What Is Guest Blogging/Writing? And How To Find Guest Blogging Opportunities
Guest blogging is the writing of articles, blog posts or press releases for other websites.
All websites require original, authentic content which is extremely time-consuming to create.
So guest writing/blogging offers webmasters a great way to add valuable niche content to their site without having to create it and for a contributor creator to gain exposure from a new audience and a backlink or two to their own site
The guest blogger/site owner relationship is very beneficial if both parties have sites or blogs of real relevance to each other.
6 Reasons To Start Guest Blogging in 2018
Here are 6 reasons why you should be looking for guest blogging opportunities within your niche
1/ Become An Authority
Guest writing within your niche allows you to build and establish your authority. You become known as you are seen on different blogs. And this provides you with even more guest blogging opportunities over time.
2/ Social Sharing
Webmasters will often promote an article that you have written for their site via their personal or branded social channels. It really is in their best interests to promote your article as it brings established and new readers to their site. Here at Infobunny we go a step further and will SEO optimize the guest posts that you create so that Google loves you.
3/ Back Linking Opportunities
Backlinks to your site are a big Trustrank measure. Finding good guest blogging opportunities will give you one or two backlinks to your site on any articles you write, depending on the webmaster’s guidelines. These links over time become very valuable and help you rise up the SERPs as Google starts to trust your site.
4/ Become A Better Blogger
Webmasters all have a particular style and look about their sites. Guest writing is a great opportunity to gain new blogging skills, to learn new tricks and just to generally improve your writing.
As you are seen more you are recognized more especially if you have a profile avatar image that carries over to all blogging sites that you write for and your social channels. Guest writing is great for establishing and building your brand.
Guest blogging builds relationships between bloggers and webmasters.
Especially if you’re writing for a blogging community like the Power Affiliate Club.
Power Affiliate Club is now paying their authors. Pac accepts guest posts, you can then move on to become a Pac Author and get paid.
Guest posting on community blogs like Pac Club can very easily lead to other writers taking up guest opportunities on your own blog.
Reasons NOT to start guest blogging and some reasons NOT to accept guest posts
You have to have good reasons to seek out guest blogging opportunities.
Why are you looking to guest post?
If you are looking to create great long-form informative content on another bloggers site related to your niche who is also posting great content then great that’s a good reason to get started.
If however, you are looking just to gain backlinks and build your authority and the content doesn’t really matter then that is a bad reason.
Google has warned in the past about guest blogging saying that those looking to post just for links will be penalized or have the links discounted.
They know full well that some bloggers just post for links and they see this as an attempt to gain better SERPs (search results).
If your intentions are good then I don’t see any problem with guest blogging or accepting guest posts. But the content that you create needs to be as good as the content that you add to your own blog if you, of course, have one.
Length of content matters to Google, they tend to favour articles above 1500 words and really like those topping 2000. Now not every article can sustain such a long post but you will know what works and is ranking when you do your keyword research and you can see how long those ranking posts are. Go longer in word count than those posts ranking do
If you are accepting guest posts then here is my acceptance checklist
1/ How long is the content?
As mentioned posts that rank well on Google tend to be long-form.
If posts are short and shallow then don’t accept them.
Content that you add needs to add value to your site and be related to your niche
2/ Does the content qualify what is written?
If you receive a guest post submission that makes bold statements saying do this or do that then the content needs to be qualified.
Google likes articles that qualify and link out to authorities that say the same. It helps to legitimize what is written.
3/ Linking out
It is good practice to allow guest bloggers to link out to another article that they have written, a reward if you like for adding great content to your site.
It is not good practice to allow multiple links to the author’s other posts. If you do then I suggest that you nofollow all but one of the links so that Google then doesn’t pay too much attention to them.
Otherwise, they may see this as a link building strategy on the bloggers part.
Never link to homepages or unrelated pages.
And look for hidden links.
It is great when you receive a submission that is pretty much good to go, good long-form content well written and qualified, submitted with images are gold dust.
But check the images.
Are they Free to use?
The images also need to be uploaded to your site and not hotlinking in from somewhere else.
5/ Is the content unique
Google doesn’t like duplicated content and if it finds an article on your site published somewhere else then it looks to see who first added the content and who added the content.
If you are adding duplicated content to your site then the best case scenario is that it just won’t rank, the original will if its good enough.
You could also find yourself penalized.
How To Find Guest Blogging Opportunities in 2018
If you have your own blog site then add a side panel banner or call to action. Advertise that you are looking for guest blogging opportunities. As people visit your site they will see that you are offering your services. You will need to offer them an easy way to contact you. Some kind of contact form or email link will be required. Social media is also a great way to share your message. Make sure that you are following users in your niche. Then get busy sharing the content that they create to build relationships. You can then drop them a message and make contact.
Social media is also a great way to share your message. Make sure that you are following users in your niche and get busy sharing the content that they create to build relationships. You can then drop them a message. ViralContentBee is a great site that you can submit your articles to. Not only will you get masses of social shares, you will also find lots of bloggers within your niche.
Visit other blogs, you will find lot’s to check out from ViralContentBee, and look for a site Contract where you can email your pitch your blog idea to the webmaster.
Join blogging communities, we have already mentioned the Pac Club but you should also check out MyBlogGuest which is another community of bloggers. Guestr is another to check. And of course, hit Google and do some searching.
Here are some search terms to get you started:
“submission guidelines” “guest post guidelines“ “accepting guest posts” “contribute an article” “submit content”
How To Find Guest Blogging Opportunities in 2018 – Takeaways
Google has said that if you are guest blogging for links then that is very dangerous for your site.
It is also dangerous for those accepting your guest submissions for all the reasons highlighted above.
I don’t have a problem at all with guest posts because as a webmaster it is very tough to keep writing consistently and creating valuable content especially if you are pushing 2000 words.
We don’t have an army of writers summiting endless posts, we can pretty much be on our own.
So accepting guest posts is a great idea if it is done and accept with the correct intent.
I don’t believe that Google will penalize good content. I do believe that Google will penalize short, shallow content laced with seemingly endless do-follow links to the author’s own site.
Google wants link authority to be organic and authentic and it is not if you are adding your own links.
ARE YOU READY TO START GUEST WRITING?
We are always looking for social influencers and bloggers to work with us at Infobunny.