Tweet This Social Blogging, (Social Media Blogging).
Is this a sensible strategy?
Well for me it’s not unless it is used as part of a bigger strategy that puts you in control.
When I talk social blogging I am talking about using social media as your blog. And this is a really dangerous thing to do because with blogging there is one rule that simply must be obeyed and that is
If you are not then you are swimming in dangerous waters. Social Media sites all have their terms of service. And let’s face it who has the time to read pages and pages on what you can and can’t do. But it is not just networking sites that are dangerous places to post your work. Online blog sites like Blogger and WordPress.com. These are great blogging options for anyone looking to create a blog but again are you in control of what you create? Inadvertently break a rule and you can find months or even years of work locked.
Don’t get me wrong. I love social media and the idea of social blogging on social media but what you create has to be part of a bigger strategy where you are in control.
Not all social sites are the same
You can just about blog on any social site but they are all different. There are a few social sites that now brand themselves as blogging socials But are you open to one hell of a shark attack by using them.
Niume is a new start-up social that has branded itself as a blogging social but this is probably the most dangerous social blogging site out there.
Niume offers a couple of huge carrots to get members to use their platform.
They pay you $1 for any member that you introduce who then becomes active. And they pay you $1 per 1000 views to a post. Now, this may sound great but
DANGER WILL ROBINSON! …
This is just not sustainable. And if the site does not just vanish when the money runs out then there are sure to be big changes to how you use the site going forward. We saw a similar set up with 3Tags and they pretty much shut down their payment structure to the point that it was no longer attractive.
This was a good move for them as it just alienated all the posting for dollar members who then left. Something similar will happen on Niume. They recently changed their terms of service that cost me my account. I wasn’t overly active on Niume and was posting there as part of my bigger strategy. I created 3 or 4 posts about The8App, cut downs of articles on my self-hosted sites. Guess what happened, they closed my account without warning. When I contacted support they stated that my content was in breach of their Terms of Service. Now that’s fine I don’t have a problem with that, I wasn’t up to date with the changes made, but it does show how dangerous these sites are when it comes to putting your life and soul into them.
There are a couple of other things that tell me that big changes are coming to Niume.
An image and 4 or 5 lines count as a blog currently! I think what we have here is a start-up strategy to bring in members. A percentage of which will use the site correctly and actually blog and stick when the changes happen. Last I checked Niume didn’t even have a robot.txt file so anything you post was limited to being seen by members as your content was not indexed. A blogging social that doesn’t want blogs indexed?
So what is the answer?
Well, the bigger strategy is the answer. Get yourself some hosting. Buy yourself a cool domain name, grab a template and build YOUR BRAND.
Then use these sites as tools to build you. If one does shut you out, no big deal. Then if you are going to social blog then use sites that don’t restrict you.
Facebook is an example of a social site that is built on a base of members who don’t understand how they are being used. Views are restricted to encourage you to pay to reach the audience that is stolen from you. Facebook works completely differently than all other social sites. The more friends and followers you gain the less engagement you received. This is because the allocation of views you keep from the algorithm is spread too thin. It is better to have 100 friends that 5000 of Facebook but on every other social 5000 offers more opportunity than 100 and this is what Facebook members don’t understand. Less is more with Facebook.
Facebook works completely differently than all other social sites.
The more friends and followers you gain the less engagement you received. This is because the allocation of views you keep from the algorithm is spread too thin. It is better to have 100 friends than 5000 on Facebook. But on every other social 5000 offers more opportunity than 100. And this is what Facebook members don’t understand. Less is more with Facebook.
If you are gonna use Facebook concentrate on groups as group members are opted in and so views are not restricted. Ditch Facebook pages, they are pointless unless you are willing to constantly work hard or willing to pay.
If you are going start Social Blogging
If you are going to social blog anywhere with any real effort then head to Google Plus. Use Google Plus as a microblogging site. There are huge SERPs benefits with Google Plus. Your content on Google Plus is indexed just about instantly. And this has a knock on effect to getting your self-hosted articles indexed fast. If you link via cut-down posts or sub-posts then Google will find you fast.
Social Blogging Conclusion
Put yourself in charge. Yes, social blogging on sites like Niume and getting paid may seem attractive. But BE WARNED, Jaws is around the corner. If money is what you are looking for then there is no reason why you can’t add Google Ads to your own blog and earn more anyway.
Related articles across the web