Instagram is a social channel that lets it’s members expand their brand through their images. For businesses especially, it’s a way to humanise the brand and bring it to followers. New products can be showcased, sales can be increased, just by sharing images. But the problem with Instagram is that it is incredibly hard to build a big following. Unless you are a known brand or a celebrity or sportsman or woman.
Now you can just go buy yourself a stack of Instagram followers, but these guys are more than likely fake accounts or just low quality members that really won’t help you achieve your goals on Instagram.
In this article i will share with you my basic Instagram followers guide to help you grow your Instagram followers but first a word of warning,,,,,
THIS IS GOING TO TAKE TIME AND EFFORT ON YOUR PART … It is going to take daily, consistent activity around your page and other members.
If your not prepared to put the daily work required then STOP reading now!
How To Grow Your Instagram Followers
Set up your profile
So your Instagram profile, you have to make it look good. Potential followers need to know who you are and what you are about. You have to give them a reason to follow you.
Start by making sure your username recognisable. Profiles that are a business page or an opportunity must sing about what you are offering. If your chosen username is already taken then link the name you use as closely as possible to your preferred name. If you are the brand then use your name and link it to what you do, for example if your name is Izzie Smith and you are a makeup artist then IzzieSmithMakeUp would be a pretty good option for you to use. It says who you are and what you do.
If you have your own site then add the link to your profile for a valuable link back. This is the only opportunity you have to directly send Instagram followers and members to your blog or site. Unfortunately there are no clickable links allowed on Insta posts. However i have come up with a pretty useful How to add clickable links to Instagram Life Hack that you can easily set up in seconds. It wont give you a link back to your site but it will direct members instantly to where you want them to which is an Instagram profile where the direct link is.
When you visit lot’s of profiles on Instagram you come across endless accounts that are private, you just can’t see them unless they follow you. Your profile from day 1 needs to be public because you want to be seen.
Open “Options” and make sure your account is “visible” and not “private”. Next step is to add an avatar, this needs to sit with avatars that you use on other social channels. If you have a logo you use on a Facebook page then use it again on Instagram or use an image that is recognisable as your brand.
Fill out your bio, make the text snappy, you only have limited characters to do this, so make sure it talks about you or the business.
Finally you need to know when someone likes a post or comments so go to “Options” and then “Notifications” and select to receive notifications “From Everyone”
It’s Time To Get Creative
The quality of your posts matter. Instagram is all about the visual so what you create needs to be visually appealing. Brush up on your photography and picture editing skills. There are tons of apps that can help you with this. If you see content that you like and they have done something clever to an image then why not leave them a comment as ask how they did what they did.
You don’t need to be a professional photographer to succeed on Instagram, just create with your mobile phone. Instagram is built on content created by mobile devices, just make your images as good as they can be There are endless blog articles that can guide you on how to take great images with a mobile phone.
Posting on Instagram
Before you can start engaging with other members you need content on your page to make it look full, we need to give the impression that the page is established and active. Now comes the work. You need to workout a posting schedule and post consistently. You need to workout the best times for you to post, here is a great article that i found that will help you workout when you should be active.
Create a catalogue of content to share. You don’t want to share every picture you take straight away, your working on a posting schedule right? File away great content until you need it and use it when it is relevant.
Captions are important
Photos and videos are the jewel of every post you make, but the caption or text snippet added is the message you want to drill home. The caption personalises the content, it talks about you, it humanises the content. It puts a relatable person behind the picture to follow, the likeability factor if you like ;-). This brings you likes and comments and ultimately brings you more followers. Your caption can on occasions be a question to drive reactions, or a call to action.
On Instagram, a hashtag ties the conversations of different users who wouldn’t already be connected into a single stream. If you use relevant hashtags, your posts will get exposure to a wider audience than the people who already follow you or know about your brand. Use hashtags smartly and sparingly. Use tags that are relevant to your niche to attract users interested in you and what you do. Search Instagram tags for your niche. If content comes up that is relevant to what you stand for then those tags are good to use. Once your following grows you can start to use some of your own unique tags, like your brand or your name with the niche.
Engage with users and followers
Now we are all set up it is time to really do what it takes to grow your followers. Instagram is a social site so it really is about engagement and interaction. You have found tags for your posts and no doubt now found members who will be interested in what you do and are offering. It is now about engaging and building relationships and building the “Know Like and Trust Factor”
Your engagement sends notifications to other users. When you like and comment and follow others those members are pinged and notified. This prompts them to then checkout your profile. And of course you now have a professional, active and engaging page.
Everyone on Instagram is looking for exposure. The selfie queen wants their smile to be seen. The personal trainer wants you to see how ripped he or she is so you hire them.
If you are active liking other members posts. Active following other members and you are commenting and engaging then you are the kind of member that every Instagrammer wants. This activity will bring you more likes, more comments and more follows to your page.
So that is it, a basic guide to grow your Instagram followers….
Do you have any tips to add for gaining followers?
Leave a comment below and let us know. And don’t forget to follow me on Instagram
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