Ok, so I am going to lay it on the line here and show you how you can do SEO yourself in 2018. Now please bear in mind all of this is my opinion on SEO but note that is from someone who is getting results with search engine optimization and to prove this you can run a few Google searches to see that yes Infobunny is getting results against some very, very strong authoritative competition.
I will drop in a few keywords for you to search as we go along and you can judge yourself as to how well Infobunny is placed.
So can you learn SEO? YES
Can you do SEO yourself in 2018? YES
A while back I wrote my guide to SEO for 2018. So let’s take a look at how it is doing in search. The first keywords to Google are “guide to SEO for 2018” or “SEO guide 2018”. You will see I have a page 1 result at around number 5. I’m well placed but behind SEO Gods like Brian Dean at Backlinko and Moz and few more.
These guys are nigh on impossible to pass. I’m in about the best position I can be in at this time so pleased I am with that.
The question is how can you replicate results like mine and do SEO yourself and get results in 2018?
How do you do SEO yourself for a website in 2018? How to learn SEO
We are told that you need to be an SEO Expert or that you need to employ an SEO Expert.to get results in the SERPS but I’m not convinced you do. Yes if you know your stuff then yeah your do ok but you certainly don’t need to be an expert and you don’t need to employ anyone to do your SEO for you. Saying that if you are a business or have a budget then it does make sense to outsource your search engine optimization to someone.
There are a few pros and cons to this
You’re free to run your business
You can concentrate on creating great content
Social media is key, you have more time to be social
Time to drive traffic
You won’t know what your SEO expert has done to get you results
SEO is changing all the time so you’re going to be riding a wave so once you start paying your need to keep paying
So it looks like there are more positives to employing an SEO expert than not Here is the thing. SEO can be covered with a common sense approach. And you can massively improve my SEO for free.
Let me ask you a question.
What is Google looking to do when you make a search?
It is looking to give you the most relevant up to date information it can from your search that concisely answers your search request. And that is it.
When we search we have an idea what we should be adding as search terms but we often have to drill down to narrow the search to find what we are looking for.
Google helps us do this when we search. We are shown related searches and related search questions. They show you what others are searching, the popular search queries because they know there is a possibility that we are also looking for the same content.
You can treat these related search and questions as keywords to optimize for. So straight off the bat, a common sense approach to SEO would be that we use these phrases as our keyword research. We know they are searched. We know they are popular.
The only thing we don’t know is the search volumes. But do you need to stress over this and spend hour upon hour looking at them?
Well, you can pay someone to dissect and find you the best phrases that have great search volumes or you can just trust what Google shows you and use the information, and just spend your time creating content because that is what is important.
How many people searching, does it really matter? Because the more searching, the more competition there will be for the terms. You don’t need volumes to decide if you have found a good keyword phrase. With a common sense approach, you just look at the number of results for the terms and look at the competition (who is ranking) for the terms.
SEO is a business. We are told it is harder than it is. We are told we need to do keyword research that we need to check volumes etc. It is made more difficult than it is to push us towards paying for someone to SEO our site. With a common sense approach to SEO, you can do your own keyword research and do SEO yourself.
SEO shouldn’t impact on the time that it takes to create good content. It should be part of the content creation process.
How can I learn search engine optimization?
All you have to do is to do some research. Your find endless articles that will show you how to do SEO yourself. Most of them will be overly complicated and you end up believing you can’t learn SEO as its way to complicated and far too time-consuming. That’s just not true. You may never become a SEO expert but you can certainly learn to improve your SEO for FREE.
So, “how can you learn search engine optimization?”
Just do some reading and find someone who is writing something that you understand that is getting results and just copy what they do. You can even reach out to them.
Here are a few things that you need to learn to be able to do SEO yourself
You will need to learn the answers to a few questions like
How do I make my website SEO friendly?
Google needs to know what your site is about. Making your site SEO friendly is you helping them out to understand your site and content. Niche sites do well with SEO because they are more narrow subject. If you write about many very different subjects then your going to struggle to convince Google what your site is about. Everything has to be related.
If you are using WordPress self-hosted for your site then use a modern mobile responsive theme.
More people now search via mobile than desktop or laptop. It just makes common sense for your site to look good on all formats.
How do I speed up my site?
Visitors and Google like fast sites and speed matters when you optimize for mobile SEO.
Mobile site versions by nature tend to be slower as they serve up desktop versions.
You can optimize your mobile site to be fast on Google but if you struggle with understanding SEO then don’t even try to optimize your mobile site. A better option would be to move your site over to AMP which is super fast. All you have to do is download a plugin and follow the instructions to set it up.. I use AMP for Wp for Infobunny and recommend this as a good option to seriously speed up your mobile site, it’s also free.
Everything else you need to do to make your website SEO friendly is covered in my SEO Guide. I cover it in great depth in my guide and hopefully keep it easy to understand.
How to do SEO yourself – My SEO Checklist
1/ Read my SEO Guide 2018
My SEO guide will break search engine optimization down for you.
2/ Set up your on-page SEO (All covered in detail in my guide) but here is the short version,
On-page SEO is just really to do with how you write your content and structure it. Think of your post or article as a newspaper page. How does a newspaper grab your attention? They add headlines. Blogging is no different. Use headings and sub-headings so it is clear what your content is about. Your heading and sub-headings need to carry your keyword researched terms. You already know the easy way to do keyword research if you have read this far already in this article but here is my how I do keyword research guide that takes you into a bit more detail. Do a quick Google search for never do keyword research 🙂
3/ Write killer titles for your articles.
Following on from your keyword research, you know what people are searching so refer to and ask questions in your titles. I have covered how to create great titles in my How to write killer blog titles article
4/ Create long articles and posts
You need to be writing 1500 to 2000 words plus. The longer your posts the better.
5/ Post regularly and consistently
The whole point of this article is to help you to approach SEO with a very common sense attitude. None of this works if you are content-lite. Just look at all the sites that are ranking and you will find they all have one thing in common. They all post consistently and have a big body of published content behind them. For Google to trust you there are some key things you need to be doing. The biggest thing to do is be consistent. But when you are creating content you have to make a judgement on your competition. When you create content go for popular search terms that have less competition. If your seeing authority sites then get more specific with your terms and rank for these.
Every time you can rank for longer more specific keyword terms, well that’s a tick in your favour. It will bring you a little traffic. It is a slow process, it can take you years to get traction. But the more you post the quicker it happens.
6/ Know your cornerstone content (best content)
So, for example, my SEO Guide is one of my cornerstone posts. My Guide to starting a blog is another. I consider these to be my best posts so I create related articles and link from those posts to my cornerstone posts to let Google know these are great posts to rank. Internal linking is great for site navigation and directing traffic.
7/ Qualify what you are writing about
Why should we believe what you say is true? Qualify what you say by linking out to authorities and reputable sources. But that is helping the competition? True, but think about it. It is Google’s job to find the most relevant information to a users search. If you help visitors find relevant information by linking to it you are also helping the user. Google likes this and when Google likes you-you earn a little grace with Google. Its all about building up some trust with Google. (Try Googling Trustrank 😉 )
A good strategy would be to link to those who are getting results but not those who are dominating results. Here is why. Someone who is doing well will notice you have linked to them, especially if you then also reach out to them. It’s all about building relationships. These good results you link to may turn out to be great results and you have a relationship with those bloggers. Linking out to just big authorities is not going to get you recognised. All the big boys do is link to fellow big boys.
How to do SEO yourself – Takeaways
SEO is often over complicated when it doesn’t have to be. It’s an industry that tells the story that you need some kind of special skill to succeed. All you need is common sense. You can read this article and see exactly how I approach SEO. This is the easy way to do SEO yourself. You can spend an age on keyword research, cause you got to get it right, right? But what you really need to know is already in front of you when you search.
Google tells us the popular searches so it is common sense that these are good keyword phrases to optimize for. With regards to the competition, you can see the competition as well. If you see endless results for the terms then you’re looking at impossible keywords. If all you see is authority sites then likewise. Just dig deeper into the popular searches that you see and you will find competition drops off. These are the phrases to optimize for.
Keep doing this consistently. Gain small results and small wins with Google until Google says “ok I’m going to give you a shot, you are doing the right things so let’s move you up the SERPS and send you some traffic” You can’t run before you walk. But as soon as you can walk things start to happen.
I don’t consider that there are any short-cuts in this whole process. If you find a sneaky way to jump ahead of the competition then it is not long before it is shut down and depending on what you did to get ahead you may get penalized.
It’s not worth it. Just be consistent and do it right from day one.
That’s all for now.
If you like my common sense approach to SEO then let me know in the comments below.
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UPDATE 21/02/2018 – You can do SEO yourself