So clickable links on Instagram. How do you add them? is it even possible to do?
Well, you can add a profile/bio link to your Instagram account and I will show you how to do that a bit later. And you can now add a link to any Stories that you create if you can first meet a few qualifiers to do so.
But what about links in your regular posts, can you do that?
I’m sorry to say that it is not possible to create clickable links on Instagram posts. But I have come up with a really unique way to add a clickable link of sorts that drives visitors to your bio link.
You don’t have to sign up for another service or site. There are no apps to install. And there are certainly no monthly fees involved with my workaround.
And in my opinion, it is just about as near to giving you what you want and you never have to leave Instagram. In fact, there are some really cool branding reasons for adopting my clickable links on Instagram fix.
So let’s get down to it and tell you what you need to know.
So the question, “How do I add clickable links on Instagram?”
One of the limitations of marketing on Instagram is the absence of clickable links in posts. You are allowed to add one clickable link to your profile page along with 150 character description but you cannot add clickable links to Instagram posts and unfortunately, I can’t change that. But I can offer you a great Instagram trick and work around that is the next best thing to having clickable links on Instagram.
Before I show you how this Instagram clickable links trick works, it is good to note a few other things that will help your click-through rate to your site or opportunity.
3 Instagram Tips To Get Followers To Click Your Profile Link
- Make sure that you add your opportunity or site link to your profile page as well as a 150 character description. If you are a blogger then a very good strategy would be to use a customised Bitly link that you can swap in and out as your site updates with new content to highlight the changes. You can also then take advantage of Bitly’s analytics tools to track how you are doing and see who is viewing your content and when.
- Add a text hyperlink to your images. Simply edit your pics and add a link to the pic in text form that viewers can then copy into the address bar. This will help with branding especially if you add a cool logo or watermark. It also helps to stop other members from stealing your images.
- Refer your Instagram followers to your bio/profile link with a call to action like, “for more information on this opportunity click the link on our bio” or “Click the link in my bio to visit my site” something along those lines
How To Add Clickable Links On Instagram
So I have a very cool Instagram trick or hack if you like to get more clicks to your profile link to get views to your site or business or whatever your profile link, links to. It doesn’t fix the clickable links problem but it is the best workaround out there. So here is what you need to do.
To add clickable links on Instagram you need create a second Instagram account under a new email. Think of this new account as a capture page or a splash page. A page that promotes what you are selling, it links to where you ultimately want your followers to visit.
The username you use for the second account becomes the clickable link because usernames are clickable 😉
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Here is an example of how it works
I am currently promoting The8App and so have created a second Instagram Account with the username @HowTo8App.
Usernames on Instagram posts are clickable so when I make a post on my main Dexterroona Instagram account to promote The8App all I have to do is write a call to action and add the second profile username into the post and it is a clickable link to the second account.
Take a look at the screen capture above. I have created a graphic about how all social media users have helped build a Trillion Dollar Social Media industry that only a few companies benefit from.
And how the members of these sites should be rewarded for the content that they produce.
Then in the post text, I have added a call to action to join us on The8App. I have then added the second profile username (the clickable Instagram link) that clicks through to the HowTo8App Instagram page.
This then links through to my HowTo8App site where you can find out everything you need to know about the incredible 8App as shown in the screen capture below.
So that is how you make clickable links on Instagram.
Let me know what you think of this Instagram hack, you can share and comment below 😉
Reasons for using my Clickable Links on Instagram method
So the fix that I have come up with is not ideal because what we really want is to have Instagram posts with links that take us to where we want people to go. What we actually have is a link in the form of a second account that gives the relevant information that the visitor wants in splash page form with a bio link that goes to the product or site etc.
This method gives the visitor an extra step to find your bio link. That is really the only negative. And there are more positives to using this trick than negatives.
1/ If you are a business selling products then rather than having one page with one profile link you can set up a page per product. If you then use a bit.ly link you can give the link a profile page a call to action title that tells the visitor what they need to do. Then when they click that profile link they go to a page just about that product which then clicks through to that product. You can do this multiple times. And each bit.ly link also carries some great analytics you can explore.
2/ Cross promotion. You can then if you wish to recommend and promote products from the range from any account you make. Just add a great call to action like, “if you like this version then be sure to check out its big brother here” and then you add the product username
3/ Branding is big on Instagram and this method of adding links to posts boosts branding. As mentioned, you have the ability to cross-promote which brings more clicks and traffic to your site and more awareness of the brand especially if your images carry a brand logo or something that ties all the accounts in.
4/ A big boost in followers. You’re going to get followers to the product accounts and a big boost to the parent accounts followers total.
All of this and you never have to leave Instagram 😉
How to add a profile link to Instagram
So this is dead easy. Here is how it is done. It takes just 3 easy steps to add a link to your Instagram profile.
- Go to your Instagram profile and click Edit Profile
- Add in your site link into the website box
- Click Submit and you are done
Take a look at the screen capture below for a visual guide to the 3 easy steps.
Can you add clickable links to Instagram Stories
You can add a clickable link to the stories that you create but there are a few qualifiers for you to do this.
1/ You need to be a verified Instagram member and hold the coveted green tick of power
2/ You need to have a business account with 10,000 or more followers
You need to be in the in crowd to be verified so that is out of the question unless you are a celeb or a sportsman or an actor or just someone in the public eye in some way. So if you do want to add clickable links to your Instagram Stories then you will need to convert your account to a business account unless you have already done so.
Here are the steps to covert your account
Convert to a Business Profile:
- Go to your profile and tap the settings symbol
- Tap Switch to Business Profile.
- Tap Switch to Business Profile and select the Facebook Page you’d like to associate with your Business Profile on Instagram with.
- Make sure your profile is set to Public. Private accounts can’t switch to Business Accounts.
- On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.
How to add clickable links to Instagram Stories
So here is how it is done.
1/ Tap the camera icon to start your story. Take your photo or shoot a video or swipe up to select an image or video from your camera roll. If you select an image or video it has to be no longer than 24 hours since you created the visual to qualify to be used for a story.
2/ Click on the Link Icon the icon that looks like a chain link. This icon only appears if you have more than 10000 followers to your business account. Add the URL of the link that you would like to add.
Click on done when you have added your URL.
3/ Add a call to action.
Before tapping on the “add your story” icon, make sure to edit your story first, and add a call to action.
If you added a clickable link to a photo, it will be visible on the screen for a second before the next story appears. The clickable link is not obvious. A small “see more” text link shows and it is easy to miss so make sure that your audience knows to swipe up to visit your site.
So your call to action must say something like “swipe up to see our latest product range” or something like that and I would go as far as to arrow the link, actually point to it so that it is 100% clear.
4/ Add your content to the story and you are done.
Clickable links on Instagram – Takeaways
The question that I find myself asking is this. Is all the effort that you put into just getting a simple clickable link worth your time and effort?
I’m afraid the jury is out from where I sit, though I do know that everyone wants to be able to use links on Instagram. If I had a business that was selling cool products then this is a method I would definitely adopt. Running multiple pages for different products just makes sense to increase brand awareness and for cross-promotion reasons.
The addition of links to stories is welcomed but I still question why they have added this feature. They are clearly against links. Have they now allowed links in stories to boost their popularity, to actually get more users and businesses using and adopting stories? Probably yes (my opinion).
But it is so time-consuming to add links to stories because if you are doing it right you have to add that call to action to maximise clicks. You can’t just add the link and expect results because it is just not obvious there is a link there anyway. And it is all very cumbersome on a mobile to edit images and add text etc to create that your call to action.
In this case, my Clickable Links on Instagram hack is a better option than adding a real link to a story in my opinion.
Perhaps you should adopt both methods.
That’s all for now.
I hope I have gone some way to helping you get that clickable link that would help your Instagram marketing
Let me know what you think about my clickable links trick to get links to posts in the comments section below.
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