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Google, it’s all about Trust – TrustRank

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In this new Infobunny article, we are talking about Google’s TrustRank and asking the question “Does Google trust your site?” 

Let’s get started!

Does Google Trust Your Site - Build your TrustRank

Does Google Trust Your Site? If not then you need to build your TrustRank

I used to check the search results and bang my head against the wall wondering why my site was not ranking.

My articles were well written and the on-page SEO was just about perfect and yet I was still not showing or at least not where I thought I should be in the SERPS.

In fact, there were lots of articles higher than mine that when I looked into it were not really SEO optimized at all yet they were beating me hands down.

And the reason this was happening was TrustRank. Google trusted these other sites above my own.

When Google trusts what you do you are pretty much bulletproof.

If your Trust Rank is low and you make a mistake they take you down big time. You see SEO is great but without TrustRank, on your side, the only competitors you beat are those who are not trusted.

Look at the big sites like Huffington Post who in this article talk about Ways to improve your site rankings.

Huff Post has multiple authors, none of these guys are really SEO experts they don’t optimize their posts other than doing the basics yet they rank instantly almost always on page one because they are trusted.

So imagine what you could achieve if you did know a few SEO Tricks and the BIG G trusted your site and what you do.


How to build your TrustRank
TrustRank is Google’s way of combating web spam.

The Boring Pages – Does your site have these pages?

Does your site have an About Me page, a Privacy Policy, Terms of Service (where required), and a Site Disclaimer?

Are your Contact details on your site?. Google looks for these pages.

They may be boring pages but Google knows that spammers couldn’t care less about these pages and so don’t create them.

Create these pages if you haven’t already.

There are lots of resources online that will help you like the Free Privacy Policy Generator and you can also check out The TermsFeed Privacy Policy Generator or the Termly Privacy Policy Generator.

Termly also has a very handy terms of service generator, you can visit it here – Termly Terms and Conditions Generator.

It should also be noted that Google Adsense Publishers are required to have a Privacy Policy on their websites.

So make sure that you create all the pages listed above.

Linking Out

How to build your TRUSTRANK - Linking out
Linking out is a huge TrustRank signal because it continues the flow of information

Google is all about the user’s experience.

They want you to find the most relevant information that covers what you are searching for.

Linking out is a huge TrustRank signal because it continues the flow of information.

Linking out to a trusted site turns your website into a resource.

Visitors can find relevant information to other sources and not dead ends Spammers don’t link out in this way they are all about keeping you on the page keeping the link juice.

Linking out to News sites is a very good idea as these are some of the most trusted sites on the web.

And using this link strategy enhances your chances of getting backlinks from trusted sites.

These are the holy grail of backlinks and will really build your TrustRank

Social Engagement

You need to be active in all forms of social media.

Set your social pages up so that they follow your brand. Use the same logo and headers from your site where applicable.

Use your profile link to link to your site’s home page.

You want there to be no doubt that these social channels reflect your site.

Be active, active in sharing your posts and commenting on relevant topics. Social engagement generates traffic and that gets Google interested.

Be active, active in sharing your posts and commenting on relevant topics. Social engagement generates traffic and that gets Google interested. Focus on quality posts.

Time spent on one or two great posts is time well spent instead of creating many posts at the same time. As always quality wins the day.

Of course, if you don’t have a big following or you’re channels are new it can be tough to get the social engagement you are looking for. I recommend that you head off to Quora and make a page.

Quora is a Question and Answers website, you can also do a little social blogging there to back up your posts.

Just follow a few members in your niche then pose your question and request answers.

Well-written engaging Quora threads rank exceptionally well on Google.

Social Sharing

You can really turbocharge your social sharing with a Viral Content Bee account here is how it works How To Make Your Blogs Go Viral – Almost

Blog Comments

Comments to your articles are very important.

They show visitors that there is activity on your site, they show visitors that readers are listening to what you say.

Comments add value to articles, often expanding what you have written about with ideas and opinions.

They are also a great way to give specific answers to any questions asked. If you are struggling to get your visitors to comment then just ask them to via your social channels.

If a question is asked on Twitter just reply something like “can you move the question to the comments section of the article so I can give a more expansive reply”

Commenting on other blogs in your niche is a great way to generate comments on your blog. It is also an opportunity to build some backlinks.

But do be careful with the type of links you build.

Far too many bloggers seek out do-follow links because they pass on juice, but these are hard to find so for you to have masses that are not balanced out with no-follow links is a problem for your link profile.

Make everything you do organic and natural. If your not sure what the difference between no follow and do follow links then you can check out my What are no-follow and do-follow links? article.

Keep Your Blog Or Site Updated

I see far too many bloggers create a new article and then that is it. I’m always going back into posts and refreshing them.

The reason for this is just to breathe new life into them and because as time goes by and I get better and better at blogging and have learned more I find that I just have more to say and can expand on the original idea that I have written about.

Be consistent when you post.

Google likes to see consistency so keep bringing them back to see what you have written or changed.

How Long Have You Registered Your Domain For?

If you are going to register your domain for 2 plus years then that tells G that you are sticking around because you have spent the money.

1-year registration tells them that this may be a short-term let and that’s not going to build Trust. Show Google that you are committed to what you have created.

Make Your Whois Public

Be transparent, you have nothing to hide, right?

Private Whois is an option often sold as a protection feature to stop spammers but it is often seen as a red flag.

Guest Posting

Get known for what you do and build your brand. Guest posting is a great way to bring new blood to your site and also to build some relevant links.

Guest blogging is a great way to build new relationships with other bloggers which can lead to new opportunities down the line.

Join the conversation - In this new Infobunny article, we are talking about Google's TrustRank and asking the question 'Does Google trust your site?' Click To Tweet


TrustRank Takeaways

TrustRank is really just Google’s way of combating web spam.

And to comply with all requirements that will help you improve your rankings is really just common sense.

Create those boring pages, the Privacy Policy, the About me page, and the others.

Be transparent. Be authentic, and organic in gaining backlinks.

Create quality, and build your brand. If you follow all the points in this article you really can’t go wrong.

Let me know how you get on if you have any questions leave them in the comments section so we can reach a wider audience.



Trustrank - are you linking out to authority websites?

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TrustRank - Does Google Trust Your Site?
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TrustRank - Does Google Trust Your Site?
TrustRank is Google's way of combating web spam. Here is how to build Trust with Google
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Follow Dexter Roona:
Social Media Expert and Blogger. I love all elements of social media and my InfoBunny Blog is now really just about providing help for those looking to build their Social Media Authority.

16 Responses

  1. Edward Thorpe
    | Reply

    Hi Dexter,

    Good post about catering to Google’s TrustRank requirements.

    I see bloggers who still think linking out to other sites will hurt their SERP’s rankings. Common sense (and Google) says giving visitors what they’re looking for – whether it’s on your site or another, is higher priority than leaving them unsatisfied It’s a concept called customer service, or consultative marketing. Thanks,
    Edward Thorpe recently posted…Stupid People Are Dangerous To Your HealthMy Profile

    • Dexter Roona

      Absolutely Google want us to be an extension of the search, if we don’t have the information the searcher is looking for then we need to move them on and help them find it.

  2. Mandy Allen
    | Reply

    Hi Dexter, very good share. I have all the pages on my site but have recently been writing on a new blogging site and completely forgot about those! Great reminder for me.

    Enjoy the journey!

  3. Janice Wald
    | Reply

    Hi Dexter,
    Great article. I am planning an article about how to make Google happy. I will link to you.

    • Dexter Roona

      That would be great. Let me know when you have and i will do a round of sharing for you to get it seen.

  4. Kathryn Maclean
    | Reply

    Hi Dexter,
    Very informative article . I had not heard the term Trustrank before. The required pages for a blog are well done. Will be sharing this on my main facebook page for others.

  5. Lesly T Federici
    | Reply

    Hey Dexter..
    Very good post .. checking in out and I need to add some info. info,, bookmarked.

  6. Tan Jin Kit
    | Reply

    It is the first time I am hearing about Trust Rank and I want to say thank you for putting out a great article. The other important thing is to always provide value like how you did in this article! Great read. And I came from Viral Content Bee so you know this works! 😀

    • Dexter Roona

      Thanks, that’s great to hear. Are we connected on Facebook?

  7. Anyaogu Ikechukwu
    | Reply

    Thanks for sharing.

    I am just hearing it for the first time

  8. Kishore Mattaparthi
    | Reply

    Nice Info ..Thank you so much

  9. Lisa Sicard
    | Reply

    Hi Dexter, Is there a place to check your score for Trust Rank? I believe being authentic on your content and site as well as links is where it is at today. Thanks for sharing this with us!
    Lisa Sicard recently posted…21 Content Marketing Gadgets of the Trade To Make It EasyMy Profile

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