If you are struggling for traffic on your blog then you are probably making a few blogging mistakes.
Here are 12 of the most common blogging mistakes that new bloggers can make that will seriously impact traffic and the effectiveness of your SEO efforts.
I also offer some very simple solutions to fix these common mistakes that will help you to avoid them
Blogging mistakes – 12 reasons why your blog has no traffic
Your articles are too short
It may sound like a good idea to keep articles short or to split them into parts so that you have more indexed pages and so can gain potentially more views.
But it is a major blogging mistake to avoid. What is the point of having lots of pages indexed on Google that no one ever sees because they don’t rank?
Short content is far less likely to rank than long-form because Google doesn’t just like it loves long-form content.
Ok, so you can drive traffic with social media.
Killer images added to Pinterest will significantly boost traffic to your blog so that is a great strategy.
But why stop there, your driving good traffic, why not drive more? lots more by making your content long-form?
Using Pinterest for traffic generation is a great strategy but if combined with a strategy to really post bigger and so better cover the Google users-intent then you will really see the benefits in the long run.
A 500-word article is never going to beat an article on the same topic that covers the bases and is 2000+ words not unless it is on an authoritative domain.
Not using images
When you start a blog your success depends a lot on the user experience.
Images can help explain, they boost social engagement.
Images are indexed and can rank on Google Images if they are optimized with good keyword descriptions.
The help your readers identify with your content and if nothing else they ease the tension on your reader’s eyes by breaking up the text.
When your content is shared on social media many of the sites that you are shared to will pull up an accompanying image to add alongside your articles snippet.
Not using images within blogs is a big blogging mistake.
With no images added to your content, you limit your traffic generation and it’s more than likely a factor in why your SEO is not working on your site if you are struggling to appear in the SERP’S.
Not optimizing Images
Images are visually appealing but they can also help slow your site load time down.
Compress images that you add to your site so that the file size is much smaller than the original.
Resize your images before your upload and compress them.
You can do this with the help of a plugin if you are on WordPress.
A big image uploaded and just scaled down is still a big image despite the size you make it look.
Resize before you upload and then compress the file size.
No Keyword Research strategy
I was clueless for a long time with keyword research. I found it tedious and boring and complicated.
But then I realized that Keyword Research and SEO is nothing more than an industry.
Something that could be sold to those believing that they needed help.
Keyword research, there are endless tools some good and some not so good. The good ones being, of course, “paid for tools”
Now that is all well and good if you are a business and can write off the costs against tax and so on but the reality is that you just don’t need keyword tools, at least certainly not paid for tools.
Renowned SEO Expert Neil Patel realizes this and so developed UberSuggest his free keyword research tool, and it is very good.
Neil very easily could have charged for this tool but then decided to just give it away and just look at the Alexa Rank of Neil Patel’s site
The upward trend in traffic ties in with the time-scale of the launch of UberSuggest.
Neil is not in the business of selling tools, the value for Neil with UberSuggest is the traffic that it generates and how it has managed to leverage so many bloggers to write reviews and link to him.
That’s organic traffic and organic backlinks at its very best.
All the good keyword tools are normally monthly subscription packages.
But heads up you don’t even need keyword tools when you use Google instead.
Check out my “Never do keyword research again” article to find out how you can leverage Google to find in seconds what your audience is really searching for.
Writing terrible post titles
You have your keyword phrases from your research now you have to work them into your titles.
If you have used Google for your keyword research then you probably already have a good idea of your title.
If you need any further help then refer to “How to write killer blog titles“
Poor SEO Optimization
Bad SEO is not really a blogging mistake it is more a lack of general knowledge.
Like keyword research SEO is something that we are told is difficult and complicated. It is not!
With SEO there is a whole list of optimizations that we are told that Google likes to see. Your keyword in the title and at the start of an article. Implementation of Htags, The addition of rich content and so on and so on.
None of this is hard and there is just no need to employ an SEO expert for your blog unless you are making good money and it is about saving time on your part.
All the information that you need is readily available on the web. Some articles easier to understand than others.
Both are incredibly simple to understand. And both articles rank on page 1 of Google 😉
A lot of bloggers get confused with the term “duplicate content” and they think that it refers to having your content scraped and added to another site, normally without a link back and so appearing as duplicate content.
But this kind of duplicated content is not a problem because Google is very aware of which article is the original and so pays no attention to these duplicates other than to make sure that they don’t rank.
The duplicate content problem refers to content on your own site.
Sometimes you can have content that makes sense to be in 2 different categories the problem being the categories can start to look very similar to each other.
Another problem and probably more of an issue is if your site has author pages.
Let’s say you are the only author on your site.
And every post that you create is shown on the homepage as a snippet with a read more link at the end, You will probably have 5 or 6 of those snippets on the homepage or maybe even more.
Well if you have an authors page then that same content is more than likely appearing in the same form on your author’s page.
It is something that you really need to check
There are also potential duplicate content issues that can impact your SEO with archives, staff pages, tags pages.
The quick fix is to no index them and that is relatively simple if you are using a good SEO plugin like Yoast.
Here is Yoasts take on Duplicate Content and how to fix it.
Your site is not mobile ready
This could be about to become one the biggest blogging mistakes you can make, if not the biggest.
I am not going to go into any great detail with this section other than to say I covered it all in my Mobile SEO Guide that I linked above.
The long and short of it is that Google now has a mobile-first index.
Before when you used to search via a laptop you would see results from desktop/laptop
Now when you search via a laptop you are shown results from your mobile site.
So if you don’t have a mobile-friendly site that is both fast and responsive your going to start to see a decline in rank and traffic
Why has Google made this change? Well because we now make more searches via mobile devices than laptops and desktops.
Poor site design and user experience
This really falls partly into the not mobile ready section of this article.
Because mobile is now the dominant force you have to look good and load fast on mobile devices.
You can have a visually great looking desktop site but how does it translate on mobile?
Let me give you an example:
Do you have share buttons that hover down the site of your screen? If you do and they appear on your mobile site the chances are that they are obscuring your articles and making them harder to read.
Do you have pop-up windows? Everyone hates them and they are hated even more on mobile. In fact, it is now said that they now have a negative effect on your SEO.
Instead of having a timed popup opt-in window go for a static opt-in form at the end of articles or in a side panel.
If your content is good and stacks up you will still get opt-ins.
No social sharing options
You are missing a ton of traffic if you don’t have any social sharing options on your blog and are not social media-ready.
if you are creating and adding images to your content then provide visitors with a way to Pin your image to Pinterest. Allow them to share on Facebook and Twitter.
Leverage your visitor’s social channels.
But as highlighted above be aware of how any share buttons that you add appear on your site, particularly on your mobile site.
If you really want to boost your social shares then check out my ViralContentBee Guide.
Not sharing your own content
Not keeping your social channels updated is one of the big blogging mistakes you can make because social media is about as close as instant traffic as you can get.
Notify your followers that you have published new content. You may not be getting a lot of traffic from some of your channels but you never know when one that you add may take off and go viral.
It doesn’t take long to share your content so get it done after you have published and if nothing else help Google find you.
Not updating your content
It is good practice to keep your articles updated.
And not doing so is one of the more common blogging mistakes made.
We tend to just create a new article, publish, do some quick social promotion and then just forget and move onto the next article.
As new information comes out then add in an update. It is a great opportunity to refresh old content and bring it back to life and make it relevant again.
You can then re-share announcing the update and tap into your growing audience.
If you have changed from posting short-form content and now post much more long-form then update shorter posts making them much longer so that Google starts to take them seriously.
If you are a Pinterest user then I advise you make a new image or two for your article that you can then pin or just make standalone images to share that are not even in your article.
Re-invent your content and boost your traffic and rankings.
Blogging mistakes to avoid – 12 reasons why your blog has little or no traffic – Takeaways
We all make blogging mistakes, I still make them today but there are some that just shouldn’t be made and that can easily be avoided even if you are a new blogger.
I have said this time and again that it really does come down to your content and how consistency in doing the right things.
Your content needs to be long-form, something that Google can get its teeth into.
This not only allows you to get some good keyword variations into your article it also makes it much easier to optimize for multiple keywords.
Your SEO needs to be a good standard, if you have read my guides then you know what to do with your optimizations.
And while you wait for the magic to work with Google get active on your social channels.
Pinterest is so good at generating traffic that some Pinterest Bloggers have no strategy outside of what they do on Pinterest.
If only they would add another traffic stream.
That’s all for now!
Do you struggle to generate traffic?
Is your keyword research and SEO no working for you?
Are you struggling to generate traffic with Pinterest?
Have you made any of these blogging mistakes?
Let me know in the comments below.
Thanks in advance for joining the conversation and sharing my post!