In this new article, we outline the blogging benefits of sharing your on social media and give you some very strong reasons why you should be syndicating your content.
Let’s get started!
What are the blogging benefits of sharing on social media?
Here are 8 reasons why sharing to social media will boost the performance of your content.
- Free Click-Through Traffic.
- Engage and grow your free traffic.
- Your Google rankings will rise.
- Newly published content gets indexed faster.
- You create a better relationship with your readers and customers.
- Building your brands awareness and visibility
- Content protection from effects of scraping
- SEO benefits
Free Click-Through Traffic.
The success of any content created is all based around traffic and your ability to get it seen
We need views and clicks, and Social media provides a free way to get clicks and views.
Sharing to social media is pretty much as instant as traffic gets.
Social media is your starting point for all content particularly if you have a new blog with no standing on Google.
Engage and grow your free traffic.
Engaging in the conversation builds the free click-through traffic that social media generates and adds more value to your shares.
Encourage questions based around the topic of your syndicated shares and give quality expert answers.
Provide value to those who take the time to acknowledge your content and be known as an influential member.
Your Google rankings will rise.
Google provides traffic to content that ranks in the SERP’s
High-quality content on social media that gets shared throughout the platform is a signal to Google that the content is good.
You can often see content form social channels that appear alongside the search results.
This is content that is seen as answering the search users intent and that is Google’s goal to basically just answer the question asked.
Google displays the most current informative content that answers any search request.
Social shares often answer search requests especially if they have been written to do so and any content associated with this engaging shares also does well.
Newly published content gets indexed faster.
Syndicated content helps to notify Google that your content exists and encourages the search bots to pay your site a visit.
Social shares pointing to your articles give a direct route to your pages and speeds up the indexing of newly published content.
You create a better relationship with your readers and customers.
Engagement builds conversation and brings awareness to who you are and what you are about.
Let your audience in and you will build relationships.
Building your brands awareness and visibility
Set your social channels up carefully.
Use the same avatar or brand logo through all your social sites.
Build your online brand and presence so that you are easily recognizable from one platform to the next.
Content protection from effects of scraping
It is where your content is scraped, copied and then added to another platform as their own.
This can lead to duplicate content issues.
You won’t receive a Google penalty for this but your content can still be negatively impacted in the Serps and Google struggles to decide which content is the original.
You may find that your content does not show up at all as a result.
Social shares give a clear link back to the original content with a timestamp which helps Google to understand who actually is the original poster.
It is advisable to make some social share straight after you publish a new article before your new content can be scraped.
SEO is all about putting your content where you want it to be and that’s is page 1 of Google.
We mentioned earlier that Social Media helps your Google rankings rise
Your ranking position is based on how your blog content is optimized for SEO.
Popular content on a social site is used as a ranking factor.
As we know Google wants to show the best content for any given search terms and trending content on a search engine is seen as high quality and relevant because there is a huge buzz surrounding it.
Trending content from sites like Twitter, Quora and Reddit is often shown in the search results in its own right and if this content is created by you then there are strong, positive signals flowing to your site.
Share great content, follow up and engage with comments and replies and see the SEO benefits flow to your site.
Here are 3 key sites to use to give your traffic a boost
Quora is my favourite site to social share new content to.
Just ask interesting questions about your blog’s niche and answer them as an expert and build your name and clickthrough traffic.
Quora is an absolute must site to use.
You have probably heard of Twitter, it’s been around for a long time now.
Even so, it still commands the mantle of being a great site and used correctly it can really give your hits and views a big boost.Join the conversation: Here are 3 key sites to use to give your traffic a boost - Do you agree?Click To Tweet
Lots of people tend to be visual, they like interesting images and graphics.
Pinterest allows you the ability to share the cool images and graphics on your blogs with other Pinterest members, allowing them to then repin while still linking back to you.
Do not underestimate Pinterest’s traffic generation ability.
It can bring you lots of traffic with very little effort on your part.
What are the blogging benefits of sharing on social media? Takeaways
Traffic from social media is just about as instant as site traffic can be.
- You share to a site.
- Someone sees what you share and clicks through to you.
The blogging benefits are clear as to why you should share to social media.
So do you have a social sharing strategy for your blog?
What are the blogging benefits of sharing to social media as you see them?
Let me know in the comments section below.
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