In this new article, we are talking about DA and what Domain Authority is.
We will be covering
- Calculating Domain Authority
- Website Design and loading speed
- Content Quality
and so much more.
Let’s get started!
What is Domain Authority? Here are 6 ways to build your DA
Domain Authority is a search engine ranking score developed by Moz. Its function is to predict how well a website will rank on Search Engine Result Pages.
It basically reflects the relevance, importance and prestige of a website.
DA is not a metric used by google in finding search rankings and it does not affect the search engine results pages (SERPs)
Calculating Domain Authority:
Domain Authority is calculated by analyzing a number of factors like the number of total links and base domain in a single score.
This score can then be used to compare websites and for tracking their ranking strength.
However, bear in mind that domain authority is not an absolute metric and rather a relative one so you should not worry if your domain authority fluctuates every now and then.
It’s due to no fault of its own and happens because some other big website may have acquired hundreds of thousands of new links that would increase their domain authority while decreasing it for every other in correspondence to the number of links it acquired.
Moz is a leader in developing website tools employs a lot of factors in calculating the domain authority some of which are the following:
Website Design and loading speed:
Website design in the context of DA calculation does not refer to the visual appeal of your website rather, it is the compatibility of your website design that plays a role in your site’s domain authority score, for example, to have it influence the domain authority, it should be compatible with a wide range of devices like tablets, phones, computers.
On the other hand, the loading speed of the website is also one of the factors that help Moz determine the domain authority score of the website.
Both website design and loading speed are also critical for SEO, where the UX plays a big part in determining search rankings, particularly for mobile devices.
The content on the website is one of the primary factors used by Moz to determine the website’s domain authority.
If the written content on the site has spelling mistakes, elements of plagiarism and overall low quality then it would negatively affect the domain authority score.In this new article, we are talking about DA and what Domain Authority is.Click To Tweet
Backlinks are also one of the factors that affect the authority of your site.
The more quality backlinks a site has, the better the domain authority score.
No such thing as Good/Bad DA Score:
Because the domain authority score is relative and not absolute, there is no such thing as good or bad domain authority score.
It is always comparative.
However, websites with a high number of extremely good quality external links have a higher DA score while websites with a lower number of inward links have a lower score.
Particularly if the links are of poor quality.
Newly created websites have a DA score of 1.
The score depends on a lot of metrics and is hard to influence directly.
Domain Authority is scored on a 100 point logarithmic scale and its scored from 0 to 100 with a higher score meaning better ranking but due to the scale being logarithmic, the closer it is to 100, the harder it becomes to increase the score over time.
Secondary Factors that affect DA score:
There are various factors that can have an impact on your website’s Domain Authority score.
For instance, it could be that your link profile hasn’t been captured by Moz’s Web Index.
The most common reason could also be that websites with the highest domain authority may be experiencing significant link growth and thus skewing the scaling process.
If you have acquired links from a search engine other than Google then by default they may not be included in google ranking and so may not have the same kind of domain value as other links that are ranked in Google due to Google being the biggest search engine.
On the other hand, if you’re on the lower end of the spectrum of DA score then your site will be more prone to fluctuations, unfortunately.
Maintaining Domain Authority:
As has been discussed above, domain authority is very fluid and is rarely static.
It keeps changing, sometimes not for reasons directly related to your site.
So it’s important to maintain the authority by regular updates to the website.
And obtaining backlinks from professional sources over the internet.
Steps to increase the DA:
There are certain techniques one can employ to increase the DA of a given website.
The first and foremost step that you should take is removing bad links from your profile.
You will first need to find the bad links.
Yoast has a great guide that will help you clean up your bad backlinks.
Then the next step is to get good links on your profile by putting up excellent quality content on your site for more positive engagement with other credible relevant websites.
You can also outreach to bloggers and engage with them.
Make sure your website is compatible with smartphones as smartphone users have exceeded the desktop and laptop users by 60 per cent and so having a website that is smartphone friendly naturally plays a positive role in increasing its domain authority score.How important is your sites DA score?Click To Tweet
6 ways to build your Domain Authority
Domain Authority is a metric that shows the authority of your website.
To put it simply, the higher your domain authority, the likelier it becomes for your website that it shows up in foremost search engine result pages.
The domain authority rates your website at a logarithmic scale of 0 to 100.
This scale was developed by Moz and has since been the standard for domain authority.
However, your domain authority could go down without fault of your own if some websites with the highest domain authority skew the scale by acquiring hundreds of thousands of links.
So it is important that you build your domain authority on a strong footing with proper maintenance.
For this reason, we have compiled a list of 6 ways to build your domain authority.
1: Domain Name:
When starting out, the first step is to have a domain name that is relevant to the nature and function of your website.
2: Quality Content:
The second step in building good domain authority for your website is content quality.
Below we discuss how to optimize your website content to build domain authority.
- Make sure to use optimized descriptions and titles. Also, use proper headings (H1 and H2) in your content.
- The URL structure and search engine optimized permanent links are also the beginner’s tools to build domain authority. Optimize your media content such as photos and videos.
- Make sure that your use of keywords does not look artificial. Make it look natural, write the content naturally.
- Build inbound links. This is one of the most effective SEO techniques in use.
- Formatting your content in such a way so as to have more chances of ranking in Google’s featured snippets.
3: Smartphone compatibility:
Computers and Smartphones are often confused to be the same technology.
However, there are technical differences and while computers have been reduced to convenient sizes, smartphones still remain undisputed in the convenience and accessibility their users enjoy.
The use of Smartphones has now exceeded computer use by 60 per cent.
More people are now browsing through the web on their smartphones.
If your website is not smartphone compatible then the majority of internet users will have problems viewing your site and a bad UX is a killer for any site.
So make sure your website is smartphone friendly if you want to build strong DA.
4: Loading speed:
The faster and more convenient your website for users, the better its chances for having a good domain authority score and SEO rankings
When websites are slow to load, people usually drift off of such sites for alternatives and that proves to detrimental to the domain authority of such sites.
Here are 4 simple steps to improve your sites speed:
- You should remove all the non-essential plugins and update them to their latest versions.
- Optimize the file sizes on your page.
- Use a caching plugin to help increase your loading speed.
- Use services like YouTube video streaming on your site for videos, rather than hosting them yourself.
Loading speed is one of the most important features of a website with good domain authority.
5: Social media presence:
It has been observed that a website with social media representation scores higher in domain authority.
So one of the key steps to build a good authority score for your website is obviously, the use of social media.
Here are some quick social media tips:
- Set up business accounts for your website on every major social media platform like Facebook, Instagram and Twitter. This will increase the digital reach of your website.
- Share your content to these channels, be an active and engaging presence.
- Make sure your website has the option for viewers/visitors to share your content on their social media via social share buttons.
6: Promotion through Search Engine Optimization (SEO):
The list of ways to improve DA would be incomplete without mentioning Search Engine Optimization (SEO).
With SEO Various techniques can be used to increase traffic to your website which is necessary to build a good DA score.
The foremost is to make sure your website gets indexed for search engines like Google.
Internal linking is another way to optimize your website for search engines.
External backlinks are also important. One simple way to build backlinks is to write articles for different websites with keywords that are relevant and link to the content of your website.
Good SEO also requires regular updating of the content on your site for search engine crawlers.
While DA is important, it needs to be understood that it takes patience before your website scores a good authority.
It does not happen overnight because it takes time for Moz crawlers to evaluate the website after you make changes that are supposed to optimize your website’s score.
On the other hand, you need not worry if it is taking a lot of time for your website to get a good DA score, it doesn’t mean your website will be pushed to some forgotten corner.
It is a prediction of good visibility, it’s your efforts that bring that visibility.
What is Domain Authority? – Conclusion:
Due to its fluctuations, the DA score is prone to shifting and so it’s not a one-time good to go deal.
You have to keep checking your site’s DA from time to time to keep updated and to help facilitate.
That’s all for now.
If you have any questions then please leave them as comments below, making sure that you subscribe to the comments so that you are notified when we reply.