Targeting Multiple Keywords Made Easy
It’s hard enough to find one good keyword phrase to optimize and rank for let alone optimize for multiple keywords, am I right?
Well not if you do it the Infobunny way because the chances are that if you are creating great long-form content then you are already optimizing for multiple keywords on a single page.
I have said before in articles that SEO and keyword research is as difficult and as time-consuming as you want them to be.
If you are going to jump in and use all the paid for keyword tools then your going to be looking at all sorts of statistics that are just going to confuse and slow you down.
They have to give you all this information that you don’t really need to justify the cost of the tools.
The reality is that you have everything that you need to find your good keyword phrases to optimize for just on Google search alone.
Content is key when targeting keywords
What is key is your content, that is what matters the most and if what you create has your keyword phrase sprinkled in a few key areas and you have followed my SEO guide and very basic keyword research guide then you are about as optimized as you need to be to target multiple keywords.
Yes if you are an analytical person and you need to know the whys and hows and volumes then great all the keyword tools are for you.
For the majority I just suggest spending the time writing the best content that you can that is well researched, qualified and long-form in length, 2000 words plus.
The Yoast SEO Plugin for WordPress has a premium feature that allows you to target multiple keyword phrases on a single page or post withing WordPress.
Is it needed? Not really because you can use the functionality within the free version to target multiple phrases if you want anyway and I will show you how to do that at the end of this article so keep reading.
If you are in a real hurry then you can jump to – How to optimize for multiple keywords with Yoast SEO for Free
How to optimize your site for multiple keywords on a single page
When you optimize a post, you draw up a list of terms and phrases.
Keywords that you are looking to rank for within the SERPs. It is or should be just part of the normal keyword research that you do when creating content.
You want people to come to your site for those particular targeted words and phrases.
You then create great long-form content around those phrases and that is basically how you target multiple keywords on your blog.
The good news is that you are probably already doing this?
If you follow my Infobunny guides then you will definitely be doing this.
What is key is that all the phrases you use within your article or post are closely related to cover the searchers intent.
You want your chosen phrases to answer the question that is being asked and to cover the users ontent when searching.
If the keywords you use are not related then you just confuse Google.
How many keyword phrases should you target?
This all depends on your content.
As a rule, I tend to have 3 or so phrases that I like to use within the article.
I add the main two phrases into the title and the third will be in a subtitle and all three phrases will be spread quietly within the body of the content.
But along with these will be phrases that are related that just make the content relevant that are again closing related, variations on the main phrases.
So to answer the question, I normally target 3 keyword phrases mentioning them 3 or 4 times depending on how long the content is. Then i add in lots of related phrases that just get a mention to build the content relevance.
If you are a WordPress blogger and you are using a SEO plugin then use your Plugin just as a guide when it comes to your keywords and optimization of your site
Let’s give you an example:
Yoast SEO will tell you how many times you have targeted a particular phrase withing a post or page. The optimization bullet will then turn green when it considers that you have used the phrase enough within the post.
The problem being that the longer your post the more you have to use that phrase to keep Yoast happy.
To keep Yoast happy your keyword density needs to be at around 0.6% that equates to using the main optimized phrase 6 or so times for a 1000 word post.
At this point is the writing or this article I am currently sitting at around 750 words and have used the keyword phrase 2 times.
Do you know what this post is about? Do you think Google does?
You don’t really need to be pushing your main keyword phrases into an article just to hit what an SEO plugin tells you.
Your reading this article, you know what it is about, your intelligent and the point is so is Google.
Putting your main keyword phrase into your title and subtitle tells Google what it needs to know.
You then also target your post URL the meta description, the alt text and descriptions of images as well.
What matters more than hitting your 0.6% is the relevance of the content around the main keyword phrase that you are optimizing for.
The variations of your keyword really count in how Google views your page and that is why it is not only a good idea to optimize for multiple keywords but a necessity.
And like I said the chances are if you are writing great long-form content then you probably already are without knowing it.
So towards the beginning of this article, I spoke about how you can target multiple keywords with Yoast (No affiliation) on a single page without buying the premium version of the plugin.
If you can afford the premium version then it is great to have but it is a bit pricey and as you know by now it is not something that you need.
So here is how you can use Yoast to optimize for multiple keywords for free
If you have two great keywords you want to target then first try to get them in your post title.
Your title is incredibly important, so take care when composing it.
For my guide to creating great titles please refer to How to write killer blog titles that convert.
Next, add your phrases into your meta description
The meta description is a snippet of up to 320 characters, that summarizes a page’s content. It is what a search user sees then they find you post on Google search.
Add your keyword phases to any images via the alt text and descriptions
And finally, use your phrases in one or two subtitles within your post.
Now adding all your keyword phrases is done as part of your content creation. The free version of Yoas optimizes for just one keyword phrase.
So what do you do to optimize for multiple keyword phrases?
Easy you just swap the target keyword to the second or third keyword phrase that you are looking to rank for and see how that phrase scores.
Now, of course, your not going to be able to turn every bullet point green because you cant for example get your others phrases in for the URL so that is one bullet you can’t turn green.
But you can do is to quickly swap in a different phrase to target in the keyword box and easily find the keyword density for the new phrase that you add and how many times you have used it and you will know what changes need to be made to better target and optimize, remembering of course not to change the optimization of the main keyword phrase that you have already targeted.
So is it worth paying the extra for the multiple keyword feature on Yoast?
No, not really, because all you have to do to target for multiple keywords is swap keywords and see how you score.
Of course, multiple keyword optimization is only one of the additional features on the premium version.
There is also an internal linking tool that is beneficial for site navigation. A social preview tool that checks how your shares show on your social channels and a redirects tool.
Do you need all this stuff? not really.
You should be already covering internal linking as part of your SEO – Search Engine Optimization anyway.
The redirect tool would be useful if you ever needed to redirect something and the social preview tool, well you can see how a share will look when you click a share button anyway?
How to optimize for multiple keywords – Takeaways
Yoast probably hates me now for saying that you don’t need the premium version of their SEO plugin to target multiple keywords.
Optimizing and targeting multiple keywords is pretty easy to do without the premium version if you know how.
Like I have said if you are writing good long-form well-researched content and you have done your keyword research on Google, because again you don’t need all the fancy keyword tools, Google search is enough then you have a very, very good idea of what your target user is looking for.
You can very easily then just channel the user intent to your site.
SEO and Keyword Research is as easy as you want to make it.
Easy doesn’t sell keyword tools and SEO services.
But easy does lead to good results and does lead to giving you more time to create great content that will rank on Google.
That’s all for now!
Do you optimize and target multiple keywords?
Have you upgraded to the premium version of Yoast?
Do you have any keyword strategies you would like to add?
Let me know in the comments section below.
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