If you are looking to boost traffic to your site with social media then you can do a lot worse than adopting a pinning for Pinterest traffic strategy as a form of traffic generation.
The question is though, What is the best way to pin to maximize your Pinterest traffic?
Well, let’s start with some basics. And then move into some more advanced pinning strategies.
How do you pin something on Pinterest?
Now I am going to assume that you run your own site or blog and that you are looking to pin your post images to Pinterest and build Pinterest traffic as your visitors then, in turn, share your images and infographics.
Don’t just pin “something” on Pinterest, what is it that you are pinning?
The obvious and most widely used method is to pin to Pinterest using a Pinterest share button.
You can find these share buttons in various forms.
There are Pinterest buttons that appear amongst a group on share buttons.
There are also hover-over pin buttons. When you move your cursor over an image you show a pin button.
You can see this working if you hover over any of this articles images.
And there are pin buttons and Pinterest share options that you can add to your browser.
You just click any of these options and that that is how you pin something to Pinterest. Or as I do use them all
But pinning your own images to Pinterest is only part of a good pin for traffic strategy. It is only part what you should be doing if you are looking to grow Pinterest traffic
Which of these 2 strategies sounds like the best to adopt when pinning images to Pinterest
- You add your images to your blog. They are not named and they carry no description. So when your image is pinned it carries no optimization to help it generate traffic or be found. You are not pinning anything meaningful, you are just pinning something
- You add your images to your blog. They are named with keywords that you want to rank for. You have added a description and maybe even some relevant hashtags. The result of someone clicking pin is an image that not only links back to your site it also carries an indexable description with good keywords that will show up on Google.
Strategy number 2 is clearly the best if you are pinning for Pinterest traffic, repins and to build your Pinterest followers
Pinterest Traffic Tip - Don't just pin something to Pinterest, pin your content with a purpose!Click To Tweet
Don’t just pin something to Pinterest, pin with a purpose.
Add a good keyword based description to your image.
This tells the Pinterest Smart-Feed algorithm what it is looking at.
Google will also recognize what you have done. And depending on the text within your post that surrounds your images will rank them on Google images.
It is all about being clear on what you are pinning.
If you don’t optimize your pins it is not just Pinterest and Google that don’t know what is going on, it is also your image. Yes, your image has a link back for your audience to click. But we want people to follow us and we want re-pins to grow our Pinterest Traffic.
I can’t tell you how many times I have seen a great image that I would like to pin and then seen that it has no information surrounding it so I just move on.
The absence of a good keyword description doesn’t just hurt how Pinterest see your content it hurts how members see your content. It is just not a professional way to pin something to Pinterest
When you optimize the images on your pages you make it super easy for your readers to share for you.
They simply click pin and all the relevant information for the image and site goes to the pinboard they share to.
Your message, your call to action is shared. It is just a smarter way to offer shareable content to your audience.
How do you make your own pin on Pinterest?
This is a question I was asked the other day. I have written it as it was asked, “how do you make your own pin on Pinterest?”
This refers to making manual pins and this is actually something that I do quite a lot.
So you’re probably wondering why I make manual pins when I can just share the images from my posts with just a click and a whole lot less work.
And the simple answer is to further promote my content.
Pinterest images tend to by nature be big and work best in portrait with the optimal size for a pin being 900 x 600 wide.
And because they are so big they tend to slow down your site because the image file size is so big. and as we know a slow site is very bad for SEO and particularly mobile SEO in 2018 with the arrival of Googles Mobile-First Index.
So because of file size and speed issues, you tend to see bloggers having just one big Pinterest image and there is only so many times you can pin the same image so there are some limitations to promoting your images yourself but not if you make some promotion pins
And if you are pinning for Pinterest traffic then you know you should be pinning lots of other members images.
Making new images allows you to pin fresh content in amongst all the repins you make for others.
Pinterest Traffic Tip – Create standalone images on Pinterest to promote your site or blog
All you do is find so free to use images and create manual promotion pins that you upload.
@CarlyStec has a great post on Hubspot offering some great free to use image resources
You then add your post or site link, add in a good long keyword based description and add in some popular relevant hashtags to help your pins visibility within the Smartfeed algorithm.
This is a great way to use Pinterest to drive traffic to your site and gives you more opportunities to go viral on Pinterest than with the regular social share options.
There is another benefit to making manual promotion pins and that is that you can swap them in and out of your site when you make updates.
This is great for your SEO as Google sees the new image as fresh content and likewise your audience.
How to add large Pin images to your site and still keep your site loading fast
We mentioned it earlier in this blog that Pinterest likes large portrait pictures. And having large images on your posts means having large image files and that can seriously slow your site down which is a big no, no for SEO and Google.
There is an adopted method by what I like to call Pinterest Bloggers (those who do well on Pinterest but not so well on Google) where you hide images.
What you do is to add any number of full-size images and then with some code hide them from your visitors.
Add this code before the opening img tag.
<div style = “display:none;”>
When you visitor clicks the pin button they are shown the hidden images to share to their pinboard.
Now I do like this idea in principle because I’m a big fan of creating standalone pins for Pinterest as a strategy to build Pinterest Traffic and grow my Pinterest following. And of course to boost social signals to my site
But it is a really BAD idea for 2 reasons
- Just because the images are hidden it doesn’t mean they are not there. They are still big image files and that will way heavy on your site load
- Google hates hidden content. Hiding content makes Google extremely suspicious of what you are doing. Google have spent their whole existence fighting people who want to game the system. An early method of Black Hat SEO encouraged the use of white text on a white page so that you could stuff keywords and they remained hidden from visitors. I am happy to say that Google is wise to all these underhand tactics and if you use one that they are not you will eventually pick up a penalty. Hiding content is not a good idea and although hiding images and presenting them as options for a Pinterest share may sound like a good idea I firmly believe that you shouldn’t do it. And maybe that is one of the reasons why Pinterest Bloggers do so well on Pinterest and not so well on Google.
How to promote pins on Pinterest
Is there any need to promote pins on Pinterest?
Well, it is a good idea if you have time and it does make perfect sense if you have a good Pinterest traffic generation strategy and are actively pinning for traffic.
Let me give you an example.
Let’s say you create a pin that fits into more than one of your boards.
It is really not a good idea to pin the image on all your related pinboards all in one go otherwise your profile feed will have the same image appearing 3,4 timers maybe even more times in a row and that just looks bad and pretty spammy.
So how do we pin an image more than once without making your profile feed look repetitive and spammy?
Easy you simply pin your image to your chosen board. Then you pin 5-10 related pins from other members.
Then you pin the next image from your post or if you just have one image you pin the initial image again.
Then you pm another 5-10 member pins.
What you are effectively doing is pinning your image multiple times but then removing the repetitive look to your feed.
You are also doing exactly what the Smart Feed algorithm likes by pinning great content, often.
You should be doing this as part of a pin for Pinterest traffic strategy.
The result is your profile looks great and you also shared a whole bunch of related pins that your followers will like bringing in more traffic and more followers.
You are missing an opportunity to grow your site traffic if you just post your own content.
How to get your pins noticed on Pinterest
There is no quick route to get your pins noticed on Pinterest.
You first need to gain some traction with smart feed before anything really happens and that does take time.
Here are some quick tips on how you can get your pins noticed on Pinterest faster and make the smart feed algorithm love you.
Just like with blogging or any form of social media consistency is key. Actively pin daily. Not just your own content but the content of others who are getting results. Align yourself with successful, active pinners.
Concentrate on 10 boards no more. And build those pinboards up with quality pins that you create that are unique, images that you find on other sites and repins of other members images.
Ensure that your boards are optimized and that they have not only a good keyword based description but also a very good keyword based title. You want the Smart Feed to know what your boards are about. Soo help Smart Feed them and the Pinterest members by using good titles and descriptions
Consider using cover images. These are generic images that are used as the lead image on a pinboard. For more information on cover images please refer to my Pinterest Cover Images article.
If you have plans to create big boards then you can implement Pinterest Board Sections. Board sections are simply boards within boards. For example, if you have a Fashion pinboard you could create sections for jackets, shoes, bags etc. Pinterest Board Sections are a great organizing tool.
If you have a blog or site then connect it to Pinterest.
How to pin for Pinterest Traffic – Takeaways
I have to be honest here, I don’t really understand the whole hiding images on your blog idea.
It may seem like a good idea and yes there may well be some benefits.
But I do feel that even if it is working for you now you may just come unstuck a bit further down the road.
A better option for me at least is to keep Google happy.
Not hiding images and this allows me to create great stand-alone images.
I can Pin these directly to Pinterest and just link back. If those images do well they appear on Google Search.
I can then freshen up my post and swap those images in and replace the old ones.
I think it is a very good idea to keep Google happy as part of any pin for Pinterest traffic strategy.
That’s all for now, if you would like any further insights on how to grow your Pinterest Traffic then please refer to my Pinterest Traffic Generation Guide
Do you have any tips and tricks for Pinterest?
Let me know in the comments section below