When it comes to blogging we are all pretty much little fish in a big pond. Our ability to grow our blog depends not on just creating great content but also on how we then promote it so that we are found.
In this article I will be sharing practical solution that will show you how to get people to read your blog and how to increase blog traffic.
How to get people to read your blog
There are some key ingredients that you need when it comes to starting a blog. If you are already blogging then you may need to just adjust what you are doing to increase your blog traffic.
It all starts with your site layout
Your site needs to look good and appealing to visitors. You need a good-looking, professional theme. I like free so free themes are good but premium themes are better as highlighted in my How to avoid WordPress problems post.
When you create a new blog you need to look good in all formats. Your mobile presence is incredibly important so make sure that your blog has a responsive theme that adjusts to the screen it is shown on. You can also consider going down the AMP route which is very beneficial for SEO.
How to get your blog noticed by Google
Of course, SEO plays a big part in solving the puzzle of how to get your blog noticed on Google along with keyword research.
If you have a good theme then some of the SEO basics are covered just by default settings. For example, each post title will be h1 by default and a good premium theme will be faster than a free theme providing you don’t weigh it down with plugins. But you will need some basic knowledge that covers on and off page SEO. You can check out my SEO Guide 2018, it is all covered there.
Keyword research is something that is also important but not to the degree you are told it is.
There are really no good free keyword research tools apart from Ubersuggest. Of course, there are lots of paid for versions but why would you pay to cover keyword research when it is not keyword research that brings the results. It is just one element to help you get people to read your blog and to get noticed by Google.
I even argue that conventional keyword research is no longer necessary in my Never do keyword research again. Do this instead article. And if you read that post you will know why you don’t need keyword research tools and why you certainly don’t need to spend money on keyword research. That is not how to get people to read your blog. That is just how you waste your time and money.
How to get traffic to your blog
SEO and Keyword Research are just two parts of the puzzle to solving how you get traffic to your blog and how to get your blog noticed by Google. But they don’t guarantee results. SEO and Keyword Research should be a very simple process. There is no need to spend hours and hours optimizing. Because all the optimization under the sun won’t solve the problem of how to get people to read your blog or how to get traffic to your blog.
What counts is how good your content is and how long and how rich it is.
So when I say that spending hours on SEO and Keyword Research is a waste of time all I am saying is that your time is better spent creating content. Yes, of course, you cover your SEO optimizing and your keyword research. You cover your SEO as you write the content so it shouldn’t take very long to optimize and keyword research is as quick as a couple of Google searches.
Spend your time on your content.
How to increase traffic to your blog
So let’s solve the “how to get people to read my blog” problem.
If it’s not SEO and Keyword research that counts then what makes the difference?
Well, your content is key, how good it is and how long it is are major factors.
When you write a blog article how long are your posts on average?
Yoast SEO will guide you and turn green at 300 words. They say that that is the minimum recommended length. When you get that green light do you stop?
There are some topics that can’t be covered in 300 characters. 1000 is still way too short. Your blog posts should be pushing 2000-2500 characters per post.
Brain Dean (BackLinko) analyzed 1 million search results and here is what he learned about post length.
Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results.
The average Google first page result contains 1,890 words.
You can read Brians full list of findings in his article here – We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO
So does this mean that all your articles have to be pushing 2000 characters?
No, because if you have done your keyword research with Google you will know who is ranking for the keywords you are optimizing and if the results ranking are coming in at around 600 words then writing 1000 will be a huge benefit. If the ranking posts are on average 1000 then write 1500.
Just write more than your competitors.
The more you write the more you get noticed. And eventually, you will be seen as a potential authority and be sent some Google Traffic.
But again writing long-form content will not guarantee that you are noticed by Google and if you are not noticed by Google then your struggle with traffic and you will struggle to get people to read your blog.
How to get people to read your blog right now!
If you want to get people to read your blog right now, if you want to increase traffic to your blog then you must actively promote your blog to all your social media channels.
Social media is pretty much instant traffic and a very good indicator as to how good your content is to Google. If it is shared a lot then that is the quickest way for Google to notice your blog.
Here is my social media and Indexing strategy that I use every single time that I create and share new content
1/ I Share my post on my Facebook Page and then to 3 or 4 relevant groups and then also onto my profile.
2/ My post is then shared on my Twitter account. But I don’t just make a quick tweet I change the call to action from just the post title to something more interesting and compelling for my followers to engage with. And I, of course, add in my @dexterroona username so that I get notifications and 3 or 4 relevant hashtags to help visibility.
3/ Next it is off to Google Plus. Google Plus still hold weight to help your blog get noticed. It is after all Google. Sharing to Google Plus helps your pages to index in search faster.
4/ Then we share to our LinkedIn
5/ Next up is Pinterest. I use Pinterest a lot and I even go as far to add images to my posts that are more formatted to work well on Pinterest.
There is masses of traffic to be gained from Pinterest if you can build up some authority on Pinterest
6/ Onto another favourite of mine, StumbleUpon
7/ Next I notify the Reddit platform of my contents existence.
8/ Then the article link is shared to Digg.
9/ I then pay my Google Search Console and I fetch and render my posts link. Doing this on Infobunny pretty much gets my post indexed instantly. Asking Google to index my new content is the quickest way to get noticed by Google.
10/ The following day we share to my Content Curation sites. Scoop.It, Pocket, Pearltrees, Flipboard, Wakelet and Listly. They all receive shares.
11/ More social sharing. I send my content to Instapaper, Quora and Klout.
12/ Comment on other bloggers content. If you create good quality valuable comments then the owners are sure to pay you a visit.
13/ Finally every so often I will make a cutdown version of my new content and go to a few social blogging sites like Steemit, and Medium and share to those platforms
As you can see I do quite a lot just after I have posted a new article. Well, it sounds quite a lot but it actually takes around 15 mins. Now you’re going to have your own favourite sites to share to and how many you share to is really up to you. The big point I’m making is that after you send your new post live, that’s not the end.
Being proactive is how to get people to read your blog. Being proactive is how you get people to your blog and how you build traffic to your blog
The problem with social media
The problem with social media is that social shares have a lifespan and it’s effectiveness diminishes as time passes. That’s why we all want masses of shares, to keep the positive effect that social media has going.
But you can’t just keep sharing and be sharing yourself you need a little help.
Help comes in the form of ViralContentBee. I really can’t say enough good things about ViralContentBee. It is just great and gaining shares for you. If you want to know how ViralContentBee works then I urge you to read my ViralContentBee Guide
Something extra that I often do is make specific graphics to share to Pinterest that never actually appear on my site. This is a great way just to keep the buzz going and if one cates fire of Pinterest then you really will increase traffic to your blog
How to get people to read your blog
If you want to get people to read your blog. If you want to be noticed by Google and build traffic then there is no quick solution. You really do have to cover all the bases. SEO and Keyword Research are key element in helping you get people to read your blog.
With SEO you optimize your site’s pages in a way that Google likes. With keyword research you layout what your content is actually about.
Should you spend an age on SEO and keyword research. No. If you are writing long, posts and you now know you should be then it will take even longer to SEO optimized if you are fixed in turning all the Yoast lights green because the longer your content the more times you need to get your keywords into the body in order to go green and stay green.
Writing long generates keywords so rather than stuffing your main phrase in just to stay green, instead use variants and just make your article read better.Google still knows what you are saying.
Once you are published then promote. Promoting on social media is fast traffic to your site. It is about as instant as it gets.
Don’t wait for Google to discover you. Instead, make a noise so Google takes notice. They will see all the social signals you are generating they will notice the traffic hitting your site.
1/ Keyword Research
You have an idea for an article so now you know what keywords to use. Just Google search a couple of ideas for phrases that you think searchers might be putting into Google.
Take a note of what comes up, particularly related searches and the People also ask questions. These are the words and phrases your potential visitors are searching for.
Congratulations you just discovered the users intent. You can not only use these words and phrases within your article you can also use them to formulate a great keyword based title. If you are optimized for schema rich snippets then finding the user intent and then appealing to and answering the users intent is absolutely key to getting your rich snippets appearing in the search results.
While you are checking Google for the best user intent keyword phrases to bring people to your blog make sure that you pay attention to the competition.
There are 4 questions to ask
Is the content related to your niche?
Are the search results that show related to your articles niche. Keywords can be related to multiple niches so make sure that your proposed phrases are dominated by your niche
Are the pages ranking authority sites?
Can you compete with authority sites? If you can’t then maybe these phrases are too difficult to rank for. Dig a bit deeper into the results and find phrases that are less competitive.
How long are the articles?
Write long, longer than the competition. Good well, structured relevant Long-form content is what makes a difference. Use the results as an example of what you should be doing and do it better and write longer.
Are Google Ads leading the results?
If Ads dominate the first 3-4 spots before the search results show then these are highly competitive keywords. Competitive enough for advertisers to pay to get ahead of you and everyone else.
Structure your posts and pages to compliment Google and Bings SEO requirements. A good SEO Plugin like Yoast will guide you as to what you need to do. But as I said earlier don’t fixate on getting everything to turn green. SEO is part of the natural content creation process, optimize as you go so that when you get to the end everything is optimized. Don’t write your content and then spend an age tweaking it.
3/ Long-form content
Your posts need to be long. Certainly over 1500 characters. The longer the better.
4/ Social media
While you wait for Google to give you some love you get active. Social media is as close to instant traffic as there is. Be active, drive traffic to your blog. Get Google to take notice of your site. Bering people in to read your blog.
How to get people to read your blog – Takeaways
If you want people to read your blog then you have to cover all bases. Keyword Research and SEO do not guarantee success. What good is a carefully optimized post that is 300 characters when on average the length of any posts ranking page 1 will more than likely be 1500-2000 characters?
For Google to send you search traffic you need to be offering good long-form content that answers user intent and you must do so consistently. You have to build up the reputation and authority of your domain and you only do that if you cover all the bases, Keyword Research, SEO, Long-Form content creation and Social Media
Now it’s over to you.
How do you drive traffic to your blog?
Whats your strategy to get Google to notice you?
How do you get people to read your blog?
Let me know in the comments section below.