If you look at anyone who knows their way around social media you will see a good level of story telling with good use of imagery. An image content strategy is particularly important when using Instagram, Pinterest and The8App. Images really do bring light when there is shade. They grab attention, sell, inform, they connect to followers on an emotional level.
They are incredibly important and must be part of any social media campaign or content marketing strategy.
What Is Content Marketing?
According to the Content Marketing Institute
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you provide truly relevant and useful content to your prospects and customers to help them solve their issues. Or in other words, you lead them to where you want them to be so when they take action it is their idea.
Building Your Content Plan And Image Content Strategy
1/ Put yourself in your Followers shoes
What is it that you like about what you are selling or promoting? It is your challenge to transfer your passion to your content. And that is why an image content strategy is so important as an image can tell the opening story for you.
2/ Build Your Brand
Adding a great picture that tells the story and writing a great marketing call to action is not a content strategy. It becomes a strategy when you post consistently, Each new post lends itself to the last. They relate in some way.When you become consistent in what you do you get known for what you do. And you start to build your personal brand awareness.
If food is your thing then you create great images around food, if it is car post about cars. Don’t mix them up.
If you add text to an image (and that is a very good idea) then choose a font and stick to that font. Make your images recognizable to your followers. Make them professional to attract new followers.
3/ Use Great Images
Just about all of us have access to a mobile phone these days with a camera so it is really easy to create images that you can then use in your Image content strategy. You don’t have to be super good a photography as there are tons of really cool apps and extensions that can take an image and really make it something special that you can use. Instagram and The8App have built in features designed to help you create better content. They even allow you to group images as stories so you can set up a different content marketing campaigns within your accounts. There are also free to use image sites that you can take images from, just be sure to check the terms of each site for what you can and can’t do. Unsplash is a favorite of ours.
If you want to take it to the next level you can, of course, be really strict with your content and create social channels just for products or businesses. But you will need some time management if you do that and a budget to get seen
A good content marketing strategy is a great idea if you are promoting or selling. If you just use social media then it’s good to mix it up there is no need to be so structured although a level of consistency and quality is still very much required. On the Infobunny/Dexterroona pages, you will find that we tend to post about mainly social media news, but we are a keen lover of Tv and Movies so we post about those as well. We do that primarily on The8App and that is because 8App is really our home. When we share to Facebook Twitter and Instagram we very much post to a theme or a strategy. Our image content strategy is very obvious on our Instagram feed.
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