It may be time to rethink your SEO backlinking strategy, your content length and how you apply keyword phrases to your content because you could be killing your site in the search results.
It is still true to say that good quality backlinks are good for your site but it is really how you earn them that matters and Google is getting incredibly good finding those who have a building backlinks strategy rather than earning backlinks.
Your content length is also incredibly important.
Are you scraping by with 600-700 word posts or are you writing something with purpose something to answer the search user intent, something that Google can trust and show to its users?STOP BUILDING YOUR BACKLINKS and start EARNING YOUR BACKLINKS! Click To Tweet
You need to understand that SEO is changing.
SEO is changing, it is actually moving away from being a technical process and more about optimizing for a better user experience for members.
It really is all about how your visitors view your site that is now starting to impact rankings.
Yes, there are still strong SEO fundamentals that you need to apply to have an SEO friendly site, like keyword phrase in your Title and URL. The use of htags for headlines and sub-headlines and internal and external linking. And your overall design and readability needs to be good to keep visitors on your pages.It may be time to rethink your SEO backlinking strategy, your content length and how you apply keyword phrases to your content because you could be killing your site in the search results. Click To Tweet
But when it comes to keyword phrases and building backlinks you need to take care because you can hurt and even damage your SEO and that impacts negatively on how Google sees your site.
Is your backlinking strategy killing your SEO?
Backlinking, it is still very important but is becoming less so.
I predict that in 5 years backlinking will be a very low ranking factor because of RankBrain and all the other SEO advancements.
So the question is… Is your backlinking strategy killing your SEO? Because it could be
If you are going out and actively looking for to build backlinks if you are looking to buy backlinks then stop because your site is going to fall off a cliff because building backlinks is frowned upon by Google.
As your site gets some traction and some good search results you find that your contact form page starts to become popular.
“Hi admin how are you?, I found your site via Google and was wondering if you would be interested in a collaboration. I have just written a great article that is 1005 unique that fits your niche perfectly. Can I send it over for you to publish?
to which I reply,
“ok have you read our posting guidelines?”
and I’m then told that they have.
I then receive a 600-word article that links into a shop or a drug company or just about anything non-related.
Is it a good Idea to publish this content?
No of course not. Not even if it is related to the content that I publish on my site.
Because if you accept guest posts you need to make sure that what you accept adds value and is as good if not better than your own content.
Guest blogging for backlinks is link building and link building is bad for SEO and if you are doing this? Then your backlinking strategy is killing your SEO or aleast it is going to when you get found.
There is nothing authentic and organic about or natural about building backlinks.
The only time that backlinks are authentic, organic and natural is when someone reads your post and likes it enough to then use it as a resource or mention it in some way in one of their articles.
That is an example of earning backlinks as a reward for just producing great content and a good site UX
I also get requests to buy backlinks.
Recently someone contacted me and listed 7 of my older blogs and gave me 2 different links, again completely unrelated target links to my site’s niche and asked me to add them to the posts he had listed and then offered me $70 for the 7 links.
That’s like me selling my site for $70 because to take this offer would result in a Google penalty and plunge my site into darkness.
Think about it for a second
The 7 links for $70 offer makes no sense for me or for the person offering the deal.
- It will kill my site
- What good are backlinks from a penalized site to you?
It just makes no sense to for either party.
Is your keyword strategy killing your SEO?
If you are a WordPress blogger then you are more than likely using an SEO plugin to help you optimize for SEO.
Well, let’s assume you’re using Yoast SEO to optimize a post.
You are following the prompts and turning the buttons from red to green one by one and reading the advisory notes as you go along.
The post you are writing is, let’s say, 1000 words, well above the 300 or so that Yoast needs to go green so that is good.
Your keyword phrase… you now have to use the phrase within your post the required number of times to turn the button green.
The problem being is that to turn Yoast green you are going to need to add your phrase around 7x for a 1000 word post and the longer you write the more you need to add that phrase to stay green.
Can you see the problem?
SEO is no longer about exact match keywords and stuffing those keywords into an article to optimize. It is just about writing good quality long-form content adding your keyword phrase where appropriate and then using related keyword phrases so that the text is relevant to your main phrase.
This is the premise of optimizing for multiple keywords.
The mistake that many bloggers make with SEO and keyword research is to write shorter length posts.
You can’t optimize successfully for multiple keywords within 600 words with 1500 to 2000 you can.
And although you can’t turn your plugin green for a phrase on a long-form post you can certainly tell Google what your article is about because they are left in no doubt because all secondary keywords are closely related and help cover the search user intent.
You create a much better-balanced article that is not repetitive and offer a much better user experience.
Is your backlinking strategy killing your SEO
It takes a long time to build up your reputation and authority and only one or two bad decisions to kill it.
With this update, you are required to prove your reputation and authority as a ranking factor.
If Google doesn’t think you’re qualified to talk on a subject then your not going to rank highly.
Don’t kill your reputation by taking cheap deals and following outdated SEO practices.
Building backlinks in the ways outlined above is a very bad practice.
You can even now get penalized for building backlinks if you are guest blogging.
If you are producing thin content and then linking to your own site multiple times then again that’s gonna turn the lights off on your site.
The same applies if you are accepting this type of content.
So things to do
Yoast SEO is a great plugin but it does really only deal with old-school SEO.
Exact match keyword optimization is the perfect example.
Yoast also advises a recommended minimum length of 300 words for a blog. It really doesn’t take much to turn that button green.
My point is that you should use Yoast as a guide and only a guide. If you get to 300 words and you stop cause you are green then your about 1500 words short of writing the type of content that Google likes.
If you are stuffing those exact match keywords in then your missing the opportunity to rank for multiple keywords and you are limiting your chances to be seen.
Here is what you do instead
- Read my SEO Guide for 2018, and my Mobile SEO Guide 2018. They are both going to outline the basics of SEO above and beyond what you need
- Set a good keyword phrase. Use it where it is right to use it and then rather than forcing it to other places use a related phrase that basically underpins what your article is about.
- Write good long-form content 1500 – 2000 words in length. This is the length of content that Google loves and it just gives you more opportunity to optimize for multiple keywords.
- Stop building backlinks because your current backlinking strategy is killing your SEO. Instead, focus on just creating great content that provides a great user experience. Build your sites dwell time and time on page and earn your backlinks because when you earn backlinks that are natural they can really count in your favour. Remember our friends over at Google look for natural backlink profiles. Having more Do Follow links than No Follow is a sure sign that your up to something because by nature No follow links are easier to attain and so you should have more of them. Anything unnatural will eventually be fagged and seen as gaming the system and when that happens you know what is coming.
Ditch all the backlink tools the backlink checkers, the expensive keyword research toys and concentrate on just creating great content and earn your backlinks.
Now that sounds like a much better backlinking strategy for 2018 and moving into 2019 and beyond.
That’s all for now
Do you have a backlinking strategy?
Have you had success with it?
Do you have experience with backlink tools and backlink checkers?
Do you think like me that having a backlink strategy is part of much bigger dangerous SEO strategy?
Let me know in the comments section below.
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