Google Plus launched in 2011 was Google’s attempt to combat the rise of Facebook and Twitter. The platform was very clever in its design in that it let you create Circles to share your content to. It was and still is a very flexible way of sharing.
You could share to everyone or drill down to a specific niche or to even just a single follower. But it wasn’t the approach that the Facebook and Twitter generation was used to. There was a learning curve to embrace. Consequently, Google Plus is seen as a failure by just about anyone that you talk to. If you do talk to someone who is a member they will say something along the lines of “Google Plus was good but?” they may even try to tell you that Google Plus is dead.
So is Google Plus dead and buried?
It would appear not because G+ is now looking for beta testers to test drive new features.
Google is not yet giving up its bid to conquer social media. In fact, the search engine giant will be rolling out new Google Plus features and is now encouraging users to be one of its beta testers.
G+ made their announcement on Google Plus, no surprises there and then across their social channels.
We’re rolling out a brand new Discover stream to help you find the best content on Google+ More details here: https://t.co/iqhIqUxK8X
— GooglePlus (@GooglePlus) August 16, 2017
Google by numbers
|Total number of Google+ active members||375,000,000|
|Total number of unique Google+ monthly visits||27,000,000|
|Average time spent on Google+ per visit||3:46|
|Percent of online adults that visit Google+ at least once a month||22 %|
|Percent of smartphone users that use the Google+ app at least once a month||30 %|
|Average sales order for a visitor referred from Google+||$40|
|Google’s cost to build Google+||$585,000,000|
|Number of employees that worked to build Google+||500|
|Top Google+ followed profile: Lady Gaga||9,261,490|
In addition, the audience on Google Plus is,
- Nearly 74% male
- 72% 35 or older
- Used by just 40% of marketers as a social platform
- Dominated by U.S. users, who make up 55% of its audience
- Visited by just 22% of online adults per month
So is Google Plus still a credible social site?
Well if you go by the numbers above there are still big issues. 27 million unique views per month from 375 million actives is not very good.
Google itself still clearly thinks Google Plus has value. Whether that is within the member base or the data collection metrics or perhaps they just don’t like to fail who knows.
Where Google Plus has found some success is within groups looking to make community pages. It is the groups where you find the activity. And if you do spend time on G+ communities you can see why. Once you understand how it all works you find that it has a lot of really good features that are missing from other social sites. All of this has resulted in a very mainstream site having very popular niche pockets within the platform which may be another reason for its survival. The direction for Facebook with 2 billion plus users may not be very clear where as with a niche site you know exactly why people are there and what they want and where you should go. We are now seeing some great niche blockchain socials being developed. Niche is good.
The benefits of being on Google Plus
There are huge benefits to being on Google+. Any shares you make get indexed pretty much instantly. If you are blogging then this really helps get your articles crawled and indexed quickly on Google. You are also shown in the search results on page one to any of your followers who search for terms you may have optimized for. There is still a hell of a lot of value to Google+ you just need to find it and have a strategy to make it work for you.
So is Google Plus dead? No far from it. Infobunny has always been a strong supporter of G Plus. We still find huge value from having a presence on the platform.