So we all want our content to rank on page 1 of Google and Bing and Yahoo and basically everywhere.
But before we can get anywhere close to the kind of results that our content deserves there are a few obstacles that we need to overcome.
This article is more of a strategy post that will help you write SEO friendly articles that Rank Page 1.
How to write SEO friendly articles that Rank Page 1 – Getting started checklist
Here is a list of requirements that you need to have under your belt.
Chances are there will be some areas that you are weak and some that you are strong.
For example, it really doesn’t matter if your SEO is great, if your content is thin, if it doesn’t answer the search users intent then you are going to struggle.
So here is what you need to rank your articles page 1
1/ A good basic knowledge of SEO
You don’t need to be an SEO expert you just need to know the rights and wrongs of on-page SEO.
Layout and formatting are key and what I mean by that is that you have headlines and short paragraphs of text that are easy to read.
Break the text with spacing and rich content (images and video).
You need to make your pages appealing to visitors to keep them reading and to improve your time on page and dwell time.
If your visitors are staying on your pages then that is a big signal to Google that your content is great and as a result, they start to take a chance on you and your SERP’s get better.
2/ Internal and External Linking
You have visitors spending time on your site but what do they do after they have read your article?.
Hopefully, they will show you some appreciation for your content and write you a great blog comment further adding value to your great content.
But what next?
Internal linking is what is next.
Give visitors a reason to stay on your site longer by offering them your best-related content to click through to so decreasing your bounce rate.
Having a high bounce rate is not as bad as you might think providing it takes a while for the bounce to occur because you can have people bounce after a couple of seconds or after they have read the article. Because the definition of a bounce is when a visitor lands on a page and then returns to search without going anywhere else on your site.
A bounce where someone spends 10 mins reading is not a bad thing but it would be so much better if they were there 10 mins and they click through to another of your articles and that is why you offer internal links.
You should also be offering authority sources to qualify your content and offer the user a good user intent exit from your site. No dead ends.
If you want to rank page 1 then you need to write for user intent.
3/ Cover user intent within your articles
This side of writing SEO friendly articles is huge in my opinion.
Lot’s of blogger will just grab a keyword phrase and write around it, mentioning it 5 or 6 times to make their SEO plugin happy.
This may have worked in the past but it really is an antiquated way to approach SEO and no longer works as well as it used to.
Here is what you should do
Ditch the conventional keyword research.
Instead go straight to Google and search for your next idea for a post and just check out the “People also ask” and “the related searches” sections.
Google shows you what people are searching for, you are shown the user-intent behind the search.
Write your article about user intent. Use the “People also ask” and “related searches” as “keyword phrase suggestions and for your post title and headlines.
Enstine Muki wrote a great article here on Infobunny about optimizing for Keyword Anticipation.
With the idea that you should look to anticipate the next big keyword phrase rather than relying on keyword research which in essence is relying on what has already been found and used and is the past.
Your Google search to kind your user intent keyword phrase will have given you ideas for lots of phrases that you can incorporate into your article.
Choose 3 or so of the most relevant and use these phrases throughout your article.
Use your main keyword phrase in your title, your URL and in a heading or two and also into descriptions of your images.
Use the other phrases in subheadings and throughout.
If you can get this right your article will rank for not just your main user intent keyword phrase but also for others that you have optimized for.
5/ Write long-form content
You are certainly going to struggle to optimize for multiple user intent keyword phrases with articles under 1000 words.
You need to be pushing the 2000 wordmark to be able to fully optimize for multiple keywords.
It is said that you should write for people and not search engines but if you write good long-form content then you can certainly do both. You can cover the user intent of search and also optimize for very easily.
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How to write articles for SEO
So once you have covered all of the above then your done right?
You submit your article. You fetch and render within search console so that you index fast.
Share to your social channels and then just wait for Google to let you know if your ranking on page 1?
Yes, your covered if that is as far as you want to take it but it is my strategy to take this much further.
Once your article is indexed you can search the phrases that you optimized around and see where you are placed for each one.
If I am not happy with my placing for a particular phrase I then go back into my article and see what I can do to edit so that I rank better where I am weak adding more content, more related phrases and generally making the article stronger.
Then I wait for the updates to be indexed and just see if the article has moved.
You just repeat the process until you feel that you have gone as far as you can
The long and short of it is that Google likes updated content and when you are not writing new articles for SEO it is a very good SEO strategy to update older content
How to write SEO friendly articles that Rank Page 1 – Takeaways
Here is the thing you can do all of the above and still not get results you are happy with and that is not because you are doing anything bad it is just down to track record.
But what I can tell you is that if you do all of the above CONSISTENTLY then you are going to see the results that you want.
Because these are the fundamental basics of what Google is looking for in 2018.
This is how you write articles for SEO and for people.
If you are optimizing for one keyword phrase and trying to get the exact match keyword into a 1500 word article and make Yoast happy then you are going to have to repeat your phrase 12x or more and that is going to look very repetitive to your readers and turn them away.
Google is now very good at understanding what you are writing about without over optimizing your keywords.
Using multiple related keywords helps to make understand what your content is about and offers you more avenues to be discovered.
Your content is less repetitive making the readability much better and the overall user experience on your site improves.
And if the UX of your site is good your visitors stick around.
There is no quick fix to writing SEO friendly articles that rank page 1 it really does come down to your consistency to produce good long-form content that is optimized for SEO and your visitors.
That’s all for now!
Now you know the secret to writing SEO friendly articles that rank well on Google
All you have to do is be consistent and very patient.
If you need any further explanation on anything highlighted above or you would like me to work with you to get traction with Google then you can visit my Contact Form and send me a message outlining your requirement.
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