StumbleUpon is closing down and moving to Mix
Yes, you read that correctly StumbleUpon the social content curation platform founded way back in 2001, is closing down and it is undoubtedly going to be missed when it closes.
Here is some of what he had to say:
“Sixteen years ago, we started StumbleUpon to help people discover new web pages.
The idea was simple: click a button to find a cool webpage. It was easy and fun.
Over the years SU has delivered personalized content to over 40 million users, serving up nearly 60 billion stumbles.
StumbleUpon pioneered content discovery on the web, before the concepts of the “like button”, “news feed” or “social media” were mainstream”.
Garrett Camp then went on to talk about a new discovery platform called Mix.com, that he is heavily involved with which incorporates all of the lessons learned from StumbleUpon to take content discovery to the next level.
What is Mix?
Mix is a social content curation site that allows you to collect articles, and content about specific interests or topics that you like.
When you curate and add to your collections, your content is shared with friends and made discoverable to others on Mix who share similar interests.
The GOOD NEWS
The good news is that StumbleUpon members will be able to migrate their content over to Mix so that you won’t lose what you have been sharing to StumbleUpon.
If you want to migrate then you have until the end of June to start the migration.
How to transfer your StumbleUpon to Mix
To get started all you have to do is to create a Mix account. By signing up with the StumbleUpon option so that all your details carry over from StumbleUpon.
To begin the transfer, click on the link in the welcome email you received when you signed up.
I have been told by the Mix Support team that it could take up until the 30th of June to get your welcome email. The migration process is a manual service provided by StumbleUpon and so welcome emails are being staggered when sent to members.
So if you are waiting for your email then sit tight.
The email is important because it confirms the details you want to carry across and clicking the link in the mail will start the migration process
When your welcome email arrives you will be asked to confirm your email address and username for Mix. By doing so, you accept the Mix Terms of Service.
On the next screen, you will be able to choose what to carry over from your StumbleUpon account.
You can choose to import or not import any of the options on the page that are offered.
If you so choose you can skip this process and simply carry over just your username.
Once you are done importing your account, you will be asked to choose some topics to get you started and then you’re ready to dive into Mix.
Your Lists, Likes, and Tags will be automatically imported if you so choose. If it is available, you will have the option of keeping your StumbleUpon username.
You can also choose to have your Interests and blocked domains automatically imported and you will be following them as Mix topics. There is currently nowhere to see what Interests you are following on Mix.
Please note that the account migration is a one-time only transfer.
Once you transfer your StumbleUpon account to Mix, you cannot transfer it again and any new activity on your StumbleUpon account will not be reflected on your Mix account.
In other words, if you transfer to Mix and continue to curate and share to StumbleUpon then the new content you add after the migration request will be lost when StumbleUpon closes shop.
Your MIX getting started guide
Here is a very quick getting started guide to Mix.
Make sure that you bookmark and share my Mix Guide, I will be updating the guide as the site grows and develops and offering some cool strategies to grow followers and generate traffic.
1/ Go to Mix.com to create your account.
If you are already a StumbleUpon account holder and want to transfer your content over to Mix then sign up by clicking the StumbleUpon option.
Other signup options include Twitter, Facebook, and Google.
2/ You are then prompted to select some interests.
You will need to select at least 3 to continue the signup. Based on your selections Mix will show you related content that you might be interested in.
Select articles that interest you to curate.
3/ After signup, you have the option to view 2 content feeds.
You can view the “For you” feed, this is content based on the interests that you selected in step 2 and also your “Profile” feed.
The Profile Feed is where you will find the content that you curate and share.
4/ To edit your profile click “Profile” and then click “Settings”
You are then shown your Personel Settings.
If you joined by using the StumbleUpon sign up option when you created your account then I suggest that you leave these details untouched as they have carried over from StumbleUpon and as the migration is a manual process it is a good idea to leave them as is so there is no confusion between any changes you make and your original StumbleUpon details.
5/ You can then click through to notifications and set which Email Notifications that you want to see
You can receive notifications on
- Announcements and tips
- Username mentions
- Followup comments
- Private share comments
- Weekly digest
There is also the option to add your number for SMS notifications.
6/ Next you have the option of connecting your social channels.
You can connect Twitter, Facebook, and Google.
7/ The next settings tab when clicked links you to the Mix Chrome Extension that you can add to your Google Chrome
8/ To add an avatar to your account click the blank avatar image under personal settings and upload your new avatar.
And that is all there is to my Mix getting started guide. Like I said as the site develops and grows I will update the guide so be sure to stay tuned.
This all seems familiar
We have seen something very similar recently to the StumbleUpon closing down announcement and that was the announcement and subsequent closure of Storify.
But rather than Storify creating a new free option for members to migrate to it was left to Wakelet to step in and offer Storify members a new home.
The closure of Storify was painless for Storify members as Wakelet pretty much offered a one button migration solution. They also gained some very cool new tools missing from Storify, the Twitter Import Feature for example.
If you are interested in reading more about Wakelet then check out my Getting Started Guide To Wakelet
Well, we all know about how Mix is taking over when StumbleUpon closes so there is no need to dig into Mix as a StumbleUpon alternative.
If you have read this article to the end then you will also know all about Wakelet and how it has taken over from Storify and if you are looking for a good solid alternative to StumbleUpon then Wakelet really would be a good choice.
Pocket is one of my go-to curation sites but there is one important thing to mention when using Pocket.
When you curate or share to Pocket the content that you share automatically becomes private.
Now that is great if you want to keep everything private. But if you don’t then you have to go into Pocket find what you shared and then “Recommend” it so that appears on your public profile and becomes public
Flipboard was launched in July 2010 and is really a social magazine site.
You can collect content from websites, news feeds, publications and social networks and present your shares it in a magazine-style format that allows users to “flip” through the videos, articles, and images on the screen.
Users can also save stories into Flipboard Magazines.
Scoop.it has been around a while now.
It is more a stereotypical curation site.
And when used to curate and share others content with a strategy of then mixing in your own becomes very valuable to your marketing efforts.
StumbleUpon is closing down and moving to Mix – Takeaways
So it is out with the old and in with the new. And Mix looks like a pretty good replacement to StumbleUpon.
It is great that we will be able to keep all the content that we curated over the years. The only real downside is that if you have StumbleUpon followers then you will lose those during the migration process.
Will StumbleUpon members adopt Mix after its closure? Will Mix gain a whole new member base as new people discover what is on offer?
Only time will tell.
That is all for now.
What do you think about StumbleUpon closing down?
Will you miss stumbling your favorite content?
Will you be making a Mix account?
If you have found my Mix getting started guide useful then let me know in the comments section below
If you do join Mix then you can look me up and Follow Me 😉