Do you know anyone who posts Facebook stories? No neither do we. But that is about to change
The number of Facebook stories appearing in your Facebook feed could be about to jump as Instagram rolls out the ability to share Instagram stories directly to Facebook stories. TechCrunch reported the new cross promoting feature after spotting the option to syndicate your Instagram Stories to Facebook Stories appearing to US users.
A Facebook spokesperson confirmed its rollout in an email to Social Pro Daily “the feature is officially rolling out, and everyone should have it soon if not already”. The only exception is businesses since they’re not allowed on Facebook Stories yet.
Facebook stories to Instagram?
You can share Instagram but you can’t reverse and share from Facebook stories to Instagram stories. But this has not been ruled out as a future syndication addition to the social platforms.
Instagram Story sharing first began testing back in August. Only a handful of people were lucky enough to get access to it. Now the new feature is officially available in the US and due to arrive on your Instagram app in the near future giving you an easy way to share what’s going on with your life.
Instagram story sharing will no doubt put more pressure on the Facebook algorithm as members feeds get yet more content options.
Uptake for Facebook Stories is reportedly not going that well. Building a cross-posting feature from Facebook to Instagram might not be a priority for the social network. But it does make perfect sense to syndicate from Instagram.
Instagram Stories now has over 250 million users. However Instagram doesn’t disclose the break down of its 250 million users in terms of people who post versus those who just watch, but the rollout of the syndication feature could bring a ton of new content to Facebook Stories.
This is an expected move by Facebook to breath life into its stories feature. It does make perfect sense for them to leverage their Instagram platform especially with Snapchat taking the youth vote away from them. It has already been said that the Facebook stories feature was a clone from Snapchat and Snapchat are making it work so Facebook has too as well. It will be interesting to see what impact seeing more everyday member stories hitting users feeds will have on the platform. More content equals more competition for you to be seen.
You will probably see less of what you really want to see. And it may well reduce how much bang for their buck Brands and Business’s receive from their advertising dollar, they are unable to currently use Facebook stories. As we already know Facebook engagement for brands and publishers is on the slide. Will all of this make a difference to their advertising habits? No of course not!
Do you use Instagram Stories?
Have you ever used Facebook Stories?
Let me know in the comments below!