So is Facebook losing members?
Could Facebook Be About To Lose Popularity With Users Aged Between 12 and 17?
In recent months we have seen Facebook expand its efforts to combat the ever growing threat of SnapChat. But despite this analysts predicted on Monday that we could soon be starting to see a change on the social media horizon as Facebook the worlds biggest social media site, for the first time starts to lose popularity with young users.
Emarketer reported that Instagram and Snapchats uptake was surging in the US and UK while Facebook’s appeal is fading among teens and young adults. Despite this, it is expected that overall growth will continue despite the decline in younger users dragging its numbers down.
Facebooks decline in younger users is no doubt a concern for Facebook
But it is not as big a problem as it could have been. The growth of Instagram is slowing the rise in popularity of Snapchat and helping Facebook retain users. As we know Facebook owns Instagram. Facebook recognized the threat of Snapchat very early on, back in 2013 when Facebook tried to buy Snapchat for $3 Billion. This was deal that was declined with Snap much to their credit with them taking a “We are not for sale stance”
“The best thing is that, no matter whether or not you sell, you will learn something very valuable about yourself. If you sell, you will know immediately that it wasn’t the right dream anyways. And if you don’t sell you’re probably onto something. Maybe you have the beginning of something meaningful,” Evan Spiegel Snapchat CEO
Despite the continued growth of Snapchats user base Snap remains under pressure to prove it can compete with Facebook and its 2 billion monthly users. Shares of Snap are down 46% from their peak just a few months ago. Running costs are very high and Snap doesn’t seem to be able to combat Facebook’s relentless copying of Snapchat’s innovative social features.
Facebook losing members – So where is this all going?
Well, Facebook, as we have already stated, is the worlds biggest social site and that is not about to change. But despite Snapchats poor stock market performance and the challenges ahead they do seem to be making up some ground while Facebook loses members. And there is also good news for Snap that CNN has become the latest to make a daily news show for Snapchat. CNN isn’t shy about why it’s making this move: it wants to tap into a “young audience” and start “speaking their language.”
So why is Snapchat so popular with the 13 to 17 users?
Is it because Snap provides younger social media users with a space that they can call their own with older users not really understanding how Snapchat works or is it something else?
Let me know why you think Snapchat is so popular in the comments below.
Facebook losing members who would have thought we would have been saying that!