In this new article, we are talking about affiliate marketing in 2021 and beyond and offer you 7 tips for new marketers to follow.
Let’s get started!
Affiliate Marketing In 2021 – 7 Tips For New Marketers To Follow
Simply defined as the process of earning commission for promoting a brand’s product or service, affiliate marketing has become an extraordinarily dynamic tactic in this day and age.
Currently valued at $12 billion, this sector is growing rapidly and accounts for 15% of all digital media revenues. Moreover, since 2015, revenues from affiliate marketing activities have increased by 10% annually, and this trend is expected to last until 2022.
On top of it all, the Coronavirus outbreak has changed affiliate marketing in many ways.
Products from the entertainment, healthcare, and IT industries have taken off, while affiliate offers for gyms and certain types of education are not in vogue anymore — for obvious reasons.
As of today, 80% of brands rely on affiliate programs — which means there is an excellent opportunity for marketers to search for products they enjoy, promote them and earn a slice of the profits from each sale they make.
If you are new to affiliate marketing and want to lower the chances of failing then check out these seven solid affiliate marketing tips.If you are new to affiliate marketing and want to lower the chances of failing then check out these seven solid affiliate marketing tips.Click To Tweet
7 Tips For New Marketers To Follow
1. Recommend products you are familiar with
The easiest way to fail at affiliate marketing is by promoting products you have never used before or which are simply not a good fit for your audience. But if you promote the ones you like, it will be easier for you to sell their USPs and build a better campaign that resonates with your target audience.
Affiliate marketing is all about building trust with your audience. The more quality and genuine recommendations you make about the product, the more helpful you would be to them. This will compel more visitors to come to your website for your expertise.
Besides, do not put all your eggs in one basket. Promote a mix of merchants so that you are not stuck with just one type of commission. It is essential to work with different brands in your niche and promote a range of products to diversify your commission sources.
Another good practice is always being transparent with your audience about how you will benefit if they click (and buy) on a particular product from your website.
2. Choose the right affiliates
If you choose vendors that do not have an engaged audience that trusts them, it will not fetch you the right kind of results.
For instance, if you are a marketing agency, promoting email software makes more sense than choosing a coupon site that offers discounted travel tickets. Therefore, when selecting an affiliate, check whether or not:
- They are a credible brand in your industry.
- Do they have a good relationship with their audience?
- They have an excellent site ranking, views, and engagement.
If you want to influence your audience’s purchase decision, your efforts to promote various products from A-to-Z industries would be in vain. You have to pick the right brands.
3. Focus on multiple channels of marketing
Instead of focusing on only your Instagram influencers or relying on coupon sites, build an affiliate marketing strategy that helps you connect with your target audience through multiple sources or channels, including:
- Email marketing
A common technique for promoting your affiliates is building an email list. This will help you turn your organic site traffic into actual customers and help you expand your reach over time — provided you are consistent in your emailing efforts.
- Product review blogs
Having a review-centric affiliate blog can help you promote your products efficiently. They are most likely to drive customers that genuinely want to buy your product or service.
- YouTube videos
A Google report shows that 40% of millennials admit their favourite YouTubers understand them better than their friends. Getting your offerings featured on a popular YouTube channel can throw your business in the limelight swiftly.
Experts hosting webinars on topics relevant to your niche can help you generate volumes of targeted leads because their customer base would trust their recommendations. If you can identify such businesses and even sponsor a webinar for them, that would increase the chance of boosting your sales.
- Authority blogging
Besides product reviews, gain a loyal following by guest posting on authoritative sites. You can write educational articles, interest pieces, and how-to lists to attract the target audience. Link back your articles to specific product pages and drive traffic. This form of marketing does wonders, but it takes time to fetch results, so be patient and consistent.
4. Run deals, use coupon codes and give discounts
Whether it is groceries, clothing, or electronic gadgets — everyone loves a good deal. The same is with services. Leveraging coupon codes and discounts is one of the most efficient affiliate marketing strategies for boosting sales.
That is because, according to a study, 97% of consumers often search for discount vouchers online before making a purchase, while 80% of them are willing to go out of their way for a deal. This strategy works best in travel, marketing software, F&B, and beauty products
Therefore, choose a few high-quality sites and check where their visitors come from. Do they have a user base of their own or rely on search traffic?
Thankfully, many coupon websites allow you to launch discount deals and attract customers. Groupon and Offers.com are a few popular names in the market that will help you drive massive traffic to your site and increase conversions.Join the conversation - We are talking Affiliate Marketing In 2021 and offer you 7 Tips For New Marketers To Follow!Click To Tweet
5. Leverage the power of niche influencers
Influencer marketing is much more than a keyword — it is an effective way for brands to tap into a more extensive and relevant consumer base. The reason being, influencers enjoy a more authentic relationship with their followers. It is not about making a sale for them.
Even though they may not send you a tremendous amount of traffic compared to coupon sites, your audience will be much more targeted and interested in your offerings. Influencers can get them to trust your brand and successfully convince them to use your products or services.
So, while choosing the most appropriate person for your business, evaluate based on their social reach and engagement, target audience, follower growth over time, and the alignment of their personal brand with yours.
While most influencers prefer monetary compensation, some would like to receive free products or a small slice of the sale.
In such cases, use tools such as Voluum to track the number of sales that the influencer drives for you, among other metrics like browser versions, referrer links, and devices.
6. Optimize your product pages for better conversions
Here is something that many affiliate marketers do not realize: your affiliates will never drive conversions independently. You cannot only rely on them and sit back for sales to come in. If you want to make your affiliate strategy, you must deliver an optimal customer experience.
For that to happen, it is essential to optimize your product pages. Here are a couple of things you can improve to ensure your affiliate website brings business:
- Provide sufficient information to help your target audience purchase the product they want.
- Display high-quality and attractive images to grab user attention.
- Write engaging product descriptions that reflect your brand ethos and tell your customers why they should purchase from you.
- Include customer reviews for enhancing credibility.
Also, if you want to drive organic search to your product pages, make sure you insert the right keywords in the copy. While the Google Keyword Planner allows you to see keyword options, you can also seek an SEO specialist’s help to do the job for you.
7. Leverage Facebook and Google Adwords
According to HubSpot, consumers are 71% more likely to buy a product if referred to by social media.
Since Facebook deploys an algorithm that determines how much organic reach any given post receives, you must be consistent and use different sources to market on the platform.
- Posting on personal profiles gets better reach than posting on business pages.
- Post images, videos, and gifs to boost your reach. You can deliver the affiliate link in the comments section.
- Get active on relevant groups — answer queries, upload posts that inspire others, and promote your affiliate program, wherever possible.
Alternatively, if you are selling an affiliate product with a heavy relevant search volume, running ads on Google makes a lot of sense and are also cost-effective.
You can opt for pay-per-click, wherein Google charges you only when someone clicks on the ad. Be sure to A/B test your copy and timings for optimal results.
Affiliate Marketing In 2021 – 7 Tips For New Marketers To Follow
Wrapping it up
Without a doubt — affiliate marketing is a popular tactic to drive sales. If you follow the tips, as mentioned above, it can certainly generate an impressive amount of online revenue for you as well.
Since you are just starting, make sure you experiment as much with platforms, products, and your overall marketing strategy as you can. Success in affiliate marketing does not happen overnight. So, be persistent with your efforts
That’s all for now!
So have you ever tried affiliate marketing?
How did you get on, did you make any money?
Let us know in the comments section below. Make sure that you subscribe to the comments so that you are notified when we reply