more often than not, a couple of minor ones are excused by our gathering of people (all things considered! we’ve all been there).
Prateek Sharma recently posted…11 Efficient Ways on How to Market a Beverage & Food Product
Assignment Help
Informative and problem-solving content that users can easily digest can work for all types of blogs. When a user finds something informative on a blog, he/she is more likely to come back from your side.
Rashel Ahmed
Awesome post. very good article about blog design.
SEO Services in Gurgaon
This is such a good knowledge of the topic. Thanks for sharing this useful info.
Regex SEO
Totally agree, especially to the second point. Indeed, websites must be mobile-friendly. If your website cannot be viewed on the phone properly, you lose lots of traffic.
Dubai Design Week
Incredible Post, Justin. It is a goof to dodge these slip-ups to help enhance your blog footing. For instance, portable web clients as of late surpassed work area clients, coupled with the way that Google has taken off versatile first ordering procedure, implying that Google has made portable form its essential ordering adaptation over the work area. Subsequently, on the off chance that you are not improving for portable, you’re losing footing and cash.
Jacob
Design Means only the features of shape, pattern or composition of line or color applied to an article in 2D or 3D format by any manual or mechanical process which can be judged by eyes.The application for design can be made by any person who claims to be a proprietor of new or original design can be made to the Controller. An application shall be made in a prescribed format and shall be accompanied by four copies of representation of the design and prescribed fee.
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Nihal Singh
Great Post, Justin. It is good to avoid these mistakes to help improve your blog traction. When a user finds something informative on a blog, he/she is more likely to come back from your side.
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office workstation
Thanks for sharing such a nice article,Your article teach me more things about design
Rajesh Kaur
Wow, It’s amazing! Things are great and easy with your valuable tips about avoiding the mistakes of BLOG DESIGN.
Keep it up dear. A regular reader of ur blogs, best wishes!
Rajesh Kaur recently posted…How to use social media platforms for business? & What’s the best?
Jack Marry
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shaun park
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shaun park
Your blogs are amazing and I am glad to read them. Thanks for sharing such useful info with us. I wanna saw your post very interesting post. This is really helpful post and very educational there is no doubt it.
Anh Khoa
Hey, It’s a great article for blog visitors,
Thank you for your post and sharinng. Keep it up
Mansoor Bhanpurawala
I had read your article twice. Even though I have been blogging for four years, & a total of 7 years for experience. I can still benefit from your excellent post.
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hadi
Design Means only the features of shape, pattern or composition of line or colour applied to an article in 2D or 3D format by any manual or mechanical process which can be judged by eyes. The application for design can be made by any person who claims to be a proprietor of new or original design can be made to the Controller. An application shall be made in a prescribed format and shall be accompanied by four copies of representation of the design and prescribed fee.
LeMitri's
All the tips here are really useful and informative. Bloggers want to get success but without proper knowledge, they will not succeed. Your tips will help to reach the goal of success. Thanks for your interesting article.
Bhawna
Great blog. I was just searching for this topic and found this blog. I really liked it. Very informative and useful blog. Thanks for sharing such wonderful tips with us. Great help.