Tsu Goes Black And is SHUT DOWN
Tsu recently closed its doors to over 5 million members and went black. The question the members are asking is why was Tsu Shut down?
Sebastian Sobczak posted a statement on the Tsu homepage that didn’t really answer the question why Tsu shut down? This has led to members coming up with some crazy conspiracy theories. My favorite being that Donald Trump had purchased the platform and built a big wall around it.
But seriously why?
Well, my sources tell me that it was a funding issue, no money no site, it is as simple as that.
Tsu Goes Black – This how did we got to where we are now?
A couple of weeks ago I wrote a very bullish article on how Tsu would be a success and become the next big social site. The article was called “How many members does Tsu have“. This it was an article fashioned on the idea that we have a perfect world. I believed in the Tsu mission statement, that we should be rewarded for content creation. We create, we own, we are rewarded. But somewhere along the way we moved away from being the people’s network and started promoting Z-listers and Tsu created superstars.
When the beta phase of groups was rolled out rather than let the real members test the update Tsu decided to hand the vast majority of groups over to one particular group of members. These members then added a charity to their new monetized groups that really didn’t benefit anyone in real need. It didn’t feed anyone who was hungry, it didn’t provide fresh clean water to those who had none, it didn’t protect animal species in danger it only really benefited the members who championed it within Tsu. The other 99% of Tsu sat back in horror at what was allowed to happen. A two-tier system was created and Tsu never really recovered from the discontent that grew from this. Early adopters left or became inactive, the Tsu Alexa rating dropped and daily rewards fell away.
Despite all of this Tsu pushed forward and technically advanced. A complete overhaul of the platform arrived as version 3.0 was introduced….. but this was a very different setup to what Tsu members were used to, and drastically impacted rewards and only served to widen the gap between tier 1 and 2 members.
Regular members saw their views drop like a stone. Rewards tumbled ever lower because of one reason “you needed to trend on the homepage to get the views” the problem being that the new trending algorithm that measured likes, comments, and shares and ultimately the engagement of a post favored the verified members. A post with just a couple of shares from a verified member would trend above a post with 10-20 plus shares.
The homepage turned into a page where a privileged few lived. But it got worse. The version 3 update added the ability for members to follow channels.The result of this was to flood member feeds with content which resulted in member follower totals being diluted. Your followers saw lots more, and saw you a lot less. Some members who had social strategies, myself included found that their pages were penalized, so there was absolutely no way to trend on Tsu, ever.
More members leaving
More Tsuvians left, Alexa continued to slide. I stayed because I believed in the site and what it was trying to do and hoped it would change.
Next came the introduction of Tsu Video. This new feature never really worked correctly. it was buggy and was a work in progress. The Tsu Original One contest launched to get members using the video feature. Unfortunately, the contest only served to cause discontent within the platform. It was discovered that the popular vote could be over turned by the 3 judges. Contestants could get millions of votes but if the 3 judges disagreed with the popular vote the other artist would win despite the landslide vote against them.
Tsu Goes Black – Next came the darkness as we went BLACK and Tsu was shut down
There is no doubt that Tsu was a great site, a hybrid of many ideas. Some good, some bad. A site that rewarded the members for creating original content.
Tsu Goes Black – Why did we move away from the people’s network ideal?
I can’t answer that. Somewhere along the way, Tsu stopped supporting the real influencers. Tsu started to favor of wannabes, and without a strong foundation, we got ourselves into some deep waters. Feedback was never really welcomed on Tsu and explanations when questions came were never forthcoming.
There is no doubt Sebastian and the team created an epic site. But I can’t help feeling that we have lost an opportunity with Tsu to create lasting change.
It is not all doom and gloom because quietly while Tsu was suffocating from endless poor management decisions a new platform was growing and strengthening in the background.
The8App has stepped out into the light. There are some similarities between Tsu and The8App the main ones being that The8App also believes that content creators should be rewarded for the content that they produce and that The8App is also based in New York but that is where the similarities end.
A similar message yet a very different proposition
There are no affiliate links with The8App. You are rewarded for the engagement around your content and not that of the content that your downline produces. No more sitting back and leaching off endless members you have never even met.
The Sponsor Hub
The8App has a feature called the Sponsor Hub where big brands (advertisers) can sponsor members directly to share their message. This is something that you see on Instagram where members have business contact details on their profiles for Brands to then contact them. The thing is that to benefit from sponsorship deals on Instagram you either have to be famous or have 20000+ followers. Anyone using Instagram who didn’t benefit from gaining a big following from the site growth knows just how hard it is to build a following on Insta that any brand would be interested in, With The8App Brand Sponsorship is brought to the masses. It doesn’t matter if you are Kim Kardashian or Kim from the corner store, the Sponsor Hub is open to everyone.
The more followers you have the better. Again if you have 10 followers or 10000 the Sponsor Hub is open to everyone
The Next Step
Just head over to the App Store and download The8App. Once you have downloaded the app set up your profile and follow @Dexterroona, I will then receive a notification. I can then welcome you and give you all the help that you require. You can also register online at www.The8App.com
You loved the social message that Tsu set out with then you have to download The8App.