The logo is one of the most important tools to promote a company on the market.
It represents the key element that will allow the company to stand out from the others.
The logo is like the photo on an identity card.
Therefore, the logo should be professional and unique in itself, as it must represent your company on the market.
If your identity is on TV, billboards, posters, the Internet or any other medium, it should have the ability to leave a clear impact on the minds of anyone watching or viewing it.
Behind a logo, there is a work of study, research, analysis, and emotions that express the feeling of a company.
Think of Apple, Facebook or Google.
These are logos immediately identifiable by anyone.
So how to create a good logo?
Let’s find out!
In this guide, we will see how to create a logo for your website or company.
If you need a logo, and you want to create it yourself for free or at least low-cost, maybe because you do not have the resources to hire a designer, this guide is for you.
Today we will talk about 5 tools that you can use to create logos with a professional look for your business, even if you do not know how to use graphics tools or no idea how to design a logo.
There are 3 basic types of a logo:
Text only, like Google’s
Text and symbol, think of Nike
Only symbol, like the bitten apple of Apple, the fox of Firefox or the 5 circles of the Olympics.
It is very likely that your choice will fall on the first or second type, as the logos composed only of a symbol work best when the brand is already known and easily identifiable.
Regardless of the type you choose, you should always try to stick to rules when you decide to create a logo.
So if you want to know exactly how to create a logo, it’s important to remember that :
The logo of a company should never be too complex because it will not have an effective impact on the market and will not be easily decipherable by the public.
If you look at a successful logo, the first thing that will catch the eye will be the simplicity and authenticity of the design.
Different types of symbols can be added to the text to make it clearer, but they should never be too complicated.
A logo must be simple, but also versatile, both in terms of colour and size, for the various supports and devices: from business cards to the banner, from the company website to packaging, without ever losing its “appeal“.
For this reason, it must be designed in vector format, to ensure that it can be scaled to any size without loss of quality.
Furthermore, the logo should be able to work in both horizontal and vertical formats.
So, ask yourself if your logo is always effective if:
It is printed in one colour
If printed in a reduced size, like a stamp
How does it look when printed in a very large size, like that of an advertising poster
It is printed in reverse (e.g., light logo on dark background)
A logo expresses the value of uniqueness.
There are no companies that are the same as others, and therefore there must not be any logos resembling or referring to other existing graphics concepts.
Univocally, public and customers associate the logo with the products or services of that same company, strengthening their perception of stability in the reference market.
This is the reason why a logo is not improvised, is the result of in-depth preparation, specific studies and a talent predisposed to design.
A logo must be entirely original and designed to last over time.
A logo must be easily identifiable.
In addition to being descriptive and original, a logo must be remembered to be effective.
The creation of a logo must take into account the visual impact and aesthetic simplicity so that it can be well impressed in the minds of consumers.
The balance of these factors must be combined with its versatility.
An effective logo should also be timeless!
Will your logo still be effective in 10, 20 or 50 years?
Probably the best example of a timeless logo is the Coca-Cola logo story.
Since 1885 it has changed very little.
This is a great example of timeless design.
Now that we know how a logo should be, let’s take a look at some tools you can use to create your own custom logo.
Here are 5 of the best logo design tools that you can try.
DesignEvo allows you to design and create an online logo in a matter of seconds, without the need for advanced design skills.
This is a useful service for small businesses and start-ups.
It has a large number of archival resources available to create a unique logo.
By offering more than 7000 well-designed logo templates, DesignEvo covers all your needs no matter you want to create an app logo, a club logo, a website logo, a social media logo, or a company logo.
All logos are customizable so that you can change the text, font, colour, icon, or any other elements with DesignEvo’s drag-and-drop interface.
How to create a logo in DesignEvo
1/ Choose from thousands of templates or start from scratch with a blank project.
2/ Enter your company name and customize the font, colour, layout, background, etc.
3/ Download your logo for free or buy a premium logo at a low cost.
Logojoy simplifies the creation process by asking you questions, just like a designer, and automatically generating logos based on your answers.
You will be asked to choose the styles, colours, and icons you like and to enter the name of your business.
Logojoy will use these responses to generate logo proposals.
You can select your favourite logo and customize the logo to adapt it to your needs, by changing fonts, colours, layouts, symbols, and sizes.
Logojoy offers you 475 premium fonts, over 550,000 symbols, 5,500 colour options, and 6 different layouts.
The whole creation process is free, and you will have to make the purchase only if you are satisfied with the final result.
How to create a logo with Logojoy
1/ Start with inspiration by selecting the styles, colours, and icons you like.
2/ Browse and choose from the logos generated on the basis of your choices.
3/ Customize your logo with an easy-to-use editor: change fonts, colours, layouts, and symbols to perfect your logo.
The Ucraft Logo Maker helps you create a free logo with the help of texts and icons.
The logo tends to be in cartoon style, but this can be perfect if it suits your audience and your business.
The app allows you to download the logo with a transparent background in .png format.
The main advantage is undoubtedly the cost since the app is entirely free.
How to create a logo in Ucraft logo maker
1/ Choose from more than 1 million icons.
2/ Add text and customize the font, colour, size, format, layer, and more.
3/ Insert shapes to give your logo a personal touch.
4/ Preview your newly designed logo and download.
Although Canva is not a service dedicated to the creation of logos, it can also be used for this purpose.
Canva simplifies the design process and makes it easy to use for non-graphic designers.
Canva includes lots of free and paid fonts, icons, and stock images that you can choose to include in your logo.
You can also upload your own images and elements for a special touch.
How to create a logo in Canva
1/ Choose from a range of templates or design from scratch.
2/ Customize your logo with preferred colours, icons, and illustrations.
3/ Upload your own photos for a special touch.
4/ Download or share your logo online.
This tool allows you to create a logo from a quick sketch.
You can choose one of those logos generated automatically by Logoshi and then customize colours or, fonts, sizes, and spacings.
The price to download a logo starts from $5 for a black and white PNG and moves up to $30 for business formats and transparent versions.
How to create a logo in Logoshi
1/ Enter your company name and slogan.
2/ Adjust colours to your preference.
3/ One tap to download your newly designed logo.
How to Create A Logo: 5 Best Free and Paid Tools – Takeaways
Creating a free (or low-cost) online logo for your business is important as it helps your users and customers recognize your brand.
It can happen that you can not contact a designer to make one, perhaps because you do not have the necessary resources or because you want to keep control over the creation process.
In these cases, it may be useful to use a logo creation tool, which allows you to obtain great results with a professionally designed look.
And this can be achieved even if you are not a graphics expert.
As we have seen, the online tools are useful for creating a logo for your business.
That’s all for now.
So, which of these logo design tools that I presented to you today seems more interesting to you?
Do you know any other tools that you think should be included in this list?
Let me know in the comments section below or you can drop me a message via the Contact Form
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