It’s not uncommon for us bloggers to use social media networks like Facebook and Twitter to drive traffic to our blogs or websites.
We consistently share our content on these platforms more often than the other social networks.
Why aren’t we leveraging Instagram?
Is Instagram only for brands to build brand awareness? No
Is it only used to share personal images and view beautiful pics? No
Instagram can be a very potent social media lead generation tool and great traffic generation social site in your promotion strategy. It can drive your targeted audience to your blog if you leverage it properly.
But before we go into the details Let’s talk about
Tweet This Why Instagram is a force to be reckoned with
Instagram has 500 million active users as reported in November 2016. This is much higher than twitter’s 310 million active users.
Instagram users like an incredible 4.2 billion posts on a daily basis. That’s the equivalent of over half the world’s population, busy liking posts on Insta.
75% of Instagram users are known to take action. Giving us a great opportunity to generate blog visits. If you have your call to action in place.
These are just a few stats to show why you need to start utilising Instagram to drive traffic to your blog.
Now, let me go on and tell you how exactly you can do that:
Tweet This 95% of all social media engagement is happening on Instagram!
6 Ways You Can Use Instagram To Drive Traffic To Your Blog
1/ Create a separate account for your blog or website:
A targeted approach to Instagram is a must. Your audience is not concerned about your personal life, they want information and solutions to their problems. Create a blog specific Instagram account which will connect with your users. Your profile description should be interesting and self-explanatory. This will help get more followers. Which means more traffic to your blog eventually.
2/ Put your blog link in the bio:
There is only one place on Instagram where you can have your website link in and that’s your profile. The trick here is to change the link periodically to engage your followers on different levels. Maybe you want to drive more email subscribers? Then it is advisable to have a neat landing page link in the profile and so on.
3/ Put Call-To-Action (CTA) in the images:
Instagram is a visual platform, hence it is best to put your Call-To-Actions in the image. Make the images unique and give them the character to attract followers. You can summarise the CTA in the image caption and ask them to check the Instagram link in the bio.
4/ Leverage hashtags:
Your posts don’t stay forever on your follower’s timeline, Instagram feed changes real fast. Using #Hashtags will be the difference between staying discoverable or getting lost in oblivion. Use an adequate number of keywords as hashtags. This will help Instagram bring up your posts when anyone looks for your keyword. One method to increase traffic to your blog is to watch trending hashtags on Instagram and use them on your posts too. Remember, do it only if it is relevant to your niche.
5/ Announce exclusive contests and offers:
Create special contests specifically for Instagram users and promote to your followers. You can also offer special discounts on purchase of affiliate products or your own products such as e-books to your followers. This will direct traffic to your blog.
6/ Get Influencers to promote and drive traffic to your blog:
An influencer has more reach and their recommendation can exponential grow your audience. Connect with influencers from your niche and pitch them to help you reach out to their followers. This is possible only if you are able to create amazing content in the form of videos, copy or images. In most cases, if your content is good enough, you might get a mention and share from the influence.
Now it’s over to you!
So fellow bloggers.Do you now see how useful harnessing the power of Instagram to drive traffic to your blog can be? Why wait then, go on, get busy on Instagram.
Let me know how using Insta helps generate traffic for your blog.
If you already use Instagram for your blog promotionS go ahead and share your experience in the comments below.
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- 6 Ways You Can Use Instagram To Drive Traffic To Your Blog - February 21, 2017